Analysis of Two Advertisements From Magazines I have chosen adverts that are both aimed at teenagers, as this is the biggest market, and the one companies make most money from. As I am a teenager I can identify with the target audience and therefore decide whether the adverts successfully target their audiences. The two adverts I choose to analyse were very different; although they were both aimed at the same target audience, they used different persuasive techniques to attract and convince their audience to buy their product. We live in a capitalist society; all the time products are being sold to us through all the different media; like television, radio and magazines, it is the …show more content…
The aspect of the photograph is taken from behind the bar, there are a few people dancing in the background, and there is a fire escape door. At the front of the picture there are two women, they are the main focus of the photograph and they are sitting at the marble bar. The women are wearing going-out clothes, one has a boob tube on and a sparkly silver bag, the other has a dress on, this tells the readers Secret Weapon make up is for going out. The one wearing the boob tube surrounded by men has Secret Weapon lip gloss on, there is a tube of Secret Weapon lip gloss on the bar which has orange juice on it, it stands out because it’s orange, blue and purple; the colours are a lot brighter than the background, the men are all in smart shirts . The slogan is humorous even though it is written as if it was a government warning; they are using jealousy to get people’s attention. The woman who is not wearing Secret Weapon lip gloss is pouring orange juice into her bag because she is jealous that the other woman is getting all the attention from the men. The advert is about being popular and people liking and loving you and if they don’t you feel left out and insecure. Jealousy is a common trait in girls and women, so the advert is using that knowledge to get people to buy their product. The advertiser is trying to make you think that ‘Secret Weapon make-up
What does an ad say about a society? When viewing a product advertisement, many people never stop to think why the ad and product appeals to them. However, when a more critical look is taken, it’s easy to see precisely how ads are carefully tailored to appeal to trending values of a targeted demographic, and how that makes it easy to examine the society of those whom the ad is targeted at. In the analytic writing Advertisements R Us, Melissa Rubin provides an excellent example of this, as she crafts a logical and clear analysis of a 1950’s Coca-Cola magazine ad which thoroughly explains how advertisements can reveal quite a great deal about the society in which they were created.
{“ Makeup ~ cosmetics such as lipstick or powder, used to enhance or alter the appearance”}.
(TS) The advertisement for Bose Headphones displaying the man and the waterfall uses humor and dramatic irony to make readers remember the ad and the headphones they are selling. (C1) Humor is portrayed in this ad in a number of different ways. (E1) This ad uses humor because the man rowing the boat is about to fall to his death down a waterfall and doesn’t even realize it. The fact that the man is so oblivious and the exaggeration of the power of the headphones is what brings up humor in the ad. (R1) The humor in this unrealistic advertisement quickly draws readers attention to make you remember it. The picture stands out and is different from other ads because of the way it uses humor, so the audience is sure to remember
This semester I took dual enrollment English Composition I. Not only did this class give me college credit, it strengthened my writing skills as well. I was challenged to write a variety of essays that focused on different writing styles.
A recent issue of the Times Picayune featured an ad for NeuroQuell, a pill created by a company named Health Assure promising relief from lower body nerve damage. Ironically, it was not the creativity or the flashy colors of the ad that caught my eye, it was its ability to blend in with the rest of the newspaper’s format and color. The NeuroQuell ad contained very few images and it read as a separate article in its own column. However, despite it’s lack of luster I thought the ad was cleverly designed.
This is an ad for Covergirl, a company that produces cosmetics to persuade customers that it helps one’s skin stay youthful. The product being advertised is a three-in-one liquid foundation. This ad can be found in the Good Housekeeping Magazine, it is the February 2016 issue, page 2.
They are both broadcast media that are used in advertisement. They are similar because they share that they have to get a message across and also it provide auditory simulation. Another similarities is that they both have different channel that our aimed at a certain audience. Television bring in a more wide range of audience then radio does because of it accessibility. There are many difference between the two media source, the first one is visual impact which mean that TV has the advantage because it something that we can watch and hear. Costs are different because TV seems to be a little more expensive to advertise on due to the fact that there actual be visual and you have work more on the production of the advertisement. Also television is much faster when comes to getting news out rather than radio.
The television commercial was telecasted in November 17, 2008 (11 years ago) through known as banned comedy type commercial. It’s a controversial ad produced by Pepsi co where a kid tried to get drink from vending machine included both Pepsi and coke. He put down 2 cokes under feet and reached the higher button to get Pepsi. At the very beginning this advertisement was telecasted in TV channels but after imposing new advertising law this ad banned.
“Good advertising does not just circulate information, it penetrates the public mind with desires and belief,” stated William ‘Bill’ Bernbach one of the most creative advertising directors of his time. Advertising is when a person or organisation make an announcement through the various forms of media which is intended to influence the choices of others, whereby it attempts to inform, appeal and persuade their targeted audience. However, countless ads enter the market that are partially ineffective or completely ineffective and in turn can end up being detrimental to both the product and company’s image. One such advertisement that fits under this banner is NBN Co.’s latest Australia Day Campaign,
up about two thirds of the A4 sized advert. The picture is of a woman
I will be analyzing two advertisements, stating how effective they are likely to be in achieving their purpose and in selling a renter’s paradise. In my analysis I will include a list of persuasive techniques used in these advertisements. Undoubtedly, the purpose of an advertisement is a strong appeal to the readers. The purpose of the first advertisement; The Grove, apartments is to persuade the audience to experience the pleasurable and joys of living. It strongly reinforces the views through the content of the text and captures the interest of the audiences through multiple eye-catching pictures. When the reader first looks at the advertisement, it makes him or her feel how entertained and amusing this place can be in spite of the all
Television commercials are television programming produced by any organisation to provide message in the market about their product or services. It is one of the most popular methods to attract customer and provide them information about their products or services.
A Comparison of Two Television Advertisements Television is the most important medium for advertising, and advertising is a vital component of traditional TV business models. It has always been difficult to assess the benefits of TV advertising as advertisers have traditionally had only a vague idea of who may have seen a particular advert and the actual impact on them. However, they can try and target an audience specifically e.g. time, channel of advert, etc. Most channels gain over 50% of their revenue from TV advertising firms. Without TV adverts, we probably wouldn’t buy half the products that are on show in shops.
When an advertiser places one of their advertisements into a newspaper, they want their advertisement to appeal to the readers of that particular magazine. They could have the exact same message, but considering their audience, they could make it more effective if they use a different strategy to market their product. This is very common for advertising strategies to change when the content of the magazine changes. You can relate the way that the magazine producers choose their ads by when Steve Craig says that " program producers and schedulers must consider the target audience needs of their clients" (162). The types of advertisements are driven by the content of the magazine. Sports Illustrated provides a
Advertising is a persuasive communication attempt to change or reinforce one’s prior attitude that is predictable of future behavior. We are not born with the attitudes for which we hold toward various things in our environment. Instead, we learn our feelings of favorability or unfavorability through information about the object through advertising or direct experience with the object, or some combination of the two. Furthermore, the main aim of advertising is to ‘persuade’ to consumer in order to generate new markets for production.