Analysis of the Keurig Website

The GXS Beverage Brewing System falls into the ‘shopping’ category of the three-way consumer classification system. We feel that this product would be purchased much less than a convenience item and consumers will spend some time researching and comparing this item to existing

     In this paper I will be talking about the U.S. beer industry and in short an overview of the brewing industry worldwide. I will talk about the barriers to entry, economies of scale, government intervention, pricing, current market trends, product differentiation, and imports. The focus being mainly on the U.S. brewing industry oligopoly. The U.S. brewing industry has three major players: Anheuser-Busch, SAB Miller, and Coors/Molson. Anheuser-Busch is currently the largest brewer in the world, producing over 100 million barrels a year. Anheuser-Busch currently owns over 50% of the market in the United States, with Miller trailing behind at 20% and Coors at about 11% with the rest of the market occupied by imports and craft breweries. When analyzing any industry, how easy it is for newcomers to enter the market is a great importance. If there are high barriers to entry

Strives to be the leader in micro brewing while maintaining the core values it started with and had employee buy in even before it went” 100 % employee owned in2013” (Gorski, 2013).

The following report is to introduce the brewery's profile and production process, which include brewing

The original product chosen for this class is the first in a line of craft beers from the Area 41 Pizza Company. Area 41 Pizza has chosen to start a craft brewery and tap room to build on the success of their restaurant. The tap room and brewery will be located next to the current Area 41 Pizza Company restaurant in the Mt. Laurel community. The initial offering from the brewery will be Area 41 Empty Keg Double IPA. Marketing and distributing this product, as well as the follow-on beers will be critical to the success of the craft beer business for Area 41. In this week’s assignment, I will how I will make, warehouse, and move the product to the next channel. Additionally, I will look at the channels of distribution structure used to

The final website is suitable for intended audience because I have created wide range of written documents and images for the portfolio. My websites is available to be viewed in mobile phone, internet explorer and chrome after I tested the accessibility, so this meets the audience who wants to access my website though a web browser. Also, the audience is everyone. Therefore, I have included wide range of different colours for the younger side of the audience.

In March of 2015, Keurig acquired DS Services. Through the acquisition of DS Services, Keurig will now be able to offer a new brand of beverages – Javarama. Keurig’s deal with DS Services will allow Keurig to manufacture Javarama and other gourmet roasts through the exclusive K-Cup platform. This acquisition shows Keurig’s commitment to providing its customers with new, desirable products. Keurig Green Mountain is a leader in the industry it operates in.

In October Bunn, a leading commercial beverage equipment producer, launched its home version of its single-serve coffee machine called MyCafé. Unfortunately for Keurig, the MyCafé is the first to capitalize on the expiration of Keurig’s patent on

The brewing industry can be characterized by Porter’s Five Forces framework. New entries to brewing have a relative ease in creating home micro-breweries, which is aided by

Company G 's Doppio Caffe Brewing System is the next generation of coffee makers. One side has a single serve brewer for just one cup, the other side has a six cup carafe. It come in eight different colors to match your decor and you can use any kind of coffee you would like. There is also a strength control setting for those in your family that like a bolder coffee. You can also make cocoa and teas with the Doppio Caffe. Consumers in our market are middle class earners that are crunched for time. The Doppio Caffe

You can choose to have a brewery tour along with all the beer tastings you can manage with a service like Dave's Brewery Tours.

Within the craft beer market, consumers have many products to chose. A product is anything offered within a market that which fulfills a want or need (Armstrong & Kotler, 2015). In 2012, over 1,750 breweries operated in the United States (U.S.), with over 1,920 the following year (Brewers,

Anheuser-Busch Inbev is one of the largest breweries in the world. “Currently, Anheuser-Busch InBev has a product list of more than 200 beers, including global best-sellers Budweiser, Stella Artois, Beck’s, multi-country brands like Leffe and Hoegaarden, and strong “local jewels” such as Bud Light, Skol, Brahma, Quilmes, Michelob, Harbin, Sedrin, Cass, Klinskoye, Sibirskaya Korona, Chernigivske, and Jupiler, among others that have helped to make the company so successful. In addition,

Beer Company 2 is a brewer of “seasonal and year-round beers with smaller production volume and higher prices” that “outsources most of its brewing activity” (pg. 120). It is financially conservative, and has undergone a “major cost-savings initiative to counterbalance the recent surge in packaging and freight costs” (pg. 120).

Prepare a simple Quality manual for the coffee bar to define how quality of the espresso coffee will be managed.