Company Analysis : Company G 's Doppio Caffe Brewing System

In celebration of ElleG’s previous successes in the personal electronics market, we have made the decision to hurdle into the market of small appliances. As champions in our current niche, we have been afforded the opportunity to create new concepts with the most innovative technology at our disposal. Coupling our innovations with cutting edge ideas, we have developed a new product to our distinguished line of personal appliances and would like to introduce the new ElleG “ABrew”. A single brew coffee system without the need for individual cups.

Portola Coffee Lab first started as a Portola Handcrafted Coffee Roasters in Irvine in 2009 by Jeff Duggan. Jeff and his wife created Portola Coffee Lab in 2011 with the goal of creating 100% single-cup craft brew coffeehouse designed and constructed as a nod to craft, quality, and freshness. There are four locations currently operates in Costa Mesa, Tustin, Santa Ana, and Old Towne Orange, while Huntington Beach and Mission Viejo are under constructions.

The convenience that this division offer customers should give the organization a profitable and popularity boost, allow them to expand globally, and make the company a leader in innovation in its industry.

North of Manhattan, a good cup of coffee is hard to come by; the taste is lacking in strength and not much thought is put into its production. Profit-seeking coffee chains like Dunkin Donuts and Donut Delight are widespread and lack in quality. More often than not, coffee is a $3 afterthought of dessert, rather than a delicacy in itself. Lorca cafe, situated in downtown Stamford on Bedford Street, appreciates the artistry and skill that must be employed to brew a decent cup of coffee. Spanish and western-Mediterranean influences are uniform throughout the flavors and venue. The chic, modern atmosphere is equipped with ample power outlets to provide the perfect workplace for the productive

“To continually provide our members with quality goods and services at the lowest possible prices.”

This marketing plan will show that the solution to Mr. Coffee’s problem is show that the features and technological improvements, specifically the Wi-Fi option, thermal carafe, and optimal brew temperature feature create a good value and great cup of coffee. The plan will rely heavily on channel and image differentiation. This device will be easier to get than pricey Italian entries and the Mr. Coffee brand will be shown to reestablish brand affinity by keying into pop culture references.

Also the Sofitel Brisbane is located really close to the Central Station for those who might travel by train.

Also in late October, about two-thirds of U.S. Wal-Mart stores started selling a machine made by Esio Beverage Co that makes both hot and cold drinks called the Esio beverage system. This machine does not use K-Cups but uses its own version called e-packs. The Esio is will be the biggest threat to date for Keurig because the Esio will make good coffee but will be “more than just a coffee machine,”(Geller) said Lyle Myers, the company's president . “We have a system for every member of the family,"( Geller) Myers said. He also discusses that the machine can be used all day and, “not just in the morning” (Geller). The Esio has licensing deals with Kraft Foods Group Inc, Campbell Soup Co and Unilever Plc. Esio's will offer some unique drinks like Maxwell House hazelnut coffee, V8 Splash juices, Diet Brisk iced teas, Country Time Lemonade and Crystal Light drinks.

This paper focuses on a company analysis of Molson Coors Brewing Company. The second part of the project will give a better understanding of the company by analyzing their stock price, total cost of

The two companies involved in this case study are Green Mountain Coffee Roasters and Keurig Coffee Inc. They are both in the coffee industry. What is interesting is that Keurig Coffee Inc. actually started off as “a technology company in the coffee industry where they developed a brewer that represents a fusion of technology and design” (C36 in the book, [Dess et al, 2012]). Green Mountain Coffee Roasters’ website is http://www.greenmountaincoffee.com and Keurig Coffee Inc.’s website is http://www.keurig.com

gourmet coffee quality. They have less than six months to launch the product, and very limited

Both the Aguila and Zenius machines are equipped with the latest technological innovations, including the ability to connect and communicate directly with the Nespresso Customer Relationship Centres. The fully automated and simple to use range of Gemini machines features single and double-headed technology that can be combined with a cappuccino function.

The findings will demonstrate that Di Bella Coffee is one of Australia´s leading specialty coffee chains and is starting to expand into the international market successfully. The combination of a high quality product, the focus on customer service and new innovation together with the strong brand image have led to Di Bella Coffe´s success. In order to stay competitive and profitable in the coffee market and to meet consumer demand, Di Bella Coffee will need to evaluate the changing needs of the coffee

It is essential that customers are aware of the existence of the company, products and what the purposes of these products are. Without this awareness by customers the company will quickly be forgotten.

The core product is a premium cup of coffee. The auxiliary features include the well-educated baristas that can help select the right cup of coffee and help customers learn how to reproduce the experience at home or the office with fresh coffee bean or grounds they can purchase in store. Along with the coffees available there are also Tazo teas, hand crafted espresso and blended drinks a little something for every taste. To go with the drink