Do you ever wonder who made the thing you carry your books to school in, called a backpack probably not but this is really interesting. The backpack started off as something fun and started with selling 29 one year now turned into a multi million dollar buisness.
A famous American designer, Betsey is known for her feminine and whimsical designs. She designed her first line of clothes way back in 1970 and they became hugely popular among rock and roll musicians. She has also forayed into designing bags, accessories and scarves.
Tory Burch is known for her purses and other accessories, as well as, shoes and clothing. Most of them are produced in China and some of her shoes are produced in Brazil. These are example pictures of her merchandise:
Working for British Vogue, Mellon often found herself in need of custom shoes, and quickly. She was introduced to a man from Malaysia who was working in London. He was masterful and efficient. His name: Jimmy Choo. Word soon got out that Choo was the one making the shoes that Mellon needed for her Vogue sets and his reputation began to build.
Fendi handbags are elegant yet classy and surely the most desirable brand among celebrities as well as other rich and famous socialites. Fendi bag symbolise a lady elegant, fashionable and noblest status, is a fantasy of many ladies who yearn to possess one of their own. Fendi renowned for their high quality product as well as its rich family history that has been pass down generation after generation throughout these 75 years. Lastly, Karl Lagerfeld, the director of creation who is also the soul of Fendi. By far the most respected fashion designer in the fashion industry. He has also created a number of Fendi well known design that is eye catching and breadth taking timeless piece.
(Choose a garment, which can be used to discuss fashion from the point of view of the consumer. This garment must be able to demonstrate how the consumer individually constructs their identity and conveys that identity through the style and styling of clothing. You should treat this garment as an object as a form of evidence, which can help you to explain theories of fashion discussed in the sessions. The intention of your analysis is to examine the ways in which we can ‘read’ objects and images, understand their meanings and explain them in the context of broader theoretical and social concerns. You should aim to be as analytical as possible. You may want to use further
Vera Bradley began in 1982 when two women had an idea to make luggage fun and different. Barbara Bradley Baekgaurd and Patricia Miller decided it was time for a fashion change. While traveling through an Atlanta airport, they noticed that majority of the luggage carried by passengers was bland and uninteresting. Their idea to diversify luggage and duffle bags with colorful and stylish patterns was a great hit. In the mid 2000’s their company experienced rapid growth, selling in department, outlet stores as well as online. Unfortunately in the mid 2010’s the company’s standing seemed to decline, as there was more competition for ladies handbags and accessories. In the fiscal year of 2014 growth had stalled, just as they were preparing to launch a new strategy.
[ I ] Prior to its establishment, from 1986 to 1991, Kate Spade was formerly known as Katherine Noel Brosnahan before her marriage with Andy Spade, and during this time while working at Mademoiselle Magazine, she noticed that women’s fashion accessories lacked practicality and style. This conclusion led her to the idea to develop handbags that were fashionable, but
Gucci was founded in 1921 by Guccio Gucci. In 1938, Gucci expanded and a boutique was opened in Rome. Guccio was responsible for designing many of the company's products. In 1947, Gucci introduced the Bamboo handle handbag, which is still a company mainstay. During the 1950s, Gucci also developed the trademark striped webbing, which was derived from the saddle girth, and the suede moccasin with a metal horsebit. The Gucci group really said it all, Tom Ford, creative director and Domenico de sole, president and CEO, stood side by side facing the camera with eyes of steel. These two men had, in the first six months of 1999, been the centerpiece of one of most higly contested hostile takeover battles ever seen on the Europian
Brosnahan joined Mademoiselle magazine as an assistant to a senior fashion editor and eventually worked her way up to accessories editor. Spade returned to advertising; he became a writer and creative director at TBWA/Chiat Day. Cox joined Marithe & Francois Girbaud North America where she was involved in marketing and public relations as a communications director. After several years of working their ways up through their respective organizations, Brosnahan and Spade started tossing around ideas for a business. Brosnahan described how she and Spade came up with the idea for kate spade: Andy and I first considered starting an advertising agency or even a travel agency. The idea for handbags really came from Andy. He said, “You love accessories, why don’t we do that?” He was right; I had always enjoyed accessories since I was a child, and I had fine-tuned my eye for them while at Mademoiselle. Furthermore, having shopped the accessories market for several years, I knew there was something missing in the market for handbags. That “something” was fabric handbags—something functional, but also stylish, and at the right price. At the time, there was only a very serious bag, the working women bag with absolutely no style, or the outrageously expensive designer bag like Hermes or Gucci. I thought there must be something in between. In late 1992 Brosnahan quit her job, and she and Spade launched kate spade. Brosnahan and Spade were not yet
The early 1980’s saw a vogue for clutch handbags in many colors with matching shoes. But the bags with style were the quilted Chanel bags. Millions bought the quilted Chanel shoulder bag with its golden chain. Alternative wear day bags were the bum bag and the Prada nylon bag. Shoes were both low and high in the 1980’s.
Thirty-four years ago in the Hartsfield Atlanta Airport, Patricia Miller and Barbara Bradley noticed that the majority of people had the same simple and boring luggage design. These two friends saw the opportunity to pursue a new market that offers colorful and patterned baggage designs, and that is how Vera Bradley began. Vera Bradley started producing colorful and unique pattered designs for luggage, bags, sports bags and handbags; and after the success of the first product line and their economic growth, they
Coach is the manufacturer of a collection of handcrafted leather goods that are considered high in quality and unique in craftsmanship. Coach strives on their continued high standards that are required for the materials and workmanship that go into their handbags. The Coach brand is attributed their reputation and is considered one of the leading high-end handbag provider. The Coach brand is considered a “unique combination of their original American attitude and design, their heritage of fine leather goods and custom fabrics, their superior product quality and durability and commitment to customer service” (Coach Company Profile, n.d.). Coach has materialized as one of America's distinguished designers and manufacturer of fine handbags for women. The Coach brand has been developed over time from the signature styles and unique character that the handbags posses. (Corkindale, 2008).