Apple And Microsoft Vs. Apple

Steve Jobs, co-founder of Apple Inc., was widely recognized as the pioneer of personal computer technology, and for his advancements in the consumer electronics fields. However, years before he became well-known, it was the free enterprise system that allowed him to start his own business. The free enterprise helped Steve Jobs create a powerful and influential tech company.

Steve Jobs was like the Thomas Edison, Alexander Graham Bell and the Albert Einstein of our time.  He not only innovated personal computing, but personal media and communication, iTunes which became one of the most popular music and video retailers and Pixar which was one of his side projects had become one of the greatest animation digital movie creators and software. But all that is a just part of the list of his legacy, because in the end he still left behind Apple which is world’s most valuable company, which is valued at $350 Billion Dollars.

Microsoft and Apple are two potencies when it comes to the computer related and consumer electronics industry. Both companies have many similarities and differences with each other, and both were corporate within a few years of each other.

One feature that Apple offers that Microsoft doesn’t have is ITunes and an App store which offer customer to buy as much music as they want to be stored on their phone, iPod or computer or mac. This means that Apple appeals to a larger target group and can get more business. One feature that

        Steve jobs combined his marketing and innovation knowledge with his Steve Wozniak's computing ability to create Apple. Their goal was to make personal computing more user-friendly and create a brand

The two firms being compared were google and apple, both firms dominate the intersection of technology and consumer access. In addition they both compete across a huge range of sub-industries such as computing software, hardware, operating systems, applications and web browsing amongst others. However each firm takes a different approach from an organizational perspective.

Bill Gates and Steve Jobs are intelligent innovative thinkers who have always new things to show and give to the world, and both of them are known as the best-known entrepreneurs of the personal computer revolution in the modern age. These two entrepreneurs may both work in the field of technology, but they also have many differences to distinguish themselves from one another.

Apple Inc., together with subsidiaries, designs, manufactures, and markets mobile communication and media devices, personal computing products, and portable digital music players worldwide. The also sell a variety of related software, services, peripherals, and networking solutions.

The website is well organized, making it very simple to find what a person is looking for. Unlike Microsoft, it is well spaced, which helps to grab the reader’s attention. Microsoft’s homepage is setup fairly differently from Apple’s. Instead of having a main ad like Apple, its site has a set of highlights advertising their information. Highlights do not catch a reader’s attention as well as Apple’s large ad. Furthermore, Microsoft’s homepage is also packed with a lot of information in such little space. The information is broken down into bullet points, but the font is small and there are hardly any images to differentiate between the items. There is little to attract the reader to make him/her want to read through this content because it just appears to be boring. Therefore, the homepage of Apple and Microsoft differ.

Apple's main competitors are Microsoft, Dell, Sony, Toshiba, Acer, HP, Nokia, etc. These all are highly specialized in their respective products. Today, the biggest challenge for

Nowadays, Apple has positioned itself to be an innovator in the personal computer industry and Apple has developed by offering modern products compared to its competitors. According to Apple’s mission statement last year, “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App store, and is defining the future of mobile media and computing devices with iPad.” (Business Management,

* Microsoft and PCs have larger presence in the business market than Apple's computer systems.

Microsoft and Apple are the two biggest companies in computer manufacture. The two companies have many similarities and differences. Firstly, both use the basic of the computer, the keyboard, the mouse, and the design of the screen. It is vital for a buyer to considerate that a Microsoft P.C. is designed for affordability, efficiency, and compatibility. Macs, however, are designed for the technological lovers, known by terms such as “geeks”. Microsoft and Apple have competed for years, earning billions. It has been Microsoft who sells more computers, but just in recent years Apple has become very popular with new Mac computers. The consumers take into consideration many aspects before buying a computer like virus protection, game use, business use, and programs. Apple is gaining popularity despite its high prices, yet Microsoft still sells the most computers

Apple operates with fierce competition in the consumer electronics segment which comes in many different forms. There are a large number of competitors in the different market niches who offer many similar products. Furthermore, many of these competitors' products are priced much less than an Apple branded products. Just as soon as Apple releases a new product, major companies begin imitating it immediately. In the personal computer industry, market pressure is continuously being exerted from such companies such as IBM, Dell, HP, and Toshiba (Wildstrom, 2009). Furthermore, with its flagship product the IPhone, Apple competes with companies like HTC, Palm, Blackberry, and Motorola (Wortham, 2011). Apple has had significant success despite the competitive environment because Apple commands a brand loyalty and dedication to innovation that few companies have ever achieved.

* Apple has strong brands which include the iPod, iPhone, iPad, and Macintosh line of computers.