Good analysis of two practical cases of real businesses adopting e-business practices to compete more effectively.
The emphasis may be on marketing, product development, pricing or customer relations. M2
Confused.com is a comparison website that operates in the UK and specializing in insurance and financial services. There are a lot of similar website which are confused.com competitors that all offer similar services with similar price comparison strategies specifically concerning insurance. Confused.com main competitor are sites like comparethemarket.com, gocompare.com and moneysupermarket.com this means that there a saturation of these types of websites in the current market.
For Confused.com there is an continues pressure from
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Gocompare.com advertising is more appealing easy to remember and they offer people who are loyal to the site the chances to be entered into a free draw with the chance to win a free car and the green livery stands out compared to other competitors.
Evaluate how successful a particular business organisation has been in preparing for growing use of e-business. D1
For D1 I will have to evaluate how successful Apple has been in preparing for growing use of E-Business.
Overall in the past few years Apple has become more and more successful through preparing for the growth of E-Business for today’s society. The company has taken in and analysed competitors behaviour in order to remain market leaders and stay at the forefront of high end products such as IPhone and there IMacs range. Apple have tried to create a unique feel for their products when compared with Microsoft they have been trying to play catch up with Apple in all the same categories they both operate in. Apple use very different marketing techniques compared to Microsoft which has made Apple the number one brand in the world.
One feature that Apple offers that Microsoft doesn’t have is ITunes and an App store which offer customer to buy as much music as they want to be stored on their phone, iPod or computer or mac. This means that Apple appeals to a larger target group and can get more business. One feature that
The United Nations is an organization established 24 October 1945. It was a replacement for the League of Nations. The UN was created following the Second World War to prevent another such conflict. The organization is financed by giving its member states a substantial fee. Its objectives include maintaining international peace and security, promoting human rights, fostering social and economic development, protecting the environment, and providing humanitarian aid in cases of famine, natural disaster, and armed conflict.
There is an emerging ebusiness market that Broadway Café has to catch up with and in doing so, it will begin by first creating an assessment and assembling a team of employees, who may have the knowledge (cost saving method) to draft ideas and present for final review. The ebusiness model as defined by Baltzan (2009), indicated that it is an approach to conducting electronic business on the internet.
D1: Evaluate the reasons for the success of two contrasting businesses, reflecting on evidence gathered.
It is quite obvious from the case that Apple is facing many obstacles. It has way more competitors today than it had two or three decades back. Part of it has to with the highly globalized environment that companies are operating in these days. Another major obstacle is the technological environment which is rapidly changing compared to the one that Apple experienced when it first emerged on the global scene. But the most important of it all seems to be a mental thing. It appears that Apple, over a period of time, developed a rigid mental model that related success of Apple with sheer innovation. This same mental model has lead to demise of many companies in the past, Xerox Corporation being the prime example of that.
One key element of Apple’s strategy in computers, personal media players, tablet computers, and smart phones is product innovation, diversification and development. Over the years Apple has been very successful in integrating software and hardware in new developing products. Despite the struggling economy in recent years, Apple has been able to grow their market share and stay ahead of the game.
In conclusion Apple has become a successful company over the past thirty-five years, and may continue to do so in the future is certain aspects of the organization became more flexible.
Apple Inc manufactures both hardware and software uniquely with methods of their own. Apple’s computer operating system is highly secured and is not subject to viruses and hackers and the products are designed to be concerned about the consumers’ style life. Apple is successful with their marketing is this is because of Apple build strong name and image in the market. Apple’s products are different as mentioned and it has a lot of unique features. This is another method of Apple doing marketing.
the case of a warning. It can be vital to make a person’s quality of life
Energy keeps all living organisms alive, as they need a continual supply of energy to function in order to survive. Some of these processes are continuous such as, metabolism, which is the chemical reactions which occur in the body, these occur by using or releasing energy from chemical substances. Another continuous process which use energy is the transporting of molecules in order for them to break down, and to build new ones. The breakdown of large molecules into their simpler forms to release energy is known as catabolism, for example, when glucose is used in a cell to release energy. And the opposite reaction, is called anabolism. This is when energy is used to build complex structures from simple cells, for example, tissue growth and
3. Some milk and eggs- With making sure that my individual has some milk and egg in her diet which will make sure that her bones and teeth are getting strong and her body is not getting weaker.
Subject: D1 Evaluate the impact of changes in the economic environment on a selected business.
Evaluate the economics of the digital applications market in terms of growth and profitability. How has Oceanhouse Media performed in this market?
D1 – Evaluate the impact of changes in the economic environment on a selected business
I learned that Apple is a juggernaut when it comes to their technological products and marketing goals. Apple focuses on the needs of customer’s light years ahead of their competition and even before most consumers have realized they want Apple’s products. Through their innovative marketing involving social media, word of mouth, Apple Stores they have convinced consumers about the high value of their product even lending to the formation of a “Mac cult” for its diehard fans. The way ahead for Apple is not to lose sight of its brand loyalty and continue to service the customers and entice them with the brand’s prestige. Even with the death of Steve Jobs, I believe Apple forge ahead to differentiate itself from the markets they are in.
Both of these websites offers many similar services, and some exclusive ones which other does not provide. This report also puts emphasis on the benefits these cybermediaries gives to its consumers by saving time, cost and easing the search. It also highlights the revenue model used by cars2buy.co.uk to generate income and has been concluded with some recommendation for improvement.