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Apple 's Concept Of Paying Directly From Your Telephone Device

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Apple recently introduced the concept of paying directly from your telephone device, called Apple Pay. This innovation allows the consumer to enjoy easier purchases from the convenience of their iPhone in store and online. Apple markets this concept through promises of security, untraceable separate transactions, and individual account numbers. Apple is known for their simplicity and convenience of products, which is exactly what they are marketing when introducing Apple Pay. Apple recreated the idea of contactless payment through the use of simply an iPhone and someone’s fingerprint; by making use of what has already been implemented, Apple is able to bring this product to market earlier, without having to create an entire new technology within retailers. Although this was introduced nearly a year ago now, it still has yet to be adopted into mainstream use. Other than the contactless readers, Apple had to team up with banks to allow participation between the cards and their members. Both Wells Fargo and Bank of America have already opened the door for Apple Pay to users, but many smaller banks do not have the capability of using Apple Pay yet. Because handling money is a huge security issue, Apple outlines its many safety features including an independent account code, private transactions, and hidden card numbers. Apple Pay also makes paying from an iPhone or Ipad device a simple task by disregarding the need to type in your credit card information, and instead using

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