Technology Innovation At Howard University

Apple Inc. is a well-known computer manufacturer, smartphone and digital devices device maker. Company have made strong roots in the computing market since its beginning its’ all, because of its maintained quality which have been continuously

The company not only designs but they manufacture, market mobile communication and media devices, personal computers, portable digital music players. Apple technology has impacted so many businesses and individuals as a whole. Apple’s technology has always been a step ahead of their competitors. I have an iPhone and it seems like every year a new iPhone is produced with more features and capabilities.

Apple is expanding through globalization to every major market available. Apple decided to look at their customers, ecosystem, partners, and competitors to make the Apple industry a success in business. Apple's external use was to partner up with competitors to expand user-friendly features for his Mac computers according to (Burrows, 2007). Steve Jobs went externally to cultivate the business by creating the iPod, iPhone, and iPad in which everyone uses today. iTunes became a success for the business globally as well because of the ability for customers to upload any music they wanted to various devices. Apple Inc. has transformed from a small-tech company into a global technology giant. Once known for outlining the digital future but never fully benefiting from it, Apple has been transformed into one of technology's most powerful companies in the world (Burrows, 2007).

Apple is multinational business with a good reputation designing and developing expensive, but high quality electronic products such as the worldwide famous iPhone, iPad, iPod and MacBook. They also provide high standard computer software that is used across the world by a large variety of people from top music producers to professional designing organizations. Apple was first founded in April of 1976 to sell personal computers (Wikipedia, 2014).

It is quite obvious from the case that Apple is facing many obstacles. It has way more competitors today than it had two or three decades back. Part of it has to with the highly globalized environment that companies are operating in these days. Another major obstacle is the technological environment which is rapidly changing compared to the one that Apple experienced when it first emerged on the global scene. But the most important of it all seems to be a mental thing. It appears that Apple, over a period of time, developed a rigid mental model that related success of Apple with sheer innovation. This same mental model has lead to demise of many companies in the past, Xerox Corporation being the prime example of that.

Apple is an American multinational corporation which designs, manufactures and markets a range of consumer electronics and software products (Apple Inc., 2008). At the end of last fiscal year, Apple’s worldwide annual sales amounted to $32.5 billion, an increase of 35% from 2007 (Apple Inc., 2008). Not surprisingly then, was Apple voted America’s most admired company, also topping the global survey (Fortune,

Apple has prospered internally and it is necessary to consider both strengths and weaknesses. Apple has lots of strengths, the major of them being it’s impressive brand reputation, Apple managed to position the brand as “premium products” for “elite” people. Customers are loyal and tend to stay in Apple’s ecosystem. Apple’s self-reinforcing ecosystem, it has a diverse ecosystem which integrates various hardware and software products into one large interactive space. Status of top innovator, Apple is perceived as the leading innovator and its products are highly anticipated. Apple’s very strong financial performance, high profit margins and very high liquidity. It’s network of retail stores, high-quality customer service helps to create advanced user experience. A powerful marketing strategy, Apple’s team masterly uses various marketing techniques to create a hype for their products and to strengthen the brand.

The secondary market targets high school, college, and graduate students. For this market, it seems that the once popular iPod is now being replaced with the iPhone (1). We will examine the marketing mix: product, price, promotion, and place, to see if Apple is delivering the intended value to target customers. When researching the company’s environment, we will study the economic, political, cultural, technological, and natural forces in the company’s microenvironment (71). By researching all these aspects, we will get a better idea of how Apple continues to grow and market itself into a prosperous technological company. Apple’s iPhone interests us because it seems to be the cell phone that has the latest technical advancements, and can do more than just the average cell phone. By studying this company’s market perspective, we can get a better understanding of how Apple can continue to have the highest sales in the cell phone market.

Apple prides itself on offering innovative technology to a society that has become dependent on it. In markets inundated with companies offering similar products and services, Apple has had to rise above and distinguish itself from the masses. While their products have a cultivated a devoted-customer following (our family is one of them), their organization and the values it espouses are what will help them to remain a relevant and successful company in the tech world.

Apple, like many successful companies, has gone through the business lifecycle multiple times. Apple went from introduction in Steve Job’s garage to a steep decline into near bankruptcy. The have most recently rode a new wave of growth and are now sitting in a mature stage as the most one of the most highly valued publicly traded companies. Apple has continued to be a laggard in the PC industry. Since inception Apple has taken a higher-end, less mainstream approach to their product offering. Thus, they have consistently lagged behind in global dominance of the industry. Although Apple was the disruptive force that

The multi billion-dollar corporation, Apple Inc., designs and manufactures some of today’s highest technological gizmos and gadgets. Among their best known products are the Apple and Macintosh computers, iPods, iTunes, iPhones and iPads. Apple is one of the most powerful and influential high tech companies in the world. The success of Apple Inc. stems from the innovation and visions of co-founder and entrepreneur, Steve Jobs, the excellence of the stylish, user-friendly products, and the ability to create innovative products that consumer’s desire.

Steve Job’s mission statement for Apple in 1980 was: “To make a contribution to the world by making tools for the mind that advance humankind.” I don’t think his mission statement is too far from what it now. It lengthy but is give the same concept. I basically use most of Apples products. From my Ipad to my Iphone and it does make life easier. Apple has more programs as far as business purposes that make life a lot easier. Their products are compatible with each other. There’s very little issues when it comes to their software. A lot of the programs do the work for you. From working on your Mac to working on your Ipad work can go where you can. When it comes to customers their mobile wallet makes paying easier. Devices that advance mankind diffinatly what Apple is doing. There’s a program that apple offers in the apple store that will calculate a

Nowadays, Apple has positioned itself to be an innovator in the personal computer industry and Apple has developed by offering modern products compared to its competitors. According to Apple’s mission statement last year, “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App store, and is defining the future of mobile media and computing devices with iPad.” (Business Management,

Many people all over the world own products manufactured by Apple, a multinational organization that is credited with revolutionizing the technology industry. The company was formed by Steve Wozniak, Ronald Wayne and Steve Jobs in 1976. During that time, computers were only available to scholars and researchers. However, the company made computers available for the use of ordinary people in the 1980s. Additionally, Apple has launched innovative products whose features have simplified business, education, and technology. The company is ranked among the most profitable companies in the world, achieving a whopping revenue of $170 billion in 2014 (Lusted 2010). This paper describes Apple’s strategies that contribute towards its success in the highly competitive technology industry.

The insurgency of innovative gadgets began another time on January 27, 2010. At that day, Steve Jobs, at an Apple occasion, made that big appearance and uncovered a standout amongst the most intense disclosures of his life. Despite the fact that, the Mac had been presented in business sectors decades prior, and a couple of years after the fact it was trailed by the IPhone, Jobs, at that day and on a similar stage, underlined that there was a space for another revelation that fit the classification of gadget which would fill the crevice in the middle of those two gadgets. The new gadget, keeping in mind the end goal to be existed, must be better at specific errands as well as fundamentally more effective. It was the iPad. (Ritchi)