Apple Inc.
1. Executive summary
This plan is to inform and influence new and existing customers about the new iPhone 6. Apple’s employees and management are the face of the company to the public, so training is essential to keep the plan moving ahead. The main objective is to assist the public to take action in buying, informing others, and overall to get to know the new iPhone 6. The strategy is to always be honest, upbeat and positive when informing the public about this new iPhone. These actions and feelings the company intend to see during and after the plan is excitement and eagerness to obtain the new iPhone 6 when it is released.
2. Communication Process
I. Management: The Apple’s CEO communication needs to stay constant through all levels of management while it is working its way down to the employees who work with the public. Management also needs to agree with the message in order to keep it continuous and understandable by all within the company.
II. Shareholders: As of April 2, 2013, Apple’s Stock is at $429.79 (Apple Inc. 2013). These investors always need to be kept in the loop of what is going on in the company and know how the company is being ran.
3. Background
I. Mission Statement: Apple designs Macs, OS Z, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has as reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media
Apple Inc., together with subsidiaries, designs, manufactures, and markets mobile communication and media devices, personal computing products, and portable digital music players worldwide. The also sell a variety of related software, services, peripherals, and networking solutions.
Apple 's current mission statement is "Apple designs Macs, the best personal computers in the world,
The Apple Company was founded by Steven Jobs, Steve Wozniak and Ronald Wayne on April 1, 1976. Apple has been very successful over the years and is on Forbes Innovative Companies list coming in at number 79. (Forbes, 2016) Due to their diligent work on innovation, globalizing the company they were able to have a market cap of $741.8 billion as of May 2015.
New top-end mobile phones such as the Apple Iphone are allowing a new class of mobile to emerge in the world today. Combined with its ease of use, rich design, and well-organized application system through Apple App Store makes the Iphone an appealing platform for development of other smartphones. The Apple IPhone was released on June 29, 2007 by CEO of Apple Steve Jobs (Honan). The IPhone offers many of the innovative features found on competing devices, but it also differs from other smartphones on the market.
Since that time, millions of iPhones have been sold, arguably making it one of the most successful mobile phone products ever launched. Why has the iPhone been so successful? The objective of this paper is to provide evidence showing the factors that have contributed to success and the lessons that can be learned from the iPhone. The remainder of this paper is organized as follows. Section II provides the criteria used to determine the success of the iPhone, as well as support for the assertion that the iPhone can be deemed a success.
Issue 02: Apple is a wildly successful company that generates billions of dollars in profits every year. This is one of the strongest examples of how a company with the right strategy, great products, a strong leader and the willingness to take some risks can become vastly successful. The market in which Apple is strong has intense rivalry for market share. Apple is challenged with staying ahead of its competitors and maintaining long-term relationships with its customers. In order to stay ahead of the competition Apple is forced to keep product innovation a top priority. I would maintain a Blue Ocean Strategy to market our product and maintain our competitive advantage (McGraw-Hill Irwin, Page 152). The company has a strong and loyal customer base which will allow Apple to concentrate the focus to highlighting the features of our products. I will not focus on what our competitors can and cannot do; I will focus the attention to the benefits of having Apple products. Strategic marketing campaigns highlighting the different uses and features of the popular iPhone and iPad will headline the campaign.
Apple is a global company represented in many parts of the world, but born in the United States by computer wizards by the names of Steve Jobs and Steve Wozniak who founded the company back in 1976 (Capon, 2008). The organization deals with the design and sale of computer hardware, software and offers tech support to its customers. Examples of the hardware the company manufactures and sells include mobile phones, personal computers, iPads, tablets and iTunes with associated brands, like the MacBook and iPhones that represent Apple’s driving force towards its success. It is recognized as a brand leader in consumer electronics by the world in terms of quality and customer satisfaction and despite the wide product range, Apple manages each product in a distinct way that is a single business unit (Mittan, 2010).
Established in 1976, Apple ignited the personal computer revolution with the Apple II and the Macintosh. Today, Apple designs, manufactures and markets personal computers, portable digital music players and mobile communication devices as well as related software, services, peripherals and network solutions. Apple sells its products worldwide through its online stores, retail stores, direct sales forces and third party distributors to its core customers—consumers,
Steve Jobs, one of whom established Apple, led Apple to achieve widespread success with its products. He is the man whom led Apple to be the largest cell phone provider, the second largest company in the world, and the most innovative company. In addition, he is the reason why Apple has the unique corporate culture. Unfortunately, Steve Jobs has passed away because of cancer. Thus, Tim Cook, the chief operating officer has taken his position to manage the whole company. Although Apple Inc. still has the most of market share in the world; there are some potential problems in Apple Inc. The metaphors described in Gareth Morgan's book “Images of Organizations” can help us to maintain a professional stance about the situations. They also help us to find new ways to give recommendations. Specifically, the machine, living system, brain, culture,
Nowadays, Apple has positioned itself to be an innovator in the personal computer industry and Apple has developed by offering modern products compared to its competitors. According to Apple’s mission statement last year, “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App store, and is defining the future of mobile media and computing devices with iPad.” (Business Management,
The negative change in stock prices comes up as a result of decrease in organization’s earnings. Investors lose confidence in a product once its share prices begin to fall as a result of competitors (Michelle, 2015). However, in view of the Apple stock analysis, the income is expected to grow at any time and the future company’s stock might be higher. The closing price for Apple in the stock market was $123.38. The purchase price was $130.28 with its percentage change in stock price as -5.30%.
As of January 18, 2007, Apple 's Current Market Rate is about $76.54 billion (from Yahoo Finance). Apple, Inc. beta is 2.41 on Yahoo, while Reuters shows Apple, Inc. beta as 1.47, I am not sure which of the either is accurate or obsolete. Apple, Inc. has 859.27 million shares outstanding, of which insiders hold institutions hold 4.76% and 77.50%. At 4:01 PM EST, Apple 's stock traded at $89.07, down 6.19%.
CUPERTINO, California—April 20, 2010—Apple® today announced financial results for its fiscal 2010 second quarter ended March 27, 2010. The Company posted revenue of $13.50 billion and net quarterly profit of $3.07 billion, or $3.33 per diluted share. These results compare to revenue of $9.08 billion and net quarterly profit of $1.62 billion, or $1.79 per diluted share, in the year-ago quarter. Gross margin was 41.7 percent, up from 39.9 percent in the year-ago quarter. International sales accounted for 58 percent of the quarter’s revenue.
The main responsibilities of Apple Inc. is to develops, sells, and supports a variety of electronic products which includes personal computers, portable media players, computer software, and computer hardware accessories. The company is famous for its remarkable products such as the Macintosh line of personal computers, Mac OS X operating system, iPod portable music player, and iTunes Music Store. Apple Inc. is a name of innovation and the name has become the iconic brand.
The multi billion-dollar corporation, Apple Inc., designs and manufactures some of today’s highest technological gizmos and gadgets. Among their best known products are the Apple and Macintosh computers, iPods, iTunes, iPhones and iPads. Apple is one of the most powerful and influential high tech companies in the world. The success of Apple Inc. stems from the innovation and visions of co-founder and entrepreneur, Steve Jobs, the excellence of the stylish, user-friendly products, and the ability to create innovative products that consumer’s desire.