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Applpoly Case Study

Decent Essays

How ApplPoly Products got into the present situation?

In our textbook[1], it says to move quickly and also avoid expensive new-product failures, companies should follow an organized new-product development process: (1) idea generation, (2) screening, (3) idea evaluation, (4) development (of product and marketing mix), and (5) commercialization. The hypothesis to have marketers to discover product flaws early, and find the remedy to it, has proven unprofitable. This process requires much analysis of the idea before the company spends money to develop and market a product.

However, ApplPoly reversed the step (3) and step (4), so it came to the dilemma. In step (3), an idea is evaluated more carefully, and at this time an actual …show more content…

PS-dome can be made into bathtubs and sinks. Relatively low cost compared to ceramic ones, and good plasticity will make them competitive in bathroom equipments.
- Ceilings and walls in bathrooms, sauna rooms, or swimming center. Those places are very unlikely to catch fire and require good thermo keeping capacity.
- Slides and other combined recreational facilities in swimming center and water parks. Children will not be able to poke on their way down the slides nor will they be able to poke in the water.
- Decorations and models. Due to ability to shape and light weight property, foamed dome is the perfect material for decorations, especially those needed to be hanged, say, large decoration balls hanged on the ceiling of those shopping center, or even architectural display models in a smaller scale.
- Canoes or sailing boat may also be a good choice since polystyrene is light and easy to be made into dome shape.

Possible Alternatives

With slight tweaks and adjustments, the polystyrene material could form into many other products:
Expanded polystyrene (EPS) & PS foamed boards: due to the light weight and the water resistant nature, it is widely utilized in floatation block products. Even if punctured, it will continue to float.
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Source: http://univfoam.com/products/floatation

Polyvinyl chloride (PVC) foamed boards: used widely in architectural models. This thin white board is easy to carve and very flexible/bendable. Due to its poisonous nature, it is

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