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Arch Grants Case Study

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Arch Grants is interested in increasing their diversity metrics by appealing to certain communities, encouraging them to apply to their program and fostering an inclusive environment at their company. Arch Grants offers a unique experience for startups: equity free cash, an extensive support system, and a prime location to begin a business. In the past, Arch Grants has been key in promoting startup culture in the St. Louis community by bringing in over fifty companies and establishing them in the city. But, the diversity of these teams does not parallel the diversity of the United States today; these teams have been mostly homogenous, lacking the diversity that the United States is known globally for supporting. Our team was asked to investigate …show more content…

It is important to ensure that LGBT*QIA individuals can feel comfortable at Arch Grants, so we recommend that Arch Grants begin by carrying out in-office changes - specifically, introducing gender diversity training and gender neutral bathrooms. Similarly, on their application, we encourage Arch Grants to list a gender and preferred pronoun question. By advertising on social media more effectively, we also believe that Arch Grants will be able to better market to LGBT*QIA individuals. More specifically, Arch Grants needs to retarget their LinkedIn platform to increase frequency of posts and content to target specific groups. Likewise, by reintroducing a Instagram account, Arch Grants will be able to connect with globally minded, tech-savvy entrepreneurs worldwide. The final step in targeting and advertising to LGBT*QIA individuals is reaching out to organizations in St. Louis in support of the LGBT*QIA community. After our recommendations are implemented, we suggest Arch Grants to invest in tracking software such as Excel, SPSS, or Matlab & Simulink to optimize our team’s recommendations for their future …show more content…

Before assigning specific recommendations to Arch Grants, it is important to understand what LGBT*QIA means. LGBT*QIA is an umbrella term used to refer to the overarching queer community, including individuals who identify as lesbian, gay, bisexual, transgender, queer, intersex, and/or asexual. Once Arch Grants attracts this more diverse applicant pool, they seek to track these metrics. Our recommendations, which include implementing in-office changes, altering the online application, adjusting marketing tactics, and reaching out to local organizations will help pioneer this movement towards more diverse

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