Architect Company Bjarke Ingels Group ( Big ) Studio

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The internationally awarded architect company Bjarke Ingels Group (BIG) Studio has been drawing headlines around the world with their impressive projects. To be known as one of the innovative architects throughout the time, founder and architect Bjarke Ingels is full with enthusiasm and ideas and making the society as the main ingredients in the design process. He views architecture as art and science of accommodating life which the architect have to make sure that the city and buildings are actually fits in the way that we want to live. (GSD, 2014)
Offering such idea into architecture, the firm has established a reputation for challenging the traditional architecture approach by creating structural entities that speaking about our constantly evolving world (designboom, 2014). ‘Yes is More’ stand as a philosophy of BIG which basically an evolution from Mies Van de Rohe, a modernist architect that triggered the agenda of ‘less is more’ into their design. That is some sort of minimalist approach that is being encountered in that time however the modern building became less attractive and new evolution had to be made (Ingels, 2015). BIG tries to contribute to the societal evolution throughout their architecture. The social environmental issues are the concerns and demands from each of the project not just the aesthetic values and facades.

Hedonistic Sustainability is the concept that represent the approach by BIG, making a combination of playfulness and responsibilities in

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