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Question
Q1. (a) What is the difference between primary and secondary research? Under what circumstances might the availability of secondary data make primary research unnecessary?
Q1. (b) What is opinion leadership?
Q2. (a) What are the strengths and weaknesses of motivational research?
Q2. (b) What is social class?
Q3. (a) What is the relationship between Brand loyalty and brand equity? What role do concepts play in the development of marketing