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Art Students On Business Skills And Entrepreneurship

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1. Introduction

This chapter describes the background, research purposes, problems, goals, and structure of this project in order to facilitate the reader in obtaining a clearer understanding of this research in the forthcoming chapters.

1.1 Research Background

The background of this research is to understand and analyse the demands of the art students on business skills and entrepreneurship. London, as the world 's fashion capital, is the best place to learn the arts and has many top art colleges (Fashion.telegraph.co.uk, 2015). This contributed to the fashion industry having a large number of graduates and new resources each year. However, the high tuition fees are not making the fashion industry easily accessible to all of the students. Among them, some of the art students who want to venture into it but there unable to meet the requirements on business knowledge and experience(The Business of Fashion, 2015). Therefore, it’s essential for students to have the necessary background knowledge in business, in order for at students to expand their knowledge and understand, which will help them develop their personal career.

1.2 Research Aim, Questions and Objectives

This study’s objective to understand the needs of art students. The main research question is concerned with the art student’ profession, career planning and entrepreneurship issues, to see whether or not they are feasible for the actual research process. In addition, the ultimate aim is to identify and

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