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Module 2: Application Case 3 - Barnes & Noble Module 2 - Disruptive Force - Barnes and Noble Read the case, Barnes and Noble: Managing the E-Book Revolution (use the link in the syllabus) Q1. After reading the Barnes & Noble case you will be familiar with many of the factors involved in the e-book market. Your task is to design an e-book reader that will be a success in a market of your choice and will disrupt a market leader or leading technology. Chose the features that will make it successful. Be prepared to describe the reasoning behind each of your choices. a. Market: Identify the market you are designing for i. General pleasure reading ii. Legal forms iii. Textbooks iv.…show more content…
Weight (a few ounces to a pound or more) xi. Other feature (specify) I think that flexible display, battery life and weight will help it successful. Because flexible display will make students feel comfortable when they read e-books, and the battery life and weight will make them feel convenient. They need not charge frequently, and it is easy to bring it. b. Digital Rights Management: What DRM capabilities xii. No DRM xiii. All content will DRM xiv. DRM is up to the content publisher Digital Rights Management is very necessary and important. I think that DRM should up to the content publisher, and just make sure any competitors cannot copy all content. c. Pricing model: xv. Agency model xvi. Publisher Pricing xvii. Retailer pricing xviii. Other model (specify) My choice is IV. Other model. I think that the e-book pricing model should be lower than books. Because it can help us to earn more profit. E-book has lower cost than books, and low sell price will help us to attract more consumers. d. E-book format xix. Proprietary format xx. Platform agnostic format E-book format should be the proprietary format. I think that we must own the proprietary to protect our rights. e. Other feature(s) xxi. Size xxii. Can wirelessly download content xxiii. Able to pass
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