713 Words Oct 8th, 2015 3 Pages
Module 2: Application Case 3 - Barnes & Noble
Module 2 - Disruptive Force - Barnes and Noble
Read the case, Barnes and Noble: Managing the E-Book Revolution (use the link in the syllabus)
Q1. After reading the Barnes & Noble case you will be familiar with many of the factors involved in the e-book market. Your task is to design an e-book reader that will be a success in a market of your choice and will disrupt a market leader or leading technology. Chose the features that will make it successful. Be prepared to describe the reasoning behind each of your choices.
a. Market: Identify the market you are designing for
i. General pleasure reading
ii. Legal forms
iii. Textbooks
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Weight (a few ounces to a pound or more)
xi. Other feature (specify)
I think that flexible display, battery life and weight will help it successful. Because flexible display will make students feel comfortable when they read e-books, and the battery life and weight will make them feel convenient. They need not charge frequently, and it is easy to bring it.
b. Digital Rights Management: What DRM capabilities
xii. No DRM
xiii. All content will DRM
xiv. DRM is up to the content publisher
Digital Rights Management is very necessary and important. I think that DRM should up to the content publisher, and just make sure any competitors cannot copy all content.
c. Pricing model:
xv. Agency model
xvi. Publisher Pricing
xvii. Retailer pricing
xviii. Other model (specify)
My choice is IV. Other model. I think that the e-book pricing model should be lower than books. Because it can help us to earn more profit. E-book has lower cost than books, and low sell price will help us to attract more consumers.
d. E-book format
xix. Proprietary format
xx. Platform agnostic format
E-book format should be the proprietary format. I think that we must own the proprietary to protect our rights.
e. Other feature(s)
xxi. Size
xxii. Can wirelessly download content
xxiii. Able to pass…

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