Asos Marketplace : A Unique Platform For Finding The Hottest Brands And Boutiques From Around The World

Exercise 1: What is expected outcome of each of the targeting scenarios? (complete both the Ad Revenue and Financial calculators to fully understand the financial impact of the scenarios)

2020AVE is an online clothing boutique for the laid-back and effortless trendsetters. The store is located in downtown L.A. 2020ave brings the latest trends from local boutiques to consume daily style necessities. This company takes pride in making collections that will inspire a customer’s everyday looks. Their goal is to make sure the customer’s style is always looking their best.

Asos.com is at current a leading online fashion store for men and women, which is based in the UK and attracts an impressive 3.3 million shoppers every month. The site has a whopping 1.8 billion registered users and the group profits are probable to exceed £7 million. The company has achieved significant growth since its inception in 2000 and is surely on the path towards conquering the online fashion retailing market and attaining greater profits in the coming years. As a company progressively grows, it becomes essential for specific changes to take place within the organization. These changes are in relation to the management and organizational

Asics really isn't a popular shoe companies like Nike or Adidas because it's not like those companies. Nike & Adidas is design for fashion & athletics which can be a good & bad thing because some of their stuff they try to make for both fashion & athletics really doesn't have a comfortable feel which is why Asics’s goes directly at runners & athletes than they are for fashion & trends which is why it's not as popular as Nike or Adidas is but their shoes are more reliable & durable than both competitor brands.

May 2012 Best Website for ASOS Marketplace and Retail Award for ASOS Marketplace - Revolution Awards

ASOS (As Seen On Screen) launched as an online retailer in 2000 and is now the UK 's largest online fashion and beauty retailer. The company now has over 35,000 branded and own label products available. ASOS has websites targeting the UK & much of Europe, USA, and Australia and ships to over 190 other countries from its central distribution centre in the UK.

Scenario II try to get more income with risky investment in additional programming fee and more narrow specific audience targeting. This could make TFC more professional and make the advertising information more efficiency.

Argos is recognized and known as one of the largest and leading retailer with its market niche of digital products and services. Unlike any other digital retail stores in UK, the Argos’s strengths remains its product portfolio which consists of over 33,000 products of different brands and categories (i.e. technology, home & garden, baby & nursing, toys, health & beauty, sports and leisure, jewelry and watches, clothing, gifts and many more). In addition, the company remains competitive due to its unique business model and mediums of entertaining its customers which include its e-commerce website, retail stores, telephone as well as Argos TV, as one the most unique selling medium. Such diversified product portfolio as well as

For Asos, the perception of the product is about the quality, the variety, the fashionability and the price of the clothes. As the largest online fashion and beauty retailer, the 3rd most popular website for buying clothes, Asos stands for “As Shown on Stage” and fashionability. Meanwhile, Asos is developing a plan to control products quality as soon as they are made (Asos plc, 2014).

When it comes to fashion pieces, accessories and beauty products, Asos happens to be one of the largest online retailers in the UK. This much-loved retailer specialises in chic clothing, trendy accessories, footwear and beauty accessories for women as well as men who are looking to upgrade their style statement regardless of their age. Have a look at the video of your favourite celebs featuring stylish clothes, accessories, and offerings.

Asos.com, is the UK's largest online fashion and beauty store, attracting over one million visitors a week. The name stands for ‘As Seen On Screen' and it was chosen to show the brand's intention, to supply the public with outfits similar to the styles of celebrities. Asos.com targets 16 to 34 year olds, it offers women's fashion, menswear, accessories, jewelry and beauty products. It provides potential customers browsing its content, with a number of unique features.

This case analyzes the situation of a company called The Fashion Channel (TFC). This is the first cable TV network to solely deliver fashion information and entertainment 24 hours per day, 7 days per week. To this point, the company has achieved great success by avoiding focus on any one particular segment. This has been done to avoid excluding any viewership and to attract the entire general population with their theme “Fashion for Everyone”. With the current strategy of the network, they have developed a history of steady and constant growth above the industry average. At this time, the company is starting to face a higher degree of competition from other network programs at CNN and Lifetime. What makes TFC different is their fashion programming is all day every day, rather than just an hour or two. Due to the competition, Jared Thomas, CEO, has stated that the company needs to develop a brand strategy to secure TFC as the leader in their market.

The overall apparel and retail industry appears to be growing strongly even though a closer looks reveals that there are specific sectors that are doing better than the others. According to a research published by the Harris Poll, retailers seem to have a more positive outlook on the economy especially when it is close to holiday season. “Cautiously optimistic outlook for current and future finances” is a term used in the research (1), as more retailers are willing to describe their financial situation as healthy and they expect increase in total sales to be significant from the last year. According to a recently released Nielsen Global Consumer Confidence Trend Tracker, similar optimism was also reported as retailers in North America continue to remain hopeful that their retail businesses will continue to thrive. (4). The retail industry as a whole has been growing strong as opposed to wholesale. Apparel sales are not only profitable but also very seasonal, allows for seasonal surges and promotional opportunities for more sales during certain seasons and the holiday times. More specific to our company, Abercrombie and Fitch is situated in the apparel industry with brands named Abercrombie and Fitch, Abercrombie Kids and Hollister. The apparel industry has been faced with somewhat of a slump because of the economic downturn. However, according to a very recent report on WWD, the apparel industry is now on an upswing, seeming a financial comeback after

We will use the internet, extranets intranets, and SuiteCommerce platform to provide a communication and computing power that support the strategic use of information system for our Brave online clothing store. We will also have specialized customers databases, and in house internet and intranet databases to provide information to support daily business operations and decision making process. SuiteCommerce platform offered by NetSuite is what we will use to operate our business. Here are the reasons, according to their product description on NetSuite. One of our goals is to design the innovative shopping experience for our brand. SuiteCommerce create an innovative shopping experience by “providing customer acquisition and retention experiences by utilizing a single source of item, inventory, customer and order data to feed your customer-facing systems” that can be presented sophisticatedly on smart phones, tablets, laptops and desktops (Suite Commerce, 2016). To be able to offer great customer experience, SuiteCommerce allow us to actually know our customers, build loyal and deeper relationship with customers while providing personalized and dependable service by being able to see all channels, 360 degree view of every customers along with the ability to capture and improve all customer interaction in single system (Suite Commerce, 2016). Another advantage of using SuiteCommerce is capability to efficiently and rapidly fulfill customer expectancy to purchase, satisfy and

Myntra.com is a one of the leading e-commerce platform for fashion and lifestyle products. It was founded in 2007 by three IIT/IIM graduates. Its headquarters is in Bengaluru, India. It raised an investment of $158.67million in 9 rounds from 8 investors. Its products profile includes more than 500 lifestyle brands such as Nike, Adidas, reebok, jealous 21, U.S. polo, etc. It provides ease and power to the consumer to purchase lifestyle products online. It offers authentic products, ease of payment, 30-day return policy and shipping to most of the cities in India. [1]