Audience Is A Term That Used To Describe A Large Group

Today’s media (news) plays an enormous role in the lives of people in directing a specific perception of the world around them. Most often media conduct's a subconscious effect upon its spectators in which the upshots are deliberately or illdeliberatly towards a particular topic.

-Mass media-any written, printed, visual, electronic, auto-visual media developed to reach mass audience and the public.

The mass media has become a big part of our society and its counterparts. In a time span of 50 years this medium has influenced society to an extent where it has created wonders. This immaculate tool can control almost every action we perform, from speaking to the actions that every human being performs in society. The mass media has brought upon a new era of idea's and changes in the world we live in. As we analysis media in depth we will find many aspects of media which overlap and some of the smallest factors and aspects of media, which create the biggest impact on society.

One of the many leaders that used mass media to expand their campaign was Adolf Hitler, one of the most known leaders during World War II. Moving forward, one of the techniques that Hitler used in Germany was to build cheap stereos/radios so that all citizens could hear his speeches.[7] With regards to this technique, it was found as an effective and easy way to gain people’s attention as well as to persuade them. It was thought that if it is through media, then it must be true; until later that is. Another technique which was used during the war times was propaganda. Propaganda can be represented in various ways through “art, music, theater, films, books, radio, educational materials, and the press.” It is not to say that propaganda was only used for evil-doings. As the Canadians used it to encourage people to join in on the war effort. Hitler had also taken in this technique and written in his book; “Mein Kampf,” that “…propaganda works on the general public from the standpoint of an idea and makes them ripe for the victory of this idea.” [8] Furthermore, since propaganda can be shown through multiple forms, it was and still is a popular choice used to influence people. In addition, the spreading of news and opinions was largely increased through the writing of articles. Most of the anti-Semitic and pro-fascist newspaper publishings were found in Quebec and the reasons being; “Quebec

Mass media is communication that reaches a large audience. This includes television, advertisement, the Internet, newspapers, and so on. Mass media is a significant effect in modern culture in America. It creates ideas and sustained within society not only send ideological messages out to the public but to advertise this ideas which are tend to manipulate our mantalities.

2.Media effects the study of behaviour and interaction through exposure to messages,It emphasizes measuring,explaining and predicting communication effects on knowledge,perceptions,beliefs,attitudes and public opinion,It is strongly influenced by scientific

The audience is society as a whole especially those that think that connection with media can overcome lack of conversation

Do you think that ad trying to sell you Coca Cola really works? No, right? Well maybe it does affect your decisions more than you know. The use of mass media in Nazi Germany significantly affected the opinions, decisions, and overall life of many people. It defined the enemy, kept morales high, and according to Hitler’s ‘Mein Kampf’ could be used as a weapon. Propaganda was a powerful tool especially during Hitler’s reign.

During the early 1900’s audiences were considered to be passive, an audience that merely observed events rather than actively responding to the event in the media. During this time, several theories were developed on the media’s ability to provide information to a group of people that did not think about the information just simply receive the information. Hypodermic Needle Model by Katz &

The analysis also attempts to explain the role of media activities in meeting audience needs. At the same time, this discussion will concentrate on the study of the audience, and try to summarize the universal principles of the relationship between media activities and audience.

The mass media refers to means of communicating with large numbers of people without direct personal contract. The mass media is a major source of information and ideas. Theses can shape people’s attitudes and so some degree directs their behaviour. Mass media in this modern time industrial society is a powerful instrument of social control.

“A lie told once remains a lie but a lie told a thousand times becomes the truth” – Joseph Goebbels, German Reich Minister of Public Enlightenment and Propaganda. This is the exact words of Nazis most famous propagandist in using media as a mass weapon of propaganda and mind control. Could you imagine Germany in 1930s, without Television channel, without the Internet, without every mobile device in your palm, what channel of information will you get? Of course, newspapers, flies, images, celebrities were used as tools for propaganda purposes, designed to provoke a reaction, and ultimately, a form of control over their citizen. Nowadays, with all the advanced of technologies, information can reach everyone in every corner of the Earth, the message is delivered in the subtlest ways, without people’s conscious, has shaped everyone’s decision, or at least shape their behavior toward the decision that the orchestrator want the audience to perceive. With the booming of internet, information sharing seamlessly, we must ask ourselves, the role of media in conveying, shaping the society that we are living in. Let look at few examples of U.S propaganda machine, and later, the particular case of fish sauce in Viet Nam back in October 2016.

Media influence is the force by which ideas are injected into people’s lives shaping the very culture of society. This influence is masqueraded through hidden media message, resulting in a change in its audience which can be positive or negative, abrupt or gradual, short term or long term. Although mass media’s influential effect can reach a wide ranged audience as an agent of socialization the responsibility to contain what it releases has not been of importance. “The media’s socially significant obligations are formally ignored.” (A.S. Zapesotskii, 2011, p 9). Media messages can be exerted through many different outlets such as TV shows, music, movies, commercials, news, magazines, games which are all gravitated to entertain audiences ultimately offering personal gratification that can sometimes blur the lines between reality and

Mass media is a media intended for a large audience. It may take the form of broadcast media, as in the case of television and radio, or print media, like newspapers and magazines. Internet media can also attain mass media status, and many media outlets maintain a web presence to take advantage of the ready availability of Internet in many regions of the world. Some people also refer to it as the “mainstream media,” referencing the fact that it tends to stick to prominent stories which will be of interest to a general audience, sometimes ignoring controversial breaking news. Many people around the world rely on this form of media for news and entertainment, and globally, it is a huge industry.

Mass society theory is an idea that media has strong influence towards people, it plays a role of shaping people’s mind and perception of the social world and it is also to manipulate people’s action with delicate, subtle and effective ways (Baran and Davis 2006, p.43). Mass society theory has first introduced in the nineteenth century when there are disruptive consequences caused by modernization (Baran and Davis 2006, p.52). At that time, mass media considered as a cause of social problems (Baran and Davis 2006, p.52). That was the yellow journalism era for mass newspapers (Baran and Davis 2006, p.52). For instance, newspapers irresponsibly give out information, probably some sensational information which directly