Audi's Daughter Ad Analysis: The Super Bowl

Most commercials that advertise products often throw them in the viewer’s face. Companies believe that their product is the best and people should buy it because of their many different reasons. Commercials normally share important information about the product; maybe how much it costs, the special features that make it so great, and how someone can get their hands on it. This one is different. The Chevrolet commercial “Maddie” creates positive attitudes and emotional connections to promote its product with a down to earth, heart touching story that audiences can relate to.

The commercial has excellent Kairos. As Americans, the Super Bowl is the closest thing to a cultural event that we can claim. A Budweiser commercial during the Super Bowl is already going to have extreme effectiveness. Beer and football is already a perfect mixture, but they add puppies which basically demonstrates all three of the things American’s love the most. Budweiser knows exactly what they are doing while targeting the Super Bowl audience. Not only are

The Hyundai commercial is a more effective commercial, due to the addition of Kevin Hart, and having a piece of technology that can easily track down where the car is. The Subaru commercial was effective, but was not on par with the Hyundai commercial because it lacks information on what the car offers and a celebrity. Coming down to a face off, I would choose the Hyundai commercial as the commercial that would most urge the viewers into buying their product because it has a celebrity to endorse their product, also they show off the technology the car is equip

The Superbowl is the perfect time for businesses to advertise their product. There are over 100 million people who watch the Superbowl yearly which means most of those 100 million will watch their commercial. Because of all the businesses out there along with movie producers that want their movie to be put in the big event, it is quite hard to get a commercial on the Superbowl. It costs businesses quite a bit of money to do so and that is why it's almost a war between companies. Superbowl commercials have become a tradition of the Superbowl every year because fans like watching the commercials, and the businesses like getting money out of them.

An advertisement is a paid notice that tells people about a product or service(Advertisement). One of the biggest platforms on TV for an advertisement is the Super Bowl. It is by far the most watched TV event every year. A platform this big cost a lot of money. Super Bowl XLVII and Super Bowl XLVIII cost on average $4 million for only thirty seconds of airtime(Schwartz). Toyota used this platform to introduce the all new Prius 4 during Super Bowl 50 when they aired their commercial, The Longest Chase. This ninety second commercial cost Toyota a bunch of money but, the company believed that it was worth the price. This advertisement shows that the Hybrid group, like the Prius, are the way to go now. And the car’s power and performance are enough to turn any drive into an event worth sharing with the entire world. This Toyota commercial uses reasoning (logos) and emotion (pathos) to show why everyone should own the all new Prius 4.

The commercial was very funny, featuring one of the most recognized movie villains of all time, Darth Vader. It was a 2012 superbowl commercial selling Volkswagen Passat which the creators hope to associate the car with Vader’s popularity. In the ad, all except the car response to Vader’s force which means that the vehicle is user friendly and can be trusted in times of need that surprises even the owner of what really the car is capable of.

A true best friend is one who can always be counted on through life’s many ups and downs. We will always have our mom, dad, sisters, and brothers, but a best friend is one who chooses to stick with us through thick and thin. It’s a bond that we create that has to be taken care of with love and effort. In Budweiser’s 2015 super bowl commercial, a memorable is used to implicitly sell companionship to promote their brand and company image.

If you have ever heard of KIA the car brand, they really nailed it this Super Bowl with a very enjoyable, persuading ad. The company used humor and celebrity appeal

The target market is likely individuals who are old enough to have a family. You can extrapolate this from the commercial because such individuals would identify with the content in the commercial.

His son shows up and hands him the keys to his Audi R8, helping to stir up newfound energy and lift the spirits of the retired astronaut as he speeds away in the Audi R8. I believe that this commercial is aimed towards those who have a family and have seen them grow up as it caters to the adult demographics of those who are soon to be retiring or have a family right now. I found this ad emotionally pleasing and it made me want to go out and buy an Audi

For my critiques, I watched several commercials, but I stayed with the Lincoln luxury car. In the Lincoln commercial, it stars Matthew McConaughey, it shows his laid back demeanor as he is driving the Lincoln. The commercials are about Lincoln luxury car, the MKC and Navigator. I like the commercials because he just driving and talking just like a regular guy. In the ad, you don’t hear Matthew selling the car because the car is selling it self. And in one Lincoln commercial it shows him getting ready and driving off in an MKX, he is going to a party and during the whole time there is no talking, just showing him driving the MKC. Another Lincoln commercial, is when he is driving on a long stretch of road, he is quoted saying, and “I’ve been

I think this advertisement was successful in many different ways. The song that was sung by Dinah Shore was fun and upbeat. She was smiling the whole time and looked like she was having a good time. The three different cars in this advertisement showed that there was a family car for every family, a wealthy family, a family that may not have a lot of money, and a family that travels or needs cargo space. This was a good tactic because it showed that there was a car for every family type.

Parenting magazine “Motherhood: It’s HOT” – When looking at this ad it makes me sick that a company would even advertise something so stupid. The message to me behind this ad is that women are hot after having babies. The problem with this message is that there are woman like that out there. Unfortunately though to me this shows young woman that being a “hot mom” is cool and something to look forward to.

This advertisement for Volvo was also featured in the September 2006 issue of Car and Driver. This image varies significantly from the Jaguar ad. It depicts a woman driving a car with two male passengers. However, despite the more modern view of women, this ad has undertones which reveal much about the differences in the way men and women think. For years, Volvo has been has set the bar for automotive safety. In general this tends to appeal more to female audiences. For most men safety is rather low on their list of considerations when purchasing a vehicle. Quite the opposite is true for women; safety is of top concern. This ad initially looks progressive and PC, but when one considers brand history and who the ad actually targets, it becomes evident that Volvo recognizes that women are more safety oriented than men, and as such are a more appropriate market for their vehicles. This violates the foremost assumption of PC—that men and women viewed in the same way.

The obsession people have with driving fancy cars with enhanced technology is a factor that advertisers regularly exploit. When you watch Audi- the Comeback, an ad by the Razorship Advertising Agency, you will notice the high skills used to match the idea and the purpose. A devastated dinosaur narrates its ordeals slowly and sympathetically. A camera had captured it terrorizing people, it was fierce, and everyone was scared. But now it's the laughing stock of the social media. It can't even go out; it only wants to sleep. The background shows different settings which could help Rex relax, but nothing can cheer it up. Then, alas! There it was an Audi piloted driving car. The commercial concludes with Rex sitting behind the wheels and speeding off, and Audi brand's iconic four rings appear. Audi- The Comeback, uses an animated 3D dinosaur, multiple backgrounds settings with good sound effects, and a customer obsession approach to appeal people how being behind the wheels of an Audi piloted automobile can bring irreplaceable feelings.