Ayala Land Competitors

What are the potential positive or negative trends that can affect that industry over the next 1-5 years?

We are aware that with increasing migration to urban centers by both professionals seeking work, as well as those in low-skill, no-skill industries, there are increasing challenges for these various stakeholders and decision makers in the area of providing adequate housing, infrastructure, and services that reach the poor and lower-middle class residents, while also providing infrastructure that serves investors well and will attract their more highly paid professional staff to areas where they would like to develop

The Property Council, within its members, accounts for the nations, major investors, property owners and developers as well as the industry’s professional service and trade providers. This suggests the information is consumed and accessed by a broad range of groups and not only companies who are investing into the market for the purpose of running their businesses. The information is factual only, attracting the use of professionals in the property industry which ensures it is a credible source.

CapitaLand has been an influential key player within the real estate industry with a diversified portfolio from homes to mixed apartment leveraging on its expertise in industry knowledge and financing capabilities. In recent years, opportunities within the Asia Pacific region, particularly Singapore, has grown impressively due to motivational factors such as increased travel with cheaper options made available from budget airlines and global events Formula One Night Race and Youth Olympic Games (CapitaLand, 2014).

2Chair Professor, Dept. of Building and Real Estate, The Hong Kong Polytechnic Univ., Hong Kong. Email: bsqpshen@polyu.edu.hk

They excel in their advertising as they advertise their services on social media and local newspapers as well as through flyers and posters. These real estates are also on large online sites; The Domain and realestate.com which are one of Australia’s leading multi-platform property industry destination. Furthermore, these big real estates have outstanding technological skills and are very up to date with the newest technological advancements which contribute to the expansion of their business to a wider audience. Additionally, these real estates are franchises which allow them to gain a wider audience because these franchises already have a set of loyal customers which can act as advertisers to expand the business. Due to the fact that these big franchises value advertising, a large portion of their income is used for advertising and royalty. Consequently, these franchises will have to increase how much they charge customers. The higher property management fee may deter customers from using their services and go to a non franchise real estate for a cheaper property management fee. A possible weakness to these big real estates is due to the fact that they’re a franchise. This restricts them from being creative and unique because they must comply to franchise

While expanding and opening new lounges and stores in the upscale urban areas, the real estate can be a problem.

In chapter three, the case study is about the property market of residential housing in area Bandar Sri Permaisuri and Bandar TunRazak. Which both of this location has different type of residential house such landed and strata. The case study is the key point of the research due to the this research emphasis on the particular selected case study to determine which investment can give the best investment either in landed or strata property with different location.

There is no lack of affluence, of people who are ready to shell out their wealth for a Hailey Road or an Aurangzeb Road address. The more limited the supply, the more is the demand, from an economic point of view but nevertheless a modern day reality. Luxury properties are being launched northward of Rs10 crore. For instance, villas in Marbella, Emmar MGF’s upcoming project in Gurgaon, will be priced around Rs9 to 12 crore. Similarly, Supertech’s Supernova in sector 94, Noida will have 100 residences from Armani/Casa sized between 3,000 square feet and 5,000 square feet which will be priced around Rs10 crore to Rs25 crore. There are more: DLF’s Capital Green near Moti Nagar, Godrej Properties’ 5-acre upcoming luxury group housing project at Okhla, Parsavnath’s retail-cum-office complex, The Parsavnath 27 on Kasturba Gandhi Marg and DLF’s King’s Court and Queen’s Court in Greater Kailash – II priced at Rs20-35

This section will address who are the investors, what types of property they are buying and where; their motivations and it will conclude by looking towards the future.

Now the real estate market is showing positive results. The demand of the properties in the leading cities like Islamabad, Lahore and Karachi is also increased along with some increase in the prices.

The Hong Kong real estate sector has ten listed major property companies that basically form the market. Graphical analyses can be found in the appendix. The 3 largest companies, based on market capitalisation, are Sun Hung Kai Properties, Cheung Kong (Holdings) and Henderson Land Development. Due to a consolidation in the property sector these key players increased their share of new residential sales from 30% to 50%.

In the city Lagos, Nigeria, there is currently a tourism boom about to be unleashed, resulting from the development efforts and economic growth that promises many opportunities to investors. The effect of it is a rapidly expanding real estate property sector offering unlimited opportunities to reap bountiful harvests from.

Market share in the real estate business in Singapore is mainly capitalized by few big players such as City Development Limited, CapitaLand and Keppel Land. If any multi-national real estate company approaches to invest here, they will be restricted to a marginal shareholding in the new companies. A new entrant will be therefore a private Singaporean company, and as such the barriers to entry is high in the real estate business.

In line with the stable economic environment, improved labour market conditions and rising inflationary fears, the property market continued on a growth trend that only moderated towards the end of the year. In 2011, the Malaysian property market recorded an all time high 430,403 transactions valued at RM137.83 billion which were 14.3% and 28.3% higher respectively compared to 2010. In tandem with the vibrant property market, the Group’s projects throughout the country continued to enjoy healthy take up rates, which enabled it to achieve RM1.35 billion in sales. Riding on this positive sentiment, the Group continued to enhance its value proposition to prospective buyers by offering a wide range of products incorporating contemporary designs and innovative features in our well located developments. The positive results of our efforts are reflected in the financial performance of the Group.