BOFFI (A): MANAGING INTERNATIONAL IN LUXURY GOODS Essay

The company we chose to do our project on is Old Navy. Old Navy's mission is to be the Provider, Partner, and Employer of Choice. Their values, which were decided upon by 600 leaders of the Company, are:

I chose this program as my research because it is related to my major, and I can use this knowledge to further my mastery of environmental engineering. Nowadays, many people have a responsibility to take care of the Mother Earth, and “green” activities must take action from now onwards because actions speak louder than words.

For this particular project, you will be reporting to the executive officers in the organization (CFO, CTO, CIO, and CEO). Your task will be to evaluate the trade policies and economic variables that have a verifiable impact on the company’s global operations. It is important that you evaluate tactical and strategic components of the organization and make appropriate economic

Course Description This course focuses on the causes of, impacts of, and solutions to environmental issues. Students identify global environmental issues as well as develop and critique environmental action plans. Topics include ecosystems, energy, populations, resources, pollution, and sustainability. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents: • • University policies: You must be logged into the

Pearce, J. A. & Robinson, R. B. (2013). Strategic Management: Planning for Domestic and Global Competition (13th ed). New York, NY: McGraw Hill.

Corvaalan, C., Briggs, D and Kjellstrom (1996) Development of environmental health Indicators: In Briggs,D., Corvalan, C., Nurminen, M, eds. Linkages Methods for Environmental and Analysis. Geneva, World Health Organisation: 1996; 19-54

You have a choice to use either an existing company or a fictitious company. In either case, the Project is to complete a written plan that will suggest a practical Strategic Direction for the company.

and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of

Peng M.W., Pleggenkuhle-Miles E-G. “Current Debates in Global Strategy” International Journal of Management Reviews, 51-69

Which is cost difference determines the patterns of international trade. Absolute advantage is trade benefits when each country is at least cost producer of one of the goods being traded. In the 1800s, David Ricardo developed the theory of comparative advantage to measure gains from trades. This theory is based on comparative advantage and it states each nation should specialize in production of those goods for which its relatively more efficient with a lower opportunity cost.

Executive Summary.……………………………………………………………….2 Problem Statement ………………………………………………………………...2 Situational Description and Strategic Analyses …………………………………...3 Strategic Analysis Overview & History.……………………………………………..3 External Environment.……………………………………………6 Internal Environment.…………………………………………….6 Intellectual Assets.……………………………………………......9 Strategic Formulation Business Level

Hitt, M., Ireland, R., Hoskisson, R. (2013) Strategic Management: Competitiveness & Globalisation, 10th edition, Cengage Learning

INTERNATIONAL MANAGEMENT: CULTURE, STRATEGY, AND BEHAVIOR, EIGHTH EDITION Published by McGraw-Hill, a business unit of The McGraw-Hill Companies, Inc., 1221 Avenue of the Americas, New York, NY 10020. Copyright © 2012 by The McGraw-Hill Companies, Inc. All rights reserved. Previous editions © 2009, 2006, and 2003. No part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written consent of The McGraw-Hill Companies, Inc., including, but not limited

The purpose of the report is to make an International business plan. The type of business discussed through out the report is a medium scale business. The products include mainly electrical Equipments.

3. Thomas L. Wheelen & J. David Hunger. 2012. Strategic Management and Business Policy Toward Global Sustainability. Thirteenth edition. Pearson Education