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BUS 475 Week 3 Business Model And Strat

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Business Model and Strategic Plan Part II: SWOTT Analysis Paper
BUS/475 – Integrated Business Topics
Daniel Magnole
October 14, 2014

Business Model and Strategic Plan Part II: SWOTT Analysis Paper
Introduction
Prior to enhancing a product within a large corporation, the company must have a strategic plan in place to ensure that the change runs smoothly. The strategy plan will focus on the company’s strengths, weaknesses’, opportunities, threats, and trends in terms of the new product, by developing and performing a SWOTT analysis. “A SWOTT analysis is an acronym for the internal Strengths and Weaknesses of a firm, and the environmental Opportunities and Threats facing that firm. SWOTT analysis is a technique through …show more content…

In terms of legal and regulatory, the EPA has high standards in regards to qualifications for hybrid engines which means this division of Mazda will have to ensure high quality and results.
Supply Chain This new division has created a new engine that is more environmentally sound and economical than any other car manufacturer at this time. Because Mazda not only wants to ensure low prices on their vehicles, this new engine’s production line will be very effective and efficient. Mazda understands that the supply chain of this engine has to have very little to no flaws if a profit will be made. Mazda will look to local companies and manufacturers for the parts to create to engine to ensure lowest cost possible to build the engine. Because Mazda has a production center, adding to the center for this engine type was not too costly. Mazda was able to use current employees to move into the production line and leadership team for this new division.
Major Issues and Opportunities A major issue or opportunity would be the ability to maintain excellence and a competitive edge against other companies with hybrid engines. The hybrid model can be costly so Mazda will need to continue to look for ways to keep production costs low so the vehicle purchase price is affordable. The first research question is ‘How can Mazda maintain an affordable selling price with a hybrid engine?’ The best way to understand how this can be done is to evaluate the purchasing of the parts

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