Barilla Jitd

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Executive Summary: In 1998 Giorgio Maggiali director of Logistics was planning to implement JITD program at Barilla one of the most popular pasta brand in Italy and Europe with annual sales of 19.94 Billion UD.
JITD distribution ideas was developed to meet and exceed the demand supply of Brailla brand fresh and dry products by streamlining a forecast based supply management system. Barilla’s total product range comprises of 75% dry and 25 % for fresh products having 21 days and 12-18 months of shelf lives respectively.
Barilla’s has two main distribution centres CDC, northern distribution in Pedignano and Southern Distribution in outskirts of Naples. Fresh products moved quickly through distribution centre and only three days’ …show more content…

• Utilization of sales force to provide convenience customer and end user
• A prototype should be developed to test and fine tune this process
• Capitalize market strength and build relationship with chain stores.

Definition: A can-do attitude is required along with convincing tangible benchmarks.


• Internal atmosphere should be change to support this initiative.
• A top down approach
• Protect the interest of sales force.
• A lucrative program to adapt.

Monitor & Control

• Float the program information along all the potential buyers with convincing tangible results. This should not take more than a month.
• An implementation of prototype would allow Barilla supply chian to fine tune their process based on different product SKUs. Tentative time frame would be 3-6 months.
• An easy adaptable system should be developed and offer to customer (distributors) to implement within next 3

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