Beauty Essay : A Poisonous Beauty

Decent Essays
A Poisonous Beauty
In the New York Times article, Anywhere the Eye Can See, It’s Likely to See an Ad, Louise Story stated, “Yankelovich, a market research firm, estimates that a person living in a city 30 years ago saw up to 2,000 ad messages a day, compared with up to 5,000 today.” These are the ads we see every day. We have grown so numb to the content we are exposed to that we ignore the impact of the themes presented and even laugh at them if they are shown during the super bowl. However, a study lead by Gary B. Wilcox, a professor at the University of Texas and author, shows, “alcohol advertising media expenditures for all alcohol beverages have increased almost 400% since 1971.” So what? It is just another ad seen on TV. This is what many people has thought for years and there have been very negative repercussions.
If you were to sit down and think about the advertisements you have seen for alcohol, what would come to mind? You might think of a Corona ad showing good times and beautiful women, or a revealing shot of a woman’s torso holding a bottle of Bacardi rum. The images that we have associated with alcohol have been oversexualized for years. This is not the only way we have given alcohol its own artificially crafted aura of temptation. A study by M. Lynne Cooper, a researcher from the University of New York, conducted a study that show that alcohol helps regulate both negative and positive emotions. The National Institute of Health also says that, “Many research
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