Beauty Retail Concept Of Beauty

They have provided consumers with mass salon products and services by capitalizing on beauty trends and marketing strategy. ULTA provides beauty products from various brands and manufacturers at various price points.

Mary Kay, Inc. was founded in 1963 by Mary Kay Ash as Beauty by Mary Kay. Mary Kay is a direct sale type of company, with “independent beauty consultants” that sell and market Mary Kay products (2012 Corporate Fact Sheet). Mary Kay Ash operated with the mindset of “God First, Family Second, and Career Third,” and always adhered to the golden rule, do to others as you’d want them to do to you (Kerin, Et. Al). Mary Kay, Inc. first entered the global market in 1971 with its expansion into Australia. Today, Mary Kay is represented in over 35 global markets (2012 Corporate Fact Sheet). Mary Kay is challenged to ensure brand consistency across the world, despite differences in cultures from market to market. As such, Mary Kay would be considered a transnational firm. They tie the similarities between each market together while celebrating the differences in each market. This strategy allows them to offer Mary Kay’s core product lines globally where they’re most desired. In China, one of their most successful markets, Mary Kay applied their existing corporate message of women empowerment to attract Chinese women that otherwise wouldn’t be able to start their own business. Where China differs from the United States market is in product need. Chinese women don’t typically wear a lot of makeup, so

Dominique Mandonnaud founded Sephora in France in 1969. Sephora was originally called Shop 8, but Dominique Mandonnaud re-named Shop 8. In 1993 Mandonnaud merged the Biblical name, Zipporah (Moses' wife), with the ancient Greek word "Sephos" which means pretty. Sephora stores specialize in selling cosmetic and beauty care products. Sephora was founded in 1969. That one store later expanded to

Vision-Brand is well-known and easily recognizable with its unique style, a mixture of early punk-pop-rock period of the 1970s, grunge and Gothic culture. The clothes are of typical large items of metal, leather and wood, and also many vintažni shades. The color range is predominantly black, Brown, gray, in all its shades, beige and white. Their style rather anti-style clothes, they look tacky and faded, but that's what makes the brand so attractive to a certain group targeting.

Estée Lauder has an extremely large presence as the global leader in prestige beauty with products being sold in more than 150 countries. This global success is attributed to their focus on cultural relevance, making sure that their products, signage, marketing etc. appeals to consumers in each local market.

I consider Sephora as a platform. They have become more than a product now because they have hundreds of brands and thousands of different products, the variety is considerably large. Other reason is, their affectivity on social media and also their websites; the beauty talk policy in their website has become a platform that brings people together and it is really like a huge forum.

With the beauty industry booming, consumers are bombarded with countless products on the market, leaving them with the question: “Which ones are worth buying?” To help you navigate the beauty product market, the salon professionals at Pharaoh’s Hairum Salon & Spa in New York break down why salon quality products beat out drugstore products every time:

Sephora start operation in 1969. Today, the largest prestige beauty special retailer in the world. Sephora generate 2 billion revenue from U.S, Canada and Sephora.com website. The reputable selling products cosmetics, fragrance, hair and skin care products.

Makeup Art Cosmetics (MAC) was founded in 1985 in Toronto by Frank Toskan and the late Frank Angelo. The business plan concentrated on targeting young, fashionable females by creating cosmetic products which contain unique textures and colours. Using this strategy, the company targeted the ¡°hip¡± celebrities and other cosmetic influencers to gain recognition and market share in the younger consumer market. Since its inception, the company has grown to become a multi-national organization operating in over 180 locations worldwide. In the late 1990¡¯s, MAC was purchased by Estee Lauder, which has led to the alteration of the company¡¯s governance; the culture of the firm changed from that of an entrepreneurial-style with limited rules into

Sephora’s current target market are women who value quality products and associate with luxury brand names. Sephora also includes products for males such as fragrance, skincare, shaving, and other products. They are well known as a beauty store for females but do not have a reputation for selling men’s products.

We decided that these shops will be best after looking at their performance and how fast products were sold in the shop and we also looked at how popular lipstick were with the customers. . This is because for an exclusive product like Eva last lipstick it has to be sold in big shops to get the customer’s attention and also for its exclusiveness. The product will be sold on line because again after doing research we found out that most people spend their time on the internet and most woman do their shopping online because they are always busy.

Ulta Beauty is a chain beauty store with over 19,000 employees and 974 locations all across America. Ulta carries 20,000 products and 460 brands that consist of, cosmetic, skincare, haircare, and fragrance products for men and women.  Majority of their inventory and sales come from cosmetic makeup brands. Ulta carries higher end makeup brands and well as lower end drug store brands. Their main target market and customers are women of all ages who use any type of beauty product. Their wide range of products can reach to all types of customers and they offer something that majority of people use. In 2013 Mary Dillon former chief of US cellular and chief executive of Mcdonald's became the new CEO. Since then Ulta sales have increased largely. At the end of 2015

A retail store. Promoter of youthful beauty. Often the place that girls as young as the age of 10 go to looking for a solution to cover their insecurities and impurities. Alternatively, for some girls, it is a gateway to heaven where all things cosmetics intertwine into one place: Sephora. Sephora, founded in France by Dominique Mandonnaud, is owned by Moet Hennessy Louis Vuitton, two well known fashion designers. With the owners of Sephora already having a reputation in the high end fashion industry, it is no surprise they had to create Sephora with an image of elegance, beauty, and creativity through its store design and careful selection of products and brands. The way the owners and advertising management for Sephora contributes these decisions into their company reveals how contemporary American culture focuses on aesthetics and promoting the idea of perfection and flawlessness.

Sigma is one of the most popular brands of makeup brushes. Sigma Beauty was founded in 2009, and quickly grew into a well-known international online beauty store. In December of 2012, Sigma Beauty opened its first brick and mortar store at the largest mall in the United States - the Mall of America, in Minnesota. With authorized retailers in 225+ countries, Sigma Beauty is today a global company with a marked presence in all continents.

Elizabeth Arden has rights to sell celebrity fragrances and also operates Red Door Spa (Elizabeth Arden Inc., 2015) Miss Elizabeth Arden was the first to introduce eye make up to women in America and her company was the first to develop travel-size beauty products (Elizabeth Arden Skin Care, Make Up, & Perfume, 2016). According to 2015 annual report, Elizabeth Arden applies marketing as their primary competitive strategy. Elizabeth Arden advertises their product on television, magazines, mobile and digital applications and social network (Elizabeth Arden Inc., 2015).