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Beauty Retail Concept Of Beauty

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Sephora is a beauty-retail concept founded in France by Dominique Mandonnaud in 1970 but is not limited to France. They continue to be a powerful presence in the beauty industry around the world.
“Sephora is often regarded as a beauty trailblazer, thanks to its unparalleled assortment of prestige products, unbiased service from experts, interactive shopping environment, and innovation (Sephora Inc).” Sephora.com was launched in the U.S. in 1999 and continues to be the foremost beauty site on the internet. The internet is also Sephora’s number one “store” in North America based on sale levels.

ULTA Beauty is the largest beauty retailer in the United States. “Since opening its first store 25 years ago, ULTA Beauty has grown to become the
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When looking at both companies’ websites you can quickly gather that they are in fact, targeting the same audience. The sites contain very similar features. Sephora.com uses the sophisticated standard of black and white with minimum graphics and a classic font. What really sets the Sephora site apart is the use of red font, popping up sporadically on the page. The classic trio of black, white and red along with the classic font gives Sephora a glamorous, retro Hollywood impression.

Ulta.com also utilizes the black and white motif but instead of red accents, a light orange embellishes select text for emphasis. The font is considerably more fun; adding to an overall youthful appearance. There are more graphics and attention grabbing headliners on Ulta.com. The addition of graphics and headliners does not make the Ulta page seem more cluttered but is something a regular Sephora customer would not expect to see on Sephora.com

In another similarity, both sites current ads feature a playful, flirty, spring like pink that catches the eye immediately against the black and white backgrounds. Each site offers richness as the products aren’t just listed statically but described very well. There are multiple links along the site that instruct customers on how to utilize products correctly. Guides are available that are tailored to the customers unique appearance after completing a brief questionnaire. Both sites offer a chat feature that allows the consumer to interact
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