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Before Starting At Evereve, I Thought It Was Overall A

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Before starting at Evereve, I thought it was overall a great company. I loved the concept of the store, it being a one-stop shop for moms where they can find trendy, comfortable clothing. Not only does the mission sound great to me, the home office is in Minnesota, where I am from. I have known about this company for years but I never knew how it got started. After reading the story about the owners and how it got started, it made me believe that I could do the same. Evereve was started around 15 years ago after the owner and co-CEO, Megan Tamte, had a bad experience shopping at a department store after having a baby. She had a hard time finding clothes that she could fit into, no one would offer help, she could not navigate in the aisles …show more content…

One of the main processes Evereve created is H.E.A.R.T. This stands for hello, establish trust, assess, real styling, and thank. This is the process the stylist should go through from the moment a customer walks through the door. When a customer walks through the door, we must greet them within minute. We finish the task we are doing, if we are doing one, and then say hello. After a minute or so, we go up to them and ask them about their day, if they have been in our store before, if they are from out of town, why are they here, etc. This establishes trust with the customer. After we let the customer walk around the store and grab a few items, we look at what they are grabbing to try on and we comb the floor to find other items they may like. This is called real styling. After we have a “fashion show”, if they buy something or not, we always thank them and tell them we cannot wait to see them in the future. This process is must different than most other retailers. Shopping at Evereve becomes a great experience and somewhere they will prefer to shop at from now on. Based off of everything I have learned, I think this company has a great long-term potential. They have a great marketing team that runs the displays store-wide, a great pair of CEOs, and the mission behind the company is one no one can compete with. Based off my experience with the store I worked at specifically, I am not sure if this one

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