Benefits of Video Marketing on YouTube for Local Brick and Mortar Business written by: RSDwriter We all know that effective marketing ensures the success of every business, big or small. By getting the word out there and by attracting more customers, a business thrives and survives. Consequently, marketing needs to be smart. Being smart with marketing involves strategies that are geared toward a well-defined audience or target market while focusing on benefits dictated by the audience’s interests, needs, and desires. These strategies needed to be delivered in the right place, at the right time – when the audience is attentive and open to the message being conveyed.
Marketing for Business: An Ever-Changing Playing Field with Technology
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More so, it is a less-expensive and time-saving alternative than traditional marketing which makes it a viable option for local and small businesses. This proves to be beneficial especially that in today’s tight economy, marketing budgets are sometimes cut due to cash flow concerns. In 2013, a survey by Gartner, Inc. (US-based Information Technology research and advisory firm) showed that 28% of marketers have reduced advertising budgets to shift to digital marketing. They do so to stretch their funds further for higher ROI. Also, statistics by Gartner revealed that marketers allocated 12.5% of their funds for digital marketing budget.
On another note, it seems like technology has progressed at a phenomenal pace in the last two decades than any other time in history. And as long as there is technology, digital marketing will continue to evolve, giving new and small businesses the chance to build their companies from the ground up. With this, digital marketing through social media, banner ads, websites, and YouTube videos has become an increasingly popular initiative. This enables target audiences to see more content; become more familiar with the company’s brand, product, or services; and by process, build trust. Indeed, social media plays a critical role in online marketing. Routine updates and posts on Facebook, Twitter, Instagram or Pinterest can form part of
The use of social media marketing has become a standard way in which organizations advertise their products or services. Social media marketing allows consumers to have immediate access to other consumers reviews or to post a review about a product or service. There is engagement between the company and the consumer (Evans, Dave 2010). Social Media emerged in the late 1980’s when websites such as Prodigy, Compuserve and America Online. Prodigy was first of it’s kind and was known as a ”consumer online service”. Half of the page is devoted to advertising. Facebook, Twitter, Myspace, Hi5, Bebo and Orkut are all social media platforms that are utilized as platforms today.
One of the key roles of social media from a marketing perspective is the development of a client based platform. It is becoming an increasingly important part of any business’s marketing. Businesses can utilize existing online platforms to build networks of current and potential clients. By being active online allows businesses to connect with their customers in innovative ways to become a trusted source of information and convey the passion they have for their industry.
Social media is not new. Facebook has been around since 2004, YouTube since 2005, and Twitter in 2006. What is new is how social media sites like Facebook, YouTube and Twitter are affecting the way businesses market their products and services. Never before in our history have consumers been able to communicate so effortlessly with each other and with the businesses they frequent. Never before have businesses been able to interact and react to customer feedback so quickly and efficiently. However, just because businesses have the ability to use social media for their marketing and advertising efforts, does not necessarily mean they should. This paper intends to
Another reason Obama’s YouTube ads were highly successful is because it demonstrated to the people the power they held, increasing individual and collective agency. The Youtube ads made the public feel empowered since they were more personal and created opportunities for individual involvement. For instance, Obama’s most famous ad released on YouTube called “The Choice” opens with the line “Over the next four months you have a choice to make.” . Through this specific ad, Obama is calling each individual to make “ a choice” and releasing it through YouTube makes all the more personal. The person sitting behind a computer screen is not watching this ad as they wait for their favorite tv show to start but rather chose to click on a link and watch it for themselves. Watching a YouTube ad requires interest and action while watching
In today’s business world, social media is being discussed on a daily basis. This phenomenon has taken over the marketing and advertising industries and has changed the way they handle their efforts to attract customers. There is a big misunderstanding that social media are only popular networking sites such as Facebook and Twitter, but as defined by the Merriam-Webster dictionary, social media are “forms of electronic communication (as Web sites for social networking and micro blogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos).” The rise of these online communities has given companies an opportunity to engage in conversations with their customers. This in
Internet marketing volumes have increased year by year and the sales capacity of digital marketing in Estonia has reached the second position. Although internet marketing grows rapidly much thanks to the advantages over traditional media channels, internet marketing is still a quite vague area. Business owners don’t exactly know the tools and opportunities of internet marketing nor do they understand its potential and advantages. Actually, it’s a big mistake not to use internet marketing nowadays!
“Stop thinking of ‘video marketing’ as this separate entity that is optional for your business. Video is an effective form of communication that needs to be integrated into each and every aspect of your existing marketing efforts.” -James Wedmore,
Internet marketing is a channel that expands business-to-consumer interactions and allows firms to target special interest consumers. In this method, internet marketing can reach a target audience with websites, search ads, display ads, and email (Kotler & Keller, 2016). Designed properly, easy to use websites can attract consumers, share information, allow purchases, and encourage repeat visits (Kotler & Keller, 2016). Search ads, whether paid search or pay-per-click ads, and display or banner ads are enablers to gain consumer interest where consumers can click to be directly linked to websites or products (Kotler & Keller, 2016). Similarly, email marketing is an inexpensive method to target consumers. One advantage of online marketing is that firms can tailor the message to engage consumers with special interest (Kotler & Keller, 2016). However, consumers can ignore search ads or display banners, which is a disadvantage to the online format.
Curata’s study found that 75% of content marketers are set to increase their content marketing budgets. The content marketing software market is further expected to grow to over $32.3 billion by 2018.
Based off of DMA Factbook, data several direct marketing channels telemarketing, online advertisements, and direct mail scored well in the somewhat positive to extremely positive consumer category. Compared to Facebook advertisements, television commercials and sponsored LinkedIn posts that ranked as extremely negative to somewhat negative. This data shows that consumers enjoy the direct marketing experience more that what they are receiving online or on television.
YouTube has one of an essential platform for any kind of business to increase at faster rates over the internet. YouTube forecasted more than 500 of hours of video content being uploaded every minute and watched by 6 billion people worldwide. Small business owners should consider YouTube as one of the features of their marketing strategy. Video advertising and a video tutorial can have a big impact on small business. After all, most of the potential customers preferred to watch company’s product and service than reading newsletters. YouTube tool is the best way to improve reliability and appearance of your small business. Additionally, the video also provides a solution to customer’s problem.
Advertising and marketing costs can be reduced by using search engines, social media and pay-per-click (such as with Google) to driver consumer
Youtube, a video sharing website has turned the tables for marketing at unimaginable angles. This giant website, with popularity more than any other online sphere has given birth to whole new ways of marketing and reaching your desired audience. For the 21st century marketer, this brings in good news as well as bad news.
The advent and prosperity of the Internet has provided many marketers with a platform to spread brand awareness. E-Marketing is defined by Chaffney as “The management and execution of marketing using electronic media such as the web, e-,mail, Interactive TV, IPTV and wireless media in conjunction with digital date about customers characteristics and behaviours”(Chaffney, 2006 p. 10) In “2009 brands spent half a billion pounds on internet advertisers, up from £114 million in 2002“(mintel,2010) This growth represents the fast moving nature of the web, and how important it its for firms to reach their target audience throughout it. Characteristics show ways in which companies can engage and serve consumers with the best possible service,
Online advertising enables consumers to take immediate action in response to your message. Your audience is only one click away from the advertiser’s website to