Benefits of Video Marketing on YouTube for Local Brick and Mortar Business written by: RSDwriter We all know that effective marketing ensures the success of every business, big or small. By getting the word out there and by attracting more customers, a business thrives and survives. Consequently, marketing needs to be smart. Being smart with marketing involves strategies that are geared toward a well-defined audience or target market while focusing on benefits dictated by the audience’s interests, needs, and desires. These strategies needed to be delivered in the right place, at the right time – when the audience is attentive and open to the message being conveyed.
Marketing for Business: An Ever-Changing Playing Field with Technology
To…show more content… More so, it is a less-expensive and time-saving alternative than traditional marketing which makes it a viable option for local and small businesses. This proves to be beneficial especially that in today’s tight economy, marketing budgets are sometimes cut due to cash flow concerns. In 2013, a survey by Gartner, Inc. (US-based Information Technology research and advisory firm) showed that 28% of marketers have reduced advertising budgets to shift to digital marketing. They do so to stretch their funds further for higher ROI. Also, statistics by Gartner revealed that marketers allocated 12.5% of their funds for digital marketing budget.
On another note, it seems like technology has progressed at a phenomenal pace in the last two decades than any other time in history. And as long as there is technology, digital marketing will continue to evolve, giving new and small businesses the chance to build their companies from the ground up. With this, digital marketing through social media, banner ads, websites, and YouTube videos has become an increasingly popular initiative. This enables target audiences to see more content; become more familiar with the company’s brand, product, or services; and by process, build trust. Indeed, social media plays a critical role in online marketing. Routine updates and posts on Facebook, Twitter, Instagram or Pinterest can form part of