Beneful's Dream Dog Park Campaign Analysis

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Beneful entered the fifth year of its Dream Dog Park Campaign in June 2015 and in the past five years, Beneful has helped renovate and reconstruct dog parks across America into Dream Dog Parks. By utilizing a multitude of tactics, including crowd-funding, fundraisers, and community leaders across the country; Beneful hopes to bring their Dream Dog Parks to even more locations in the upcoming year.

Winners of the previous four Beneful Dream Dog Park competitions include renovated dog parks in the following locations: Alabaster, Alabama; Johns Creek, Georgia; Lancaster, Pennsylvania; and Prescott, Arizona. This year Beneful will be turning their attention to the Lucas Park Dog Park in St. Louis, Missouri, into a Dream Dog Park. Improvements

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