The popularity of different social media platform like Facebook, MySpace, twitter, LinkedIn, group me etc. has forced many companies to create new policies about social media. With the increasing use of social media policies in both the business and the personal lives, it is very important to set suitable strategies policies of social media. Therefore, I reviewed and critically analysis some of the boundaries on social media policy of a company called Best Buy. Let’s take a look at Bes Buy, which is the biggest multinational consumer electronics corporation in America. Best Buy has made a standard social media policies, which benefits both the customers and their employees. For example they sets their policies focusing for customers …show more content…
I think it is most effective in sending key messages to employees. like, employees are not allowed to talk any negative behavior that may cause/harm company reputation during off the clock or in clock. For example, like “I am bored”, “I am tired working with this company” and so on. The policies are clearly written on Best Buy website that especially employees are authorized to speak on behalf of Best Buy; they must state that the views expressed are their own. Like, hourly employees should not speak on behalf of Best Buy when they are off the clock.So, Luttrell in her book, she mentioned the same way of social media that how to engage, connect, share infromation. Company Social media policies are written very positively and easy to understand. Now days Best Buy store are creating their own social media pages just commit to have a good chat with the customers. So they can join directly to customers about their own experience of the store visits. This way they could keep close relationship with the customers. This type of policy has clear vision, provided trust, care and support the …show more content…
The policy is kind of short but explains in bold letter fonts very openly. I definitely get the policies and how they are maintaining, protecting, customer /employee privacy information. The policies make sense and are straightforward and do not involve any unclear thoughts to understand. Their policies helps us to keep it simple so that everyone can easily grasp the policy. Now I would like to refer to the book written by Regina Luttrell’s, he explained/relate Social Media How to Engage, Share, And Connect, and some of the properties of building a successful working social media policy for employees: · Make sure it’s fluid and that the company is open to adjusting anything at any time. · Try to avoid zero tolerance; while some things are absolutely not acceptable, you don’t want to put a lot of restrictions on your employees. · Make sure your policy is jargon free so that there isn’t any unnecessary language in it. · Make sure your policy is sensible so that your employees can understand
Never discuss or disclose information about the company to others except on a “need to know” or “need to use” basis.
This literature review will be focusing on the interactions of social media and employment. It will discuss the scientific findings of how communications processes in the workplace are affected by social media. In this paper, we will show: (a) There is a negative correlation between organizations that allow their employees social media access and how those employees view their employer; (b) Use of social media in the workplace environment increases employee productivity and performance, and (c) social support can increase the amount workers access social media at work. It will also discuss how social media affects the interactions between workers at organizations, how they feel about their jobs, and how communication processes are affected by social media.
The usage of social networking sites in today’s society has reached new levels due to the recent advancements in technology that are available to worldwide users. Because of the improvements in technology, it is common for many businesses to make adjustments to its policies and procedures to meet the needs of their customers. This strategic planning allows the companies to reach new audiences, a strategy which further enhances the company’s relationship with its customers.
In any organization, it is important to have the written procedures, standard policies, and general rules of behavior to serve as the ground work for a great relationship.
A growing hot topic, and cause for concern is the increasing use of social media in the workplace. The landscape for communication has changed, and the line between personal and professional communications has been blurred. How will your employer manage the risks associated with the use of social media and at the same time, gain the benefits that this media form provides? While many employers were initially concerned that employees would use company time and equipment for socializing with friends, they are quickly learning that many social networks can also be used directly for work purposes.
3. Outline the policies and codes of practice that are adopted by the organisation. How are employees made aware of these policies and codes of practice?
We acknowledge that employees may engage in social media activities. Thus, described below are guidelines to follow as it pertains to our office and social media.
Social media has become an essential channel for corporations to build a two-way relationship with their customers. However, having a social media account cannot solve everything. To make the best use of social media in keeping a positive relationship with their customers, corporations ought to seek and maintain influence among their followers in social media, and participate in communications with them.
The purpose of this literary review is to enlighten my viewers of the importance of the ethical idea of companies crossing the lines of business with your personal life, when involving social media accounts. Most of my research has operated from the ATU library using the find it tool. Furthermost, the researched information use was from peer-reviewed research journal. I will discuss includes social media cons in the work environment, if it is ethical to get fired over a post, and laws that protect both parties. Social media includes an assortment of electronic communications—most commonly networking sites such as Facebook, LinkedIn, Myspace, Pinterest, Instagram, and the likes thereof. Social media also covers all forms of blogs, including Twitter (a micro-blog), wikis, online journals, diaries, personal newsletters, and World of Warfare and YouTube also are included under the umbrella term of social media (Lieber 2011).
To follow best practice, policies must be published as a draft and copies should be provided to existing and new employees. Policies must be made easy during induction course, training sessions and employees meetings. The key terms should be explained in detail and understanding about what is acceptable and non acceptable if the policies are not followed. Policies must be consistent throughout organisation. Any Breach in the policy should be dealt promptly according to the procedures set out in the
Even though the original intention and many conservative business people still see social media as only intended for connecting friends, it has grown to be an important tool in management of both business and customer information as well as a marketing tool. As a result, social media has been one of the best business innovations in transforming the way business is transacted. Regardless of the conservative lot mentioned above, majority of business leaders have taken up social media as a tool in management of employees, marketing and communication.
Social media is capable of connecting a brand with its consumers and discover how they are being perceived, it also has the power to change perceptions and identify the key people within the business network. The unique feature of social media is that it can provide corporations and businesses solutions developed through operating with consumers and stakeholders. Basically, social media serves as a visible connection to one’s corporation and its stakeholders, consumers, suppliers, etc, who each have a defined role within the system to filter and regulate information. As mentioned earlier, the influence of social media is spreading in a proliferative pace that has resulted to an essential transformation in society, technology and business customs.
Social media has become a very popular form of external communication. Customers now expect the products they use, the stores they frequent, and the services they receive to be on some sort of social media whether it is Facebook, Twitter, Pinterest, Snapchat, or the like. While this form of external communication has its advantages (such as ease of communicating with existing and potential customers), it also has its drawbacks. First off, the company cannot control all the comments that come through social media. Negative aspects of the company can leak through before a company has a chance to do damage control. Moreover, with Twitter, a 140 character limit can cause a message to be miscommunicated, possibly hurting a company’s reputation. Walmart not only has a social media presence as a corporation, but it also allows its stores to maintain individual social media accounts. This allows
In the past few years, social media has become a powerful influence as a new marketing tool. It is still relatively new, but it continues to be a part of marketing strategy for various industries. According to the article "Integrating Social Media into the Workplace: A Study of Shifting Technology Use Repertoires." By Walden, Justin, this study demonstrates that social media is used routinely, employees are distracted from tasks and threatens of personal privacy. The learning curve is still pretty high for most companies. Knowledge by professionals is through trial and error as social media marketing evolves more over time. There are many challenges businesses are faced with everyday plus managing the use of social media. It can be overwhelming and frustrating for companies understand this confusing network of navigating social media in the workplace.
The purpose of this report is to show that even though some state that Social Media has fallen short of their expectations, it is actually good for business, given that it enhances the visibility of their brand and helps businesses stay connected to potential customers.