Blizzard Entertainment Strengths

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The main Strength of Blizzard Entertainments games are their worldwide popularity. Over the last decade, Blizzard has had a record number of back-to-back Number One selling Games, and they have also received several consecutive Game of the Year Awards. It is the world leader in MMORPG's. The popularity of their games means that they have a diverse range of extras, such as Action-Figures, Novels, Board games, and, a Bestseller in its category, World of Warcraft Trading Cards. Their most famous game is undoubtedly World of Warcraft (WoW), an MMORPG that has over 11 Million users worldwide. Available in eight languages, the latest instalment, World of Warcraft: Wrath of the Lich King, became the fastest selling PC game of all time when it sold

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