Blue Ocean Strategy Paper

In addition, the company had independent focus groups to help understand their consumers better. They have other brand they are trying to improve like Bethany Mota Collection, Live Love Dream, Tokyo Darling, Brooklyn Calling and Free State.

Since the beginning of time itself, Television has been one the most influential pieces of media that the world has ever encountered. The beginning days of television depicted stereotypical mothers cooking and cleaning their homes for their husbands and children. Yet, as the decades passed, television took a dramatic turn, leaving the days of drama free entertainment as a vast memory. Now a day, however, when one hits the power on button to Bravo, the screen lights expand to ritzy socialites dealing with their everyday lives as “housewives”. Bravo TV’s hit number one reality television show, The Real Housewives of Atlanta, deals with the everyday lives of modern-day housewives. When speaking of these women and their family life, the

Chick-Fil-A needed to find a way to campaign their brand within the small amount of earnings that they owned. This is when the company decided to reach out to The Richards Group. The Richards Group is a branding agency that advised Chick-Fil-A and also came up with the concept to use renegade cows to attract customers in. Unfortunately, the agency had to result in via billboard ads because that is all the

Has it ever occurred to you that there is another world among us? Beneath the deep blue sea is a vast landscape with plants and animals abundant. These animals are constantly forced to adapt to survive, showing just how strong and resilient they are. Three of these, however, stand out from the rest with features that allow them to survive in the harshest conditions.

Like how seasons are the changes on land, they can also be apply to oceans in temperate latitudes. The most productive seas on the planet are the seasonal seas because they border the temperate parts of the world where conditions change throughout the year. The power of the sun is constantly changing; hence there are different seasons even under the seas due to the different in sunlight radiation. In the far north, summers are warm and gentle, while winters are wracked by savage storms. Sable Island, southeast of Nova Scotia in the Atlantic Ocean is home to the world’s largest colony of gray seal, about 100,000 seals come to breed here each year. The climate at this location is heavily influenced by the sea and being located in the path of major frontal storms and cyclones, precipitation is high. Around March, the seas have warmed enough to trigger phytoplankton to appear. Phytoplankton is tiny algae, each smaller than a pinhead. During this time of the year, phytoplankton reproduces with an amazing speed and produces more annual growth than all the parts on land together. They

Toas Blue lake is a gorgeous clear lake located in Taos, New Mexico. The indigenous people living there called the Taos pueblo, have had a long and hard history with this sacred location, especially over the past century. Having had their land and respect stripped of them by the government, they then turned to protest. As one of the oldest continuously inhabited communities in the United States, it seems odd that Rosevelt would consider taking a place so sacred and “designated (it) as a “multiple-use” area for recreation, grazing, and extraction of natural resources” (Dzelzitis).

After the first day of fighting the CEF attempt to conduct airstrikes against remaining Cuban Air Force aircraft locations. Unfortunately, the three CEF B-26’s fail to locate their targets and return to base. At 0300 CEF northern outpost come under heavy attacks from Cuban forces complemented by tanks, by 0730 CEF forces withdraw to Blue Beach. Simultaneously, at 0400 Cuban forces begin to target CEF location with artillery fire that continues throughout the day. Elsewhere at 0730, CEF forces on Red Beach withdraw to Blue Beach due to lack of air support, following a short resupply period these forces attempt to return to Red Beach to block the coastal road leading into the beachhead. During the advance CEF forces encounter heavily fire and are pushed back. Following this counter attack Blue Beach comes under attack by Cuban tanks and aircraft; during the attack CEF napalm strikes destroy Red Beach. At 1200 Blue Beach comes under T-33 and MIG-15 airstrikes. CEF at Blue Beach report that they are low on anti-armor and small arms ammunition. (Murgado, 2009, p. Appendix A)

Midway through the recent Netflix documentary Mission Blue (Robert Nixon and Fisher Stevens, 2014), which follows the renowned marine biologist and conservationist Sylvia Earle’s campaign to establish protected marine sanctuaries around the globe, the narrator pauses to note an irony: the same industries that have for over half a century exploited the ocean for oil and gas, wreaking environmental havoc, are also responsible for the greatest technological advances in ocean exploration. These advances, moreover, helped deepen scientific understanding of the ocean and of its ecological import. Ocean

According The Wall Street Journal” … Cirque du Soleil, the Canadian company that redefined the dynamics of a declining circus industry in the 1980s. Under conventional strategy analysis, the circus industry was a loser. Star performers had “supplier power” over the company. Alternative forms of entertainment, from sporting events to home entertainment systems, were relatively inexpensive and on the rise. Moreover, animal rights groups were putting increased pressure on circuses for their treatment of animals.” (Murray, 2014) A new era was created transforming the concept of what is a circus today. As the Wall Street Journal described, “Cirque du Soleil eliminated the animals and reduced the importance of individual stars. It created a new form of entertainment that combined dance, music and athletic skill to appeal to an upscale adult audience that had abandoned the traditional circus. (Murray, 2014)

Sharks, varying in size, are widely located around the world. The longest shark, the Whale Shark, spans 60 feet long and can weigh up to 70 tons. These sharks are not dangerous to humans because they are filter feeders. Usually, a female shark gives birth to around 10 pups at a time. While she nurses the pups, she keeps them in the shallow water to protect them from male sharks who eat baby pups. Sharks are generally not friendly to humans. They can detect one sole drop of blood in more than a million gallons of water. ⅔ of the shark's brain is given over to interpreting blood. Once they smell the blood, the sharks go into a crazy frenzy, where their teeth are pushed out and jaws open wide. The great white shark is probably the most deadly

This is done by creating a leap in value both for the buyers as well as for the organization thereby creating a new and uncontested market space. Companies left out in the red ocean usually follow a conventional approach, running to beat competition by creating a defensible position in the current market space order.

Although their branding message was changing slightly during the time, they kept core values and traditions untouched. Comfort, uniqueness, quality and emotional impact – these were always the main associations with the brand. However, other features were being emphasized as time was going by.

The team tried to make the situations realistic and relatable. They based their advertisements off of their findings from their focus groups. For example they stayed away from using celebrities in most of their ads because they were perceived to be less credible than ordinary boys of girls.

I have done research on Mr Price clothing stores as a division and I will use the Blue Ocean strategy namely, a swot analysis, porter five force model, integration of sales and other costs, the attached newspaper article as well as a quantitative risk assessment. It is through these factors in which I will assess their already existing strategic plan and to think creatively to draft a viable strategic plan for the company’s future and to also give recommendations on how to improve.

Competitions are ubiquitous. It may be in the form of us seeking a promotion at work, company competing for bigger market share. In fact, humans more often than not ,seek to achieve a superior position relative to others in a variety of contexts (Garcia, Tor and Schiff, 2013). Simply put, an undertaking with an aim of establishing gain by hindering the competitive edge of the rival party involved. In economic sense, in a marketplace, there are buyers and sellers for a product existing at variance, which would allow the price of products to change to counter the change in supply and demand. In todays times almost every product has a substitute alternative, hence, a buyer would have the convenience of switching to the cheaper alternative if price of a product becomes unaffordable for them. Hence, the buyers have relative influence on the price of the products. However in some industries there are only a few supplier of the products and services, due to the absence of substitutes, which reduces the bargaining power of the consumers on the price of goods, due to the producers having absolute power over the pricing of the goods.