Blue Ocean Strategy Paper

970 Words Sep 19th, 2014 4 Pages
Blue Ocean Strategy Paper

MKT/421
July 21, 2014

Anatomy of Blue Ocean Strategy In order to process the nature of a blue ocean entity, it is imperative to grasp the point of derivation, which is otherwise known as a red ocean. A red ocean, which is polar to a blue ocean, generates its namesake from a literal representation. Imagine a feeding frenzy in the middle of the ocean; the water turns red with the victim’s blood as predators compete for survival. Now, apply this image to economic conditions. In an open market in any given industry, where there are established standards, barriers, and rules, competitors in a well-defined saturated industry jockey for market shares from
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A think tank was developed from the ground-up where they began making hunting videos that would showcase their expertise accompanied by their product. This in itself insinuated credibility. As this concept gained momentum, outsiders caught on to the manufacturers. A realization that the Robertsons embodied countless qualities that would further market the brand to consumers as the face of the company would prove to be the discerning factor that would propel them into blue oceans. When A&E picked up the Robertsons for reality TV, the premise ran along the ideals that they were to project their unwavering and innate principles, along with their business venture. The charm of each character created a reality TV phenomenon. They essentially created a market based off their own marketability. Now, the Robertsons are, “leveraging every ounce of their celebrity fame [by] publishing books”, making appearances, and expanding their brand’s tentacles into the far reaches of every retailer (Huspeni, 2013).

Red Ocean Alternative For the sake of argument, the following will examine the same product should it have remained buoyant in red waters. As it was previously determined, the defining element of the brand was its marketing push. Should Duck Commander have settled on its founding design, it would likely have found themselves sharing market space with other competitors. A lapse in this strategical decision would have stunted profit

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