Bmw : A Car Manufacturer

Initially starting as an aviation company set up by Karl Rapp which was established in 1913 was the basis at which BMW began their long and illustrious tenor at the top of the luxury brand Automotive industry. Although struggling initially due to poor engine designs which suffered from severe vibration problems the company knows as Rapp Motorenwerke barely remained in business solely due to the Austro-Daimler being unable to keep up with the high demand of the V12 aircraft engines required by the Austrian military. It was this inability to meet their demands that resulted in the decision for the engines to be produced at Rapp Motorenwerke allowing them to remain in business. Franz Josef Popp who was the lead supervising engineering at Austro-Daimler was sent to Munich to supervise the engine quality. Popp went on to become actively involved in the running of the company and was behind the hiring of Max Friz who was a young and talented aircraft engineer. It would be the hiring of Friz that would change the course of the company. Within a few weeks of his hiring Max Friz had designed a new aero-engine far superior to any other German aero engine currently being produced. Following the departure of Rapp the company took on a large restructuring and BMW was first established as a business entity in 1917. Large orders were being received for the BMW IIIa engine designed by7 Max Friz and a high level of financial assistance were provided by officials in relevant ministries under

its brand to more quality-oriented and had adjusted model prices in the view of new

Q.1 What are the causes and consequences of BMW’s quality problems with newly launched products? What should be done to improve “launch quality”? (583 words)

Founded in 1917, the BMW Group is now one of the ten largest car manufacturers in the world and, with its BMW, MINI and Rolls-Royce brands, possesses three of the strongest premium brands in the car industry. The group also has a strong market position in the motorcycle sector and operates a successful financial services business.

BMW, abbreviation of Bayerische Motoren Werke AG (Bavarian Motor Works, in English), is a simple but distinctive brand name. The company’s name is meaningful and reinforces an important attribute of its products: the high-quality engine. The shortened form makes the brand name easier to recall.

BMW Group has its excellent technical system which offers a competitive advantage over its rivals. Training courses are also delivered to all the employees in order to develop new skills and highest quality standards.

The purpose of this essay is to provide a complete analysis of BMW Group. First, some background information about the company will be provided for a better comprehension of this study. Next, BMW will be assessed from a microeconomic point of view: its demand curve, organisational structure, customers, suppliers, strengths, weaknesses and its operating environment. Then, this firm will be reviewed in context of its sector from a macroeconomic perspective and more specifically its market environment, followed by a PEST analysis of other external factors such as GDP, interest rate, cost of raw materials. This study will be further quantified by a ratio analysis in order to evaluate BMW’s financial health. In the end you

Bayerische Moteren Werke AG (Bavarian Motor Works), or BMW, is a German luxury vehicle, motorcycle, and engine manufacturing company founded in 1916. The company has its headquarter in Germany, but also has an American facility in Spartanburg, South Carolina. In addition, BMW is celebrating its 100-year anniversary this year. Being in the automotive industry, one would be surprised at how a company values sustainability, especially when it focuses on the interrelationship between the triple bottom line. However, the BMW Group has been named the world’s most sustainable automotive company again by the Dow Jones Sustainability Indexes (DJSI). The head of Sustainability and Environmental Protection, Ursula Mathar, stated, “For us, sustainability is an important part of our identity and our strategy. We have accomplished a great deal in recent years and continue to set ourselves concrete goals for the future … This shows that our activities continue to have an impact and we are on the right track” (The BMW Group). This company defines its sustainable operations by taking social and environmental responsibility for everything they do. The BMW Group has extensive initiatives that affect the planet by reducing its carbon footprint, their profits by effectively utilizing renewable resources, and their people by providing diverse opportunities and protecting self-wellbeing.

Specific Purpose: To inform my audience of the excellence achieved by BMW over the coarse of the past 85 years.

The history of BMW is one of ground-breaking innovations and exceptional automobiles, including motorcycles and aircraft engines. It has a history with people of vision and of pioneering creation in the world of aviation engineering. Already we can begin to see that the BMW group is a well known and significant player in its market.

BMW marketing veers towards standardization rather than towards adaptation although it has a combination of both. The aesthetics for instance on its websites and the rest of its marketing mix are similar on all its material reflecting standardization. The classic design accords with the image of the company and does not differentiate according to specific country. So, for instance, users switching from the Taiwanese website to the American one will find the same design. The dominant colors of BMW, too - blue, black, silver and grey- remained the same regardless of country, and the pictures are the same too

• Interviews organized: 9 interviews made with the team members and BMW Group Hungary representatives

The main business problem that BMW is facing is reducing its long product development time. BMW's current design process began

people love its cars now not only for their stylish seems. it is due to the fact they are full of luxury, consolation, fashion and technology. Hollywood has also played its personal crucial position in making BMW famous. There are three vital areas that BMW has constantly excelled in. they're a generation, product best and an exceedingly professional body of workers. these are also the main motives behind its fulfillment.

BMW is one of the most widely know luxury class car manufacturers in the world. They have great branding strategy and technology but the entrance of Japanese manufacturers in the U.S. auto market creates a problem for BMW. Japanese companies have luxury cars that are lower in price and maintenance and they have the technology to compete with these German vehicles.