Bmw Case Study

12111 Words Jan 11th, 2010 49 Pages
BMW: The Power of Image.

Ellie Pugh, 369732

Interior Design, 2009.

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Abstract.

Title: Author: Hemis number: Tutor: Date:

BMW: The Power of Design. Ellie Pugh. 369732. Heather Coleman. January 2009.

To most consumers BMW is simply, a vehicle manufacturer. Is this company another faceless corporation whose only priority is to make its millions? Or have BMW spent the ninety years of their existence building a solid reputation based on quality? This dissertation will aim to investigate these questions by exploring the different and maybe in some cases, unknown elements of BMW. I will be touching upon the history of the company and how it has shaped the organisation through its design, architecture,
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Figure 31. Film still, taken from a BMW television advert, 2003. Figure 32. The BMW brand, first created in 1917. Figure 33. James Bond with his BMW Z8 in GoldenEye, 1995. Figure 34. James Bond with his BMW R1200 in Tomorrow Never Dies, 1997. Figure 35. BMW Dealerships (Snows of Portsmouth). Figure 36. BMW Dealerships (Snows of Portsmouth). Figure 37. BMW Dealerships (Snows of Portsmouth). Figure 38. BMW Dealerships (Snows of Portsmouth). Figure 39. BMW Dealerships (Snows of Portsmouth). Figure 40. BMW Dealerships (Snows of Portsmouth). Figure 41. BMW Dealerships (Snows of Portsmouth).

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List of Illustrations. Cover Images. Authors own, taken November 19th 2008. Figure 1. BMW Website Image, retrieved December 5th 2008. Figure 2. BMW Website Image, retrieved December 5th 2008. Figure 3. BMW Art Car, designed by Alexander Calder, 1976. Figure 4. BMW Art Car, designed by Alexander Calder, 1976. Figure 5. BMW Headquarters Building, Munich, 1972. Figure 6. BMW Headquarters Building, Munich, 1972. Figure 7. BMW Central Building, Leipzig, East Germany, 2005. Figure 8. BMW Welt, Munich, 2006. Figure 9. Travel case from the BMW Accessory line. Figure 10. Key ring from the BMW Accessory line. Figure 11. BMW Welt, Munich, 2006. Figure 12. BMW Welt, Munich, 2006. Figure 13. Interior of BMW Welt ‘Double Cone’. Figure 14. Interior of BMW Welt, specifically BMW Premiere area. Figure 15. BMW Central Building, Leipzig, East Germany, 2005. Figure

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