Abstract
This paper will discuss the management planning of Boeing. Boeing, being a leading distributors of aircrafts, satellites and missiles, I will evaluate and analyze the impact of legal issues, ethics and social responsibility in which they carry. I will show how these factors may influence their strategic, tactical and contingency planning.
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Boeing Management Planning
Boeing is one of the major aerospace and defense contractors in the United States. Boeing was founded by William E. Boeing over 90 years ago and has dominated the industry of aerospace for many years. As the largest export in the United States, Boeing is a listed component of Dow Jones Industrial Average. With a history extending over a very long time,
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Boeing was already behind production when the strike begun and this only places them further behind the curve. Boeings strike not only effects commercial aircraft, but military as well because they supply military aircraft. Boeing also has a partnership with NASA on special project. In 2000, Boeing was sued involving gender pay differential (Business Week, 2004). Boeing settled this case out of court and saved the company’s reputation. Boeing has a staffed legal team overseeing affairs such as this, saves them humiliation and money. Boeing has also been the subject of issues such as bribery of government officials, and theft of proprietary documents for another company. In all these potential legal woes, Boeing’s CEO has expressed concerns and recognizes they can’t account for everyone action, but they can strive to maintain a reputation high above the ethical standards of other large corporations.
Ethics
Integrity is the key for success of an empire such as Boeing. Boeing has to ensure all their practices and produces are held to a very high ethical standard. Boeing has an ethics policy in place to protect management and their employee. Through an experience dated back to 2003, where Boeing made headlines for high profiles ethical lapse (Brandes, 2007), CEO, Jim McNerney implemented a management platform promoting more open communication with employees and management and strict disciplinary action for
The Boeing Company designs, develops, manufactures, sells, services, and supports commercial jetliners, military aircraft, satellites, missile defense, human space flight, and launch systems and services worldwide. It operates in five segments: Commercial Airplanes, Boeing Military Aircraft, Network & Space Systems, Global Services & Support, and Boeing Capital. The Commercial Airplanes segment develops, produces, and markets commercial jet aircraft for various passenger and cargo requirements; and provides related support services to the commercial airline industry. This segment also offers aviation services support, aircraft modifications, spare parts, training, maintenance documents, and technical advice to commercial and government customers. The Boeing Military Aircraft segment researches, develops, produces, and modifies manned and unmanned military aircraft, and weapons systems for global strike, vertical lift, and autonomous systems, as well as mobility, surveillance, and engagement. The Network & Space Systems segment researches, develops, produces, and modifies strategic defense and intelligence systems, satellite systems, and space exploration products.
The Boeing Corporation is the world’s leading aerospace company and is the largest manufacturer of commercial jetliners as well as military aircrafts. Boeing has teams that manufacture missiles, satellites, defense systems, and communication systems. NASA turns to Boeing when they need something and Boeing operates the International Space Station. Boeing has a broad range of capabilities and skills, which is probably the reason they are the world’s leading aerospace company. With the Boeing headquarters in Chicago, more than 170,000 people in 70 different countries find themselves employed with the corporation and
The leadership style at Boeing is high structured, high consideration where the organization provides step by step guidance on how tasks are to be completed and it is highly considerate of the employee needs and wants. At Boeing honesty matters, the organization outlines initiatives that focuses on enabling the culture of openness and accountability to maintain an ethical workplace that will increase business performance. Their leadership is based on transformational leadership where the focus is on their ethical approach to doing things the correct way and allowing employees to be open about issues and concerns. This approach has become embedded in the ethical decision-making aspect of business, equipping managers
The Boeing Company (NYSE:BA) was founded July 15th, 1916. Boeing is one of the world’s largest producers of aircraft and aerospace systems, producing both commercial jets and defense, as well as space and security systems. Boeing’s operations are extensive and widespread, and can be located throughout more than 150 countries around the world.
Boeing adopts a very thorough, well planned out process to manage the project. The stages are defined clearly and tasks involved in each stage are carried out sequentially. The first stage of their approach is the project definition phase during which Boeing identified holes in the market not met by existing planes, assessed future airline needs, considered alternative plane configurations, explored feasibility of possible technologies and performed preliminary estimation of costs. During the market assessment, analysts gathered information regarding future needs of airlines by speaking directly to
(Panza & Potthast, n.d.) Ethics is very important to a company’s success. Ethical behavior can bring benefits to a business. They can attract customers, which can lead to a boost in sales and profits. It can attract the right employees and increase productivity. It can also attract investors and keep the company’s share price high. Unethical behavior on the other hand can damage a company’s reputation and make it less appealing to stakeholders. It could also result in lower profits.
Boeing’s management has been concentrating on diversification of the overall company activities. The management has a concept that oversees the diverse employees, business partners and customer relations are important to creation of advanced aerospace services and goods for the diverse customers around the world. It has concentrated on creating good working conditions for its employees through creating an environment that is conducive. The environment refers to a welcoming, engaging and respectful environment with chances for both professional and personal development of the employee.
Boeing Employment (2005): Employee Empowerment." Boeing (2004): "Ethical Business Conduct." Boeing (2005): "Ethics and Business Conduct." Boeing (2005): "Global Advertising," Bond, David. "FAA Faults Boeing For Quality Failures." Aviation Week & Space Technology Nov. 6 2000: 43-44.
Boeing was recently faced with the scandals which hurt the reputation of Boeing. The top management recognized the problem and tried to figure it out by effective management strategies.
Airbus is a consortium of European aircraft manufacturers formed in 1970; Boeing Company was founded in 1916 as the world's largest private commercial aircraft manufacturer in the USA; and finally McDonnell Douglas, considered the third major manufacturer, began operations since 1920 working essentially for the US government, manufacturing
Boeing also has a legal responsibility to the military, government, and commercial markets to provide the newest technology available and get the approval from the United States government before they produce any military technologies for the foreign government/powers. When Boeing deals with the military they are required and mandated to keep some equipment specifications classified so that they do not fall into the wrong hands. If this security is breached Boeing would be held responsible and this could be detrimental to our homeland security and military. Boeing also has a social responsibility to provide jobs to their employees and community. “Boeing rightly insists that they cannot be expected to provide jobs for the life in a fast-changing, global market. But what they can—and should—offer employees, is a tool kit of portable skills, a high level of training that allows displaced workers to land new jobs” (McMurdy, 1996 par.8). In some ways Boeing believes by providing the jobs to the community it places them in an advantage where
Boeing Company has been and is still at the forefront of the aviation industry. The late 1990s were a time of trial and transition where the company encountered and overcame a number of
The Boeing Corporation is one of the largest manufacturers in the world. Rivaled only by European giant Airbus in the aerospace industry, Boeing is a leader in research, design and manufacture of commercial jet airliners, for commercial, industrial and military customers. Despite enjoying immense success in its market and dominating an industry that solely recognizes engineering excellence, it is crucial for Boeing to ensure continued growth through consistent strategy formulation and execution to avoid falling behind in market share to close and coming rivals.
Boeing was the sales leader of the airframe industry, as well as one of America’s leading exporters. It had built more commercial airplanes than any other company in the world. Sales in 1981 were $9.2 billion; of the total, $5.1 billion were ascribed to the Boeing Commercial Airplane Company, the firm’s aircraft manufacturing division. Other divisions produced missiles, rockets, helicopters, space equipment, computers and electronics. History The Boeing Company was founded in 1916 by William E. Boeing, the son of a wealthy timber man who had studied engineering at Yale. In its earliest days, the company built military aircraft for use in World War I. It began to prosper in the 1920s and 1930s, when the civil aviation market expanded, primarily because of the demand for mail carrying. At about that time, William Boeing issued a challenge
The goal of the following report is to provide a detailed analysis of Airbus using the following analytical tools: PESTEL, Stakeholder, SWOT, Porters Five Forces, VRINE, and Porters model of competitive advantage. In this report I will describe how each analysis supports the decisions of Airbus and helps identify any problems or issues facing Airbus based on the outcome of each analysis. This report will show that the analytical tools used will support Airbus’s direction and their growth in the aerospace industry, and their mission of competing against Boeing for more global market share.