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Bosu Trainer Case Study Essays

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CASE STUDY
Class: ITM 200- Business Information Systems
Assignment: Case Study 1 (Chapter 3)
Subject: Business Process Management
Company: Bosu Fitness
Industry: Exercise Equipment Industry
Author:
Date:

Overview
The Bosu balance trainer was invented in 1999 by David Wreck the name Bosu means “Both Sides Utilized” because this exercise equipment has two sides. The two sides of the exercise equipment can be used for training with any kind of work out fitness. Bosu reflects a philosophy in athletic conditioning that focuses on balance; balance is the foundation on which all other performance components are built.
Bosu are known to have a good reputation among these market leaders and are delivering significant benefits …show more content…

| Threat of new entrants | Better stability in the balls. | Professional trainers. | Rivalry | Bow Flex | No revenue service |

2.) Visit www.bosu.com. What appears to be Bosu’s competitive strategy? Explain your answer. If Bosu would like to have a competitive strategy they must have goals, objectives, culture and activities within the company must be consistent with the organizations strategy. I have retained information from Bosu website and there are many different strategies Bosu can use for Example: providing a wide range of high quality equipment, providing the best equipment, providing the newest and fastest equipment, fast and helpful customer service. All these aspects will help facilitate their organization competitive strategy. 3.) Explain the nature of the five primary value chain activities for Bosu.
Primary Activity Description Marketing and sales | Inducing customers to purchase the Bosu equipment to do so to exercise. | In-bound logistics | Receiving and storing their equipment. | Operations | Transforming input into their equipment. | Out-bound logistics | Physically distributing equipment to their buyers. | Service | Assisting customer’s on how to use the equipment. |

4.) Review the principles of competitive advantage in Figure 3-8. What information systems can Bosu create to enhance its product or differentiate it from existing and

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