Brand Items And The Purchaser Basic Leadership Process

In fact, the brand name was even vital than the marketing itself. At this level in the UK market, Audi was prescient. They produced vehicles of high quality and were consistent and continuous. Brand building and brand marketing forms an integration of the continuity improvement mainly displayed in the UK markets and improved levels of services. Success of marketing band had a direct impact on the creation of awareness of luxurious brand and loyalty of consumers, and none of the luxury car firms could be overlooked. As the loyalty of the brand is majorly because of the domestic customers, improvement of quality services and establishment of a good name is of great

India produced cheap, reliable and safe automobiles. The U.S big three’s on the other hand, produced

In the article “Type of Luxury Consumers”, the author, Robert Frank, tries to deal with the issue of the behaviour of luxury consumers. He introduces the readers that the consumers will spend their money lavishly to show wealth and status based on their economic ability. They are willing to buy expensive items with a good branding compared to the low-end product that lack of explicit markers. The author argues every type of luxury consumer has their own desire and taste to follow the trend and the effect of these consumers towards the brand management. The author agrees with the research made by the USC Marshall School of Business about this issue. This can be proved when his thought is always parallel with the study.

Nowadays people have a lifestyle which is demanding. They do not have time for a moment

The report is the outcome of the project work entitled “A Study on the Factors Affecting Customer Preference towards Maruti over Other Brands(Among Existing Maruti Car Owners)”. The degree of accuracy of study highly depends on the basis of sketch given by the respondent and information provided by them. Findings and interpretation of the study will help us to understand the key factors that contribute to the car buying preference of the customers and help the other car brands to improve their strategies and become more productive and lead to a better market share. It helps to identify the patterns hidden in the consumers’

In order to understand the effect that the Brand Identity has on consumers, the consistency of identity with the brand concept has to be emphasized through the company 's strategic options. This will facilitate the recognition and brand recall by consumers in an environment where there are multiple competitive options (Sonnier and Ainslie, 20 ). The consistency of the brand concept must stand the test of time, leading to the creation of an identity. There should be a consistent increase during a prolonged period, the strategies for creating the concept of brand, to keep the connection between identity and brand image (Chernatony and McDonald, 2003; Kapferer, 997; Keller, 993, 998; Aaker and Joachimsthaler, 2000; Carrilat et. al., 20 ; Monga and John, 20 0; Batra et. al., 20 0; Janonis et. al., 2007; Fischer et. al., 20 0; Sonnier and Ainslie, 20 ). Thus, as the brand concept is understood as a name, a

1) The buyer decision process of traditional Porsche customers relies on the motivations that determine these people to select this brand. Their purchasing decision process is based on the exclusivity of the brand that is connected with the car owner. In their opinion, by purchasing a Porsche, traditional customers purchase the exclusivity and luxury associated with the brand. These customers want to purchase a car that reflects their social status and their financial power. In addition to this, they are not interested in the utility of the car, but in the characteristics that differentiate it from utility cars. These traditional buyers are rather interested in their feeling while driving a Porsche in comparison with the size, price, or fuel economy of the car.

The automobile industry has grown to be a very dynamic one in the recent years. Even though the essential use of this industry has been to satisfy the customer’s need to travel from one place to another in comfort, the constantly changing market, has slowly changed customer’s needs into wants paving way for high competition in the automobile arena. This essay gives a brief analysis on BMW, one of the leading brands in the industry and how they effectively use marketing as a tool to achieve the status they enjoy now. Even though BMW produces various automobiles including motorbikes and are into financial service sector, this essay will look into only the cars produced by the BMW.

Nowadays fashion brand is more in more participate people’s life. Consumers prefer trust high awareness brand rather than nameless brand, for example, there is a survey provided that in the whole sample was familiar with Tesco brand with 88.7% of participate people choose Tesco product (Ross and Harradine, 2011). Brand is a relationship between consumers and business, is a communication for getting familiar with each other. For instance, when someone mentioned Burberry, people will associate trench coat, when some mentioned Nike, people will associate sports wear. Brand is a logo, a name, and it also contain numerous aspects, such as, image, product quality, service, status. Brand effect will impact consumers’ choose, therefore,

The automotive industry in India is one of the largest automotive markets in the world, previously one of the fastest growing markets globally. It started out as a small venture in the 1940s but witnessed a rapid growth with the entry of some big manufacturers like Mahindra & Mahindra and Maruti in mid and late 1900s. In 2000, this industry became an important sector of the Indian economy and a major foreign exchange earner for the country.

Most of previously research focused on how factors of brand, like brand equity, brand loyalty, brand awareness, etc., impact on consumer buying behavior, so that in this project, the research will consider these two concepts, brand and consumer buying behavior, on another side that researching the impact of consumer buying behavior on brand management, and give manager some suggestions about how to manage a good brand. The purpose of this project is to analyze the features of the impacts of brand on customer buying behavior to put forward that how to manage a brand correctly.

Due to this transition, the Indian automotive industry was experiencing an interesting evolutionary phase. India being seen as crucial market of the future by global OEMs.

According to the UNIDO International Yearbook of Industrial Statistics 2008, India features among the top 15 auto-makers. Currently, it ranks 11th in the world in terms of car production and 13th in terms of commercial vehicle production, which includes both 2-wheelers and 4-wheelers. At the same time, the Indian car makers are earning acclaim worldwide.

Two major results of policy changes during these years in two-wheeler industry were that the, weaker players died out giving way to the new entrants and superior products and a sizeable increase in number of brands entered the market that compelled the firms to compete on the basis of product attributes. Finally, the two-¬wheeler industry in the country has been able to witness a proliferation of brands with introduction of new technology as well as increase in number of players.

The Automotive industry in India is one of the largest in the world and one of the fastest growing globally. India manufactures over 18 million vehicles (including 2 wheeled and 4 wheeled) and exports more than 2.3 million every year1. It is the world's second largest manufacturer