Research Approach And Inductive Approach

Cultural differences between nations often require a company to have multiple marketing strategies. What may be acceptable in on country may not be acceptable in another country. The cultural differences require companies to develop marketing plans that are suitable for each individual culture. Not being aware of and understanding the cultural differences can create costly and embarrassing errors that may actually offend those in other countries. Cultural differences can affect the colors of products, the graphics used on packaging, and how the product is communicated to the foreign target market.

inductive research approach also called a bottom-up approach, the work proceeds on the basis of

different products. This gave them an opportunity to have American’s try their brand out as well

The first thing you need to do with the scientific method is to identify your problem. The problem is the question you want to solve. Not all questions can be solved. Second is make a hypothesis, its an educated guess. You can’t just guess

They need to be able to finance their money well and buy good quality products with long durability. Profile of Typical Target Consumer

The methods for this gives the right amount of information in knowing the question, research, hypothesis, and how the

Identify at least two other competitors in the same industry, and explain why you prefer your selected brand over the competitors.

In the tough competition of different oldand new brands what are the customer’s brand preferences both for male and female?

Steps of the Scientific Method states that the hypothesis comes after research, for one case. Info from Logic and the Scientific Method says next to nothing about the steps, and everything about who used it first. Examples of testable questions are shown on Science Fair Central. Not every area has the same information, which may make it difficult to find. However, scientists agree it's used for

Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

This research paper is not undertaking as a substantial survey either of brand building or of consumer experience. Nor is it seeking the perception of student to fast food. Brands enhance human daily life. Consumer’s experience of using their familiar brands is more comfortable. This is because the essence of branded eating in fast food restaurants, albeit inflected culturally in different direction. Students consume the same brand as they friends did. This had brought out the trend among students which fast food restaurant is a place to hang out.

The purpose of this report is to use a variety of research techniques aimed at understanding the role that knowledge and group influences have on a consumer’s decision-making process. Additionally, the report will advise a range of recommendations that an inert brand can adopt to guarantee its inclusion in the consumer’s consideration set of brands.

In doing the research, the methodology must be appropriate so that the analysis findings could reach the objective. Research methodology proposed one procedure in order way to be follow to answer all the questions in the research that want to be made. Quoted by Denzin and Lincoln (1994), methodology is a process that related with research objective and data. In the others word, it is early research planning that include the research scope, data collection method, data collection process and data analysis method. For Ranjit (2005), methodology is one of crucial part in research, in order to ensure the research can be done in the systematic way Overall, this chapter will discuss on the research frame and the methodologies used in order to meet the research objectives. Research process been divided into three main parts there are preliminary research part, data collection and last one data analysis.

First of all. I learned research methods from the video lecture. That is the first time I've heard about a detailed explanation of research methods. I was really interested in it because it is very important for us. The higher education level we are, the more research we need to do. As what I've learned, research has seven methods. The first step called: “defining the problem”. That means at the really first time when we do research, we should know what we want to know via this research. We need to come up some research question in our mind. The second step called: “reviewing the literature”. In this step, we should read some previous studies which are related to our topic. The literature must be trustable, and for journals, peer review is the better choice. The third step called: ” forming a hypothesis”. This step tells us after we are familiar with the previous research, maybe we can form a hypothesis in our mind. Actually, I have a little question about this step. Is this hypothesis based on the gap in the previous? The fourth step is choosing a research design. This is a step that organizes our research method. We need to think about who is the participants, when and how well we collect data. The fifth step is collecting the data. This step is kind of do your research plan what you prepared in the fourth step. There are many ways we can choose to collect data. Such as questionnaires, online survey etc. Next step is analyzing the data. This step is kind of tell the readers our research results. For here, we should determine if our hypothesis was true, false, or inconclusive. Also how the result similar to your thought. The final step is drawing conclusions. I think this is the most important part because you

will be explain here. In deductive approach, Investigator has to pay attention on the development of research hypothesis by which we can reach to result. Formation of hypothesis is totally depend on the predetermine study and discovered theories. When the hypothesis is complete than investigator have to test these hypothesis on the basis of collected data may be it can accept or reject .There are following three steps by which we can use the deductive method approach.