When choosing the research approach, when the selection between deductive approach and inductive approach both are suitable for the research. Deductive approach is when theory and hypothesis are built up after reading literature and the testing theory and hypothesis is tested. Inductive approach is focused on the testing theory. When this theory developed from the analysis of collected data which depend on building theory (Saunders etal., 2003). So, the chosen method is the deductive approach. First of all, we started to read the different literature to find the theories of our questions. If we start to talk about research philosophy, we understand the way of thinking when it comes to the development of knowledge. We can form the research process …show more content…
Only subjective reality where it is important to understand participants” purpose behaviors and goals (Saunders et al., 2003) This dissertation is based on a research philosophy that is a mixture of both positivism and realism. According to Saunders et al,. (2003) the deductive approach woes more than the interpretivism than the positivism. The research was independent of us, writers, we are neither affecting not affected by the subject. For this reason, thepositivistic view can be in our research continued to study articles. The internet sources are more specific information. How the marketing affected by cultural differences and we are all interested in marketing. In an international perspective, we wanted to make our dissertation since our major in international business and in other cultures we have all been living. We all faced the situation while living abroad in which we had to choose between the familiar brand or an unknown brand which we have no information about the brand. Thereby we found it interesting to discover consumer brand choice the determinants. Nowadays people have a lifestyle which is demanding. They do not have time for a moment …show more content…
When purchasing buyers have different choices all they make can be stressful and the possibility and demand on how to act and what to say can be an extra burden. Sometimes, the proposal of a product from consumers come or just take a product among many. It will be difficult to make choices, especially at the first purchase situation in an unknown environment. The purpose of this dissertation was to do a brand research to see the movements of consumers for brand awareness. When purchasing for the first-time what extent brand awareness matters in an unfamiliar environment or culture. According to the research or theories, the consumer often buys products most they recognize the brand easily more than the unknown brand. So, the factors have a greater effect on the consumers for their buying behavior. Because of the time limitations, we are focusing on the best-known theories in this field. The population was limited to the students of Daffodil University. The theories in our questionnaire only included everyday commodities since student’s probable buy such products that they need for daily use products. Further, in the research, the only factors that we considered were the one that had the most effect on the choice of
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inductive research approach also called a bottom-up approach, the work proceeds on the basis of
The next step is to form a testable hypothesis, or educated guess. A hypothesis must phrased in a way that in which another person can test the same hypothesis to verify or discredit it. After the hypothesis is formed, the experimenter must choose and appropriate research study. For example, if a scientist want to do a study about the behaviors of a particular person, like in the case Phineas Gage and the psychological affects of the iron rod that shot through his head, than the scientist may want to conduct a case study. Once the research method is established and the study has been planned out, then it is time to conduct the experiment and collect the data. The final step is to analyze the data to see if it supports or rejects the hypothesis. If the results do not support the hypothesis, then one should revise their hypothesis. If the results do support the hypothesis, then the study should be replicated to validate this study. Sharing the results of the experiment with other members of the scientific community is also an important part is advancing one’s understanding of the particular
Cultural differences between nations often require a company to have multiple marketing strategies. What may be acceptable in on country may not be acceptable in another country. The cultural differences require companies to develop marketing plans that are suitable for each individual culture. Not being aware of and understanding the cultural differences can create costly and embarrassing errors that may actually offend those in other countries. Cultural differences can affect the colors of products, the graphics used on packaging, and how the product is communicated to the foreign target market.
The first thing you need to do with the scientific method is to identify your problem. The problem is the question you want to solve. Not all questions can be solved. Second is make a hypothesis, its an educated guess. You can’t just guess
The methodology selected provides the researcher the framework to present information in a logical manner. The methodology section answers two fundamental questions: How data was collected or created and, how the data was examined and determined (Research, n.d.)?
The methods for this gives the right amount of information in knowing the question, research, hypothesis, and how the
Steps of the Scientific Method states that the hypothesis comes after research, for one case. Info from Logic and the Scientific Method says next to nothing about the steps, and everything about who used it first. Examples of testable questions are shown on Science Fair Central. Not every area has the same information, which may make it difficult to find. However, scientists agree it's used for
In doing the research, the methodology must be appropriate so that the analysis findings could reach the objective. Research methodology proposed one procedure in order way to be follow to answer all the questions in the research that want to be made. Quoted by Denzin and Lincoln (1994), methodology is a process that related with research objective and data. In the others word, it is early research planning that include the research scope, data collection method, data collection process and data analysis method. For Ranjit (2005), methodology is one of crucial part in research, in order to ensure the research can be done in the systematic way Overall, this chapter will discuss on the research frame and the methodologies used in order to meet the research objectives. Research process been divided into three main parts there are preliminary research part, data collection and last one data analysis.
The topic of consumer knowledge focuses on a consumer’s understanding of their desires, ultimately shaping their attitudes and intentions towards purchasing. Experiences can help a consumer choose a better product and make their decision-making process easier. However, if a consumer is somewhat inexperienced in this area, they look to external sources for guidance, these are called group influences. This report will systematically discuss the consumer’s knowledge of an inert brand, as well as assessing the extent and nature of their knowledge. Additionally, the report will identify where personal and group influences have occurred throughout their decision-making process and what each type of influence is. Throughout the report strategies will be discussed for the inert brand to implement.
will be explain here. In deductive approach, Investigator has to pay attention on the development of research hypothesis by which we can reach to result. Formation of hypothesis is totally depend on the predetermine study and discovered theories. When the hypothesis is complete than investigator have to test these hypothesis on the basis of collected data may be it can accept or reject .There are following three steps by which we can use the deductive method approach.
First of all. I learned research methods from the video lecture. That is the first time I've heard about a detailed explanation of research methods. I was really interested in it because it is very important for us. The higher education level we are, the more research we need to do. As what I've learned, research has seven methods. The first step called: “defining the problem”. That means at the really first time when we do research, we should know what we want to know via this research. We need to come up some research question in our mind. The second step called: “reviewing the literature”. In this step, we should read some previous studies which are related to our topic. The literature must be trustable, and for journals, peer review is the better choice. The third step called: ” forming a hypothesis”. This step tells us after we are familiar with the previous research, maybe we can form a hypothesis in our mind. Actually, I have a little question about this step. Is this hypothesis based on the gap in the previous? The fourth step is choosing a research design. This is a step that organizes our research method. We need to think about who is the participants, when and how well we collect data. The fifth step is collecting the data. This step is kind of do your research plan what you prepared in the fourth step. There are many ways we can choose to collect data. Such as questionnaires, online survey etc. Next step is analyzing the data. This step is kind of tell the readers our research results. For here, we should determine if our hypothesis was true, false, or inconclusive. Also how the result similar to your thought. The final step is drawing conclusions. I think this is the most important part because you
This research paper is not undertaking as a substantial survey either of brand building or of consumer experience. Nor is it seeking the perception of student to fast food. Brands enhance human daily life. Consumer’s experience of using their familiar brands is more comfortable. This is because the essence of branded eating in fast food restaurants, albeit inflected culturally in different direction. Students consume the same brand as they friends did. This had brought out the trend among students which fast food restaurant is a place to hang out.