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Brief Business Report On The English Language

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BMI3C1a-Marketing: Goods, Services, Events Marketing the Language —A Brief Business report on the English language education provided by abc360.com 182_751140-W.jpg Asian English learners having an English class. (Credit: Toronto Star Universal Images Group) Introduction This report is to provide an overview of marketing efforts made by the company running a private English language institution online at http://abc360.com. 1.Four Factors of Marketing Just like any other forms of marketing, the Four Factors—need, abilities to satisfy needs, to communicate and to distribute are essential for it to occur. Those factors arm the owner of the institution for welcoming their next thousandth student. 1.Need Although most citizens …show more content…

They are allowed to decide whether to work for five or six days each week. In addition, they get satisfactory wages for themselves. Their salaries are decided according to their language background and regions. Normally, tutors from English-speaking countries in Asia earn CA$8 for an hour, and the ones from western English-speaking countries earn about CA$24 an hour. The tutors from English-speaking countries in Asia such as Philippine earn less than the ones from Europe or North America. Still, they are happy with that because each hour they work means more than two hundred bucks in Philippine. Anglophone tutors from various places increase their ability to satisfy needs, for the simple reason that they not only get enough people working but also provide consumers with two different levels of services. 1.Ability to Communicate QQ截图20160222015527.png When type in characters like “Anglophone foreigner tutoring” on the search engine, the website of the institution appears preferentially. The lines under the link read, “#1 online English-language learning brand; daily lessons cost as low as ¥7.5 (CA$1.6) each.” QQ截图20160222020010.png When the institution is searched in English, information of employing tutors is displayed. QQ截图20160222211905.png The website shows the achievements which are made by their students. As a result that the company 's market is online, the immense

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