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British American Tobacco (Malaysia) Sdn Bhd - Strategies Planning & Management

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Content Pages 1. Executive Summary 2

2. Introduction 3-4 3.1 Company Background 3 3.2 Organisation Structure 3 3.3 Cultural of Company 3 3.4 Leadership Style 4

3. Analysis 5-10 4.5 External Environment 4.6.1 General Environment – PESTEL Analysis 5 4.6.2 Industry Environment – Porter’s 5 Forces Analysis 6 4.6 Internal Environment 4.7.3 Vision/ Mission 7 4.7.4 Long Term Objectives/ Grand Strategies 7-8 4.7.5 Business Objectives/ Strategies – Value Chain …show more content…

2. Introduction 3.1 Company Background
British American Tobacco Malaysia (BAT (M)) that formed in 3rd November 1999 is merger between Rothmans of Pall Mall (M) Bhd. and Malaysia Tobacco Company Bhd., it is the children company under the British American Tobacco Group. BAT (M) had employed around 1,200 employees to carry out its business activities and there are 200 brands in BAT (M)’s portfolio that successfully distributed to worldwide. Core competence of BAT (M) is the strong financial support from the mother company and it ranked among 25 top companies on Bursa Malaysia in terms of capital. Besides that, it owned 61% of market shares in the tobacco industry of Malaysia (British American Tobacco Malaysia, 10th April 2012).

3.2 Organisation Structure
Organisational Structure of BAT (M) is categorized as functional structure which classified in 5 functional groups (Appendix 1) that under the control of Board of Director (BOD). The current composition of BAT (M)’s BOD includes 4 Executive Directors and 3 Non-Executive Directors that come from different professional background (Appendix 2). Main duty of these BODs is to identify risk, examine and decide strategic plan, management of regulation and rules in the company.

3.3 Culture of Company
Culture of BAT (M) on discussion and decision making is very concern about their employees as they are the key stakeholders and

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