Brookshire Grocery Company

Through sustaining the customer relationships, leaders of the company have realized that “becoming nearer to the consumer” is vital for the progression.

* Building the right relationships with the right customers involves treating customers as assets that need to be managed and maximized

In this first articles explains how a farmer from a large dairy farm that is called Brookside Dairy in Indiana County is adopting new technology that will save money and help the environment by managing manure from 550 dairy cows. The Brookside Dairy farm has been owned by the George family since 1781owning about 1,200 acres and with that much land the bills were high and with 550 cattle they had about 10,000 gallons of waste to spar. In the article Mr. George said"economics, odor control and the resulting better quality fertilizer for considering a digester on their dairy operation.” So then the Georges sought help from there friendly business partner Jim Resh, of the Indiana County Conservation District, to find out if there was a way to install an on-farm digester.

No organisation can progress without establishing and maintain excellent relationships with customers, employees, suppliers and stakeholders. This case study will focus on the Berkeley Hotel, based in London, and investigate how the relationships within its workforce can affect customer experience and satisfaction. Specifically, this paper will evaluate how corporate advantages, such as streamline vision and mission, customer relationship management, strong team working and customer loyalty can be fundamental in order to achieve company’s objectives.

As you may know customer service plays a key role in running a successful business and as a Lead Cashier and Trainer for seven years at Coastal Farm I had the privilege of gaining a variety of experiences both internally and externally. As the Lead Cashier and Trainer I strived to express the importance of customer service and provide my team with the proper knowledge and tools to ensure we were going above and beyond for our customers. Whether I left a sticky note on their desktops with a phrase such as “be the reason someone smiles today,” or asked them if they have ever had a bad experience at a business and what they learned from that experience to keep that in mind while serving their customers, my end goal was for my team to recognize

The author knows that a business will not succeed if the employees do not give the customers a quality customer service. Customers are most likely to come back to a place where they feel welcome, where they feel like they are being well treated.

Regardless of how a business deals with its customers, the business has to always use a customer lens, which means the company looks through the customer’s eyes. The Walt Disney Company shines at customer service, and the reason is that the company, in constructing every consumer experience, gazes at everything through the eyes of the consumer. Every time the company comes into contact with the customer, they do it with an experience approach, not a task approach. When businesses enter into their customer connections as tasks rather than experiences, customers feel better handled through the system rather than just feeling appreciated. It is simple to descend into the task approach; it is the experience approach that enhances customer faithfulness.

Improving customer service, offering them the best selection, quality, and value (Company History, n.d.) is at the core of the business. The company is committed to the customer’s experience and tailors the business “through the eyes of our customers” as “listening to the customer has never been more important” (Annual Reports, 2014). Additionally, the company offers a variety of brands and services to serve

* The Partnership should recruit and retain loyal customers through their continued trust and confidence in our reputation for value, choice, service and honesty and for behaving as good citizens.

One of the major concepts in the book is the idea of the five waves of trust: self trust, relationship trust, organizational trust, market trust, and societal trust. With this concept, Covey and Miller (2006) represent the different dimensions that one can show and receive trust. The first wave is self trust (Covey & Miller, 2006). With self trust we are showing that we

It 's universally acknowledged that a great customer experience is one of the best ways to ensure that customers become repeat customers and this is often the goal of most organization. Long repeat customers will imply the distinction between a thriving business and one getting ready to go under, thus understanding the worth of client expertise is often of great importance (Theyel & Hofmann, 2015). Client expertise is tied with good client service, thus Team Support 's Henry M. Robert Johnson offered up a report on the best way to set about that.

Companies in all industries and of all sizes understand that customers are perhaps their most valuable assets. Improving the overall customer experience is vital for continued success and survival, and always has been.

The company values indicate that they need to show their customers that they care by working better together, trusting each other in everyday decisions being made and by simplifying complicated processes. Furthermore, the company emphasised on willingness to take responsibility of their actions in addition to ‘Can do attitude’ when challenged by the unexpected and to challenge themselves and others when their values are not met.

A firm’s reputation and satisfaction with previous interactions are both positively related to a customer’s cognitive and affective trust. A firm’s reputation is a customer’s belief that the firm can be fair and honest according to Doney and Cannon (1997). As it is taught in business ethics, any firm can gain a reputation that is respectable by doing things that are fair and because they are the right thing to do. The reputation of a company is determined by their compassion for their customers. Therefore, a client’s decision about the reputation of the firm can positively impact their judgment of the firm’s trustworthiness. Satisfaction is associated with an “emotional state arising from both a cognitive process of comparing customer’s

Aiming for success is every Business’s affinity, to triumph is developing relationships with potential customers and earn their loyalty. Once the trust is augmented, it forms a strong foundation and scope for farther Business opportunities. This builds up long-term relationship with the customers.