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Brush-Palm Springs Case Study

Decent Essays

In this issue we journey to California’s Sonoran Desert to visit brush - Palm Springs, a sleek Davines salon that offers a uniquely intimate salon experience. With stunning views of the San Jacinto Mountains, each client is given private, personalized attention by owner Barry Nadeau. “brush, was conceived out of a desire to offer something that was nonexistent in the salon industry. A tranquil, calming environment with one on one client service.
brush - Palm Springs is your very own personal salon.” From the moment we began to chat with Barry we were inspired by his vibrant passion for hairdressing. His story began in Louisiana, where he graduated with a degree in psychology from Loyola University at the incredible age of 19. He shares, “I …show more content…

He opened his first salon, Barry Soileau’s, located in the popular, Avenue Plaza Hotel in New Orleans. After finding success among local clientele and prestigious dignitaries, he moved to New York City to hone his skills in SoHo, where he expanded into both print and editorial work. He styled hair for Chanel, Valentino, Dolce & Gabbana, Dior, and Gucci. His impressive talent has been featured in Vogue, Bazaar and W Magazine. Encouraged by several mentors throughout his career, Barry warmly recalls Vidal Sassoon teaching him to “never copy, but create”. Another lasting bit of wisdom Barry shared with us, “When totally exhausted push yourself an hour more, that will bring you to the next level in the business of being a successful stylist.” When we asked about the spark that lit the fire of his one on one salon concept, Barry recalls, “While styling hair for runway shows and print ads I always had the idea of a one chair salon where a client could receive labor focused attention without the distraction of other clients and stylists. Many clients have hair and scalp issues that require special attention. It can be embarrassing to disclose these issues in an environment that to them, feels exposed. Thus brush-Palm Springs was born out of desire to provide a private sanctuary for clients to feel free to discuss all their

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