Bud Light Super Bowl Commercial

The rhetorical appeals are included in the BudLight ad to persuade the audience to drink BudLight. This BudLight

Old Spice is very blatant in the way they attract their customers. An obvious example is The Man Your Man Could Smell Like commercial. In this advertisement Old Spice envisions their audience to be anyone who is in a relationship or trying to be in relationship. The more obvious targeted audience is the female audience. To attract the female audience they put an attractive man in the commercials and try to make it seem that if their “man” uses old spice body washes their “man” will be like him.

Persuasive techniques are used to grab the audience’s, to establish credibility and trust, to stimulate desire for the product to motivate us to buy, vote, give money. The Hungry Jacks advertisement uses bribery to help sell their product, while the McDonald’s advertisement uses the buzzword ‘new’. The key persuasive techniques that Hungry Jack uses are frozen coke only a $1,Free whooper, The Outlaw menu and the Hungry Jacks logo to attach people attention. The Mc Donald’s advertisement uses It’s a brand new burger”, Tasty Aussie lamb, All new Pattie and Only $4.95. The ‘buy one, get one free’ offer entices the audience to purchase the product as they get something extra in reward. Mc Donald advertisement using phrases words to persuasive people

The main purpose of commercials and advertisements is to persuade the viewer to purchase the product that is advertised, but not all commercials are successful in this endeavor. Companies, such as Budweiser and Kleenex, appeal to the viewers’ ethos, logos, and pathos in order to influence them to buy the advertised product(s). In order to appeal to each of the categories, companies use different tactics to catch viewers’ attention. The use of ethos, logos, and pathos can make or break an advertisement based on how it is being used.

This was my least favorite as well as effective commercial for me from this year’s Super Bowl ads. It starts off with a bunch of body builders running led by Danica Patrick, the race car driver who’s wearing a black and neon green top and shorts muscle suit running towards a spray tan salon. She knocks on the window of the salon and the ad ends with the punch line, “it’s go time.”

The commercial’s appeal to women relies not only on the attractiveness of the actor and the settings, but to the humor that is based on the idea that such a perfect man can exist at all. Conversely, not only do these commercials reach out to women, but also there are men in the target audience and there is a message for them as well. These ads present an ideal image of how a man should be and what he should smell like. By using a good looking, fit, man for this advertisement, it gives the product an image that men want. The logical fallacy, ad populum, is present in this commercial. This ad almost shouts out the ideas that if you use the product you can look, smell, and be exactly like the man you see on your television. The Old Spice man, Mustafa, does everything better than you do and will give your woman more than you can give her. You can smell like the “ultimate man”, or as the slogan used in the ads says, “Smell like a man”. The ad

Mr.Clean dances into the house and starts to clean the wife's stove and other things that are dirty in the house.Mr.Clean starts to move his butt a lot in the commercials and its kinda weird. The Wife joins him dancing and cleaning and then Mr.Clean turns into The Wife's Husband. The husband calls out his wife's name "Sarah". and then Sarah hug tackles her husband onto the couch and they start to make out. The background blurs and "You gotta love A man who cleans" - Mr.Clean shows up on

The saddening feeling at the end of the commercial where the narrator is in his bathroom, is an indirect way of appealing to pathos in this commercial. As an audience, you feel sorry for him, missing his chance with “Susan Glenn”. Therefore, of course you don’t want the same thing to happen to you and miss the girl of your dream because you don’t smell good, from not

That really kinda ruined all the other commercials. One of the Super Bowls commercials that was very persuasive was the Cam Newton and the Buick commercial. What happens in the commercial is that a dad is watching his son play football and he got sacked. Then the dad continues to cheer his son on.

If it has been identified that the central route of persuasion on an audience is necessary due to high relevance to the persuasive message, this gives the persuader a framework to begin crafting a strong argument. Since relevance is what captures the audience’s attention, the persuader must exploit this. For example, if the persuader is attempting to sell a car to an individual the the use of the central route, and the potential buyer has been categorized as one that clearly understands the relevance of the purchase, the persuader should do his or her best to make their product seem the most relevant to the customer. The seller may do this by asking the customer to visualize how happy they will be in their new car. This can also be done by highlighting the features of the car that are most applicable to the customer’s concerns (safety, high gas mileage, etc). These methods will invite the receiver to become more involved with the target of persuasion. All of these ways utilize the customer’s judgment of high relevance to the situation to construct a strong argument.

American’s most savored beverage is beer. It’s one of the top consumed drinks and can be drank for different occasions. Budweiser, one of the most top selling beer companies puts out their commercials to advertise their beers. While their commercials are used to produce sales, what most don’t see is the message they associate when drinking a Budweiser. These commercials often use rhetoric to persuade us. Rhetorical devices are used to be the most effective way to persuade and audience into thinking. Pathos, ethos, and logos are used to make a powerful statement to be successful in their beer sales.

Leo Burnett once said, "Advertising is the ability to sense, interpret . . . to put the very heart throbs of a business into type, paper and ink." We see ads every day as we go through our lives, whether it’s on the TV, stamped onto the clothes we wear, or played through the radio as we drive to work or to school. Not all of these ads are effective or memorable. An effective ad is one that appeals to human emotions (pathos), logic (logos), ethics (ethos), and how timely it is (kairos). The Mr. Clean | Cleaner of Your Dreams commercial is efficacious in selling cleaning products because it uses pathos, ethos, and kairos to appeal to a male demographic.

While watching the video, I noticed that the commercial used many techniques that I have read from the text book, “The Academic Writer,” which talks about rhetorical techniques used to persuade others. It is using whatever means available to persuade or to get the audience attention and thinking about the items. We are using rhetoric in our everyday lives but we did not

Mr. Clean released a sexy Super Bowl ad that consisted of the Mr. Clean man wearing a snug white tee-shirt, tight pants and a single hoop earring. He is cleaning the house in a sexual manner by dancing around the woman. The woman loves everything about Mr. Clean’s cleaning job. The commercial ends by Mr. Clean transforming into what seems like the woman’s husband. He is portrayed as an unattractive man holding cleaning supplies.

Cleaning commercials use various techniques to persuade their audiences to buy their products. Through different advertising techniques, they are able to convey their messages and identify who their target audience is. This is true for most, but in the end some companies are more successful than others in doing so.