The Princess Tide Commercial Analysis

Personally, I think the Oxi Clean Commercial is effective. Not only are they just selling a stain remover, but a way to make me feel confident in getting that coffee stain out of my white T-shirt. It makes me feel like it can “get the tough stains out.” The tone of the commercial is Dramatic, because of things they say in the commercial, like “Don’t just get it clean, get it OxiClean.”, and “It gets the tough stains out.” Another tone of this commercial is how it shows excitement, with material like “Makes your whites whiter, makes your brights brighter.” By the end of the commercial, I, the child of the customer, feels like I can trust this brand to get even my toughest stains out, and trust me there’s a lot.

When it comes to the topic of commercials, most of us readily agree that commercials are irritating. Where this agreement usually ends, however, is on the purpose of the commercial. Whereas some are convinced that commercials are meaningless, others maintain that commercials tell a story. Effective commercials are repetitive and illustrate a story. Marketers use rhetoric marketing, the art of persuasive speaking and writing, when persuading an audience to buy a product. Rhetoric marketing is especially effective through the illustration of a story. It is effective because the marketer is able to relate to the consumer with a story or message. Advertisers also use the appeals of logic, credibility, and emotions to intrigue interest in a company. Coca-Cola’s advertisement, “Falling,” depicts the product as a confidence building companion suitable for young love through a series of logical and emotional appeals that visibly promotes the brand’s credibility.

With the emerging technological innovation, several companies have adopted different marketing techniques to make themselves popular and gain ground in the competitive market space. The use of television commercials has been one of the most utilized technique to disseminate information about products and services that are branded by particular company or organization (Gass and Seiter 23). When one watches television, he or she is always bombarded by several commercials with many marketing messages which are repeated over and over during television commercial breaks. Most of these television commercials utilize several similar persuasive or rhetoric techniques aimed at luring one either to buy, vote, or to otherwise influence him

They try to play sexual emotions in advertisement. They show an attractive woman and a bottle of beer. They try and make it seem that if you drink their product that you can get this type woman. Also they try and use the emotions of the females talking about how a decent looking woman can become very attractive It also seems to draw onto girls that have a lower self esteem. Showing that you will become a much happier person if you are good looking and dressed very sexually, than if you are not the best of looking person.

In the advertisement, you immediately notice the focal point: a small child reaching up to grab the laundry detergent left in a basket on the floor. Any parent would pale at a sight like this if they saw this happen in their household; after all, laundry detergent is poisonous to humans. Immediately below the picture lie five words and they are followed by instructions to further ensure the safety of your child. The five words used, “it only takes a second,” have a meaning whose interpretation comes in many forms, even if the meaning could be seen as self-explanatory. If interpreted as a warning that an accident could occur in a second, it invokes the feeling of fear, thus creating great emotional appeal; however, if interpreted as a statement saying that it only takes a second to put the laundry detergent away, the words show that Tide does care about your children, thus establishing great credibility and possibly trust. They even tell you how to keep the detergent away from your children, which creates greater ethos appeal.

Magazine advertising share a common message theme: SEX SELLS. Advertising uses sexual content such as sexual or erotic images, and words or phases to attract the attention of the consumer who then notice the product. This form of advertising has been used for centuries dating back to the 1800s. The famous tobacco company W. Dukes & Sons Tobacco, used a strategy to sell tobacco in 1885, by inserting trading cards of sexually provocative actresses into their tobacco packages 3 ( see image #1 4). W. Dukes & Sons became the leading tobacco companies by 1890. How about this slogan “To make your skin flawless” from Woodbury’s Facial Soap company. The soap company was near its end in the early 1900s. To boost their sales, they changed their advertising. They had previously used images of a doctor’s face on their soap wrappers and advertising. Instead, they incorporated images of romantic couples showing attractive, young beautiful women along with slogans as “A Skin You Love to Touch” 5 to increase their sales. This strategy was very effective. The advertisement contained a couple; a young beautiful woman looking straight ahead and a handsome man looking at her. The male model is holding her right hand with his left arm is wrapped around her, holding her close to him. This gives the viewer the idea that the two models are a couple. The slogan in the

The main purpose of commercials and advertisements is to persuade the viewer to purchase the product that is advertised, but not all commercials are successful in this endeavor. Companies, such as Budweiser and Kleenex, appeal to the viewers’ ethos, logos, and pathos in order to influence them to buy the advertised product(s). In order to appeal to each of the categories, companies use different tactics to catch viewers’ attention. The use of ethos, logos, and pathos can make or break an advertisement based on how it is being used.

The saddening feeling at the end of the commercial where the narrator is in his bathroom, is an indirect way of appealing to pathos in this commercial. As an audience, you feel sorry for him, missing his chance with “Susan Glenn”. Therefore, of course you don’t want the same thing to happen to you and miss the girl of your dream because you don’t smell good, from not

Over the last few decades, American culture has been forever changed by the huge amount of advertisement the people are subjected to. Advertising has become such an integral part of society, many people will choose whether or not they want to buy a product based only on their familiarity with it rather than the product’s price or effectiveness. Do to that fact, companies must provide the very best and most convincing advertisements as possible. Those companies have, in fact, done

Nowadays, commercial is becoming a major part of mass media. It does not only try to inform people about the availability and attractiveness of industrial good productions but also contribute to build an awareness of resources and alternatives for customer in daily life. There are thousands of commercials, so to attract customer, advertisers use various kinds on their commercial to make people aware of the firm's products, services or brands. Though they use various kinds on the commercial, the main goal of advertising tries to convince customer to buy their products, or do what they want. An excellent commercial will create a deep impression on their customers, or who want to become their customers by using three classical appeals:

Leo Burnett once said, "Advertising is the ability to sense, interpret . . . to put the very heart throbs of a business into type, paper and ink." We see ads every day as we go through our lives, whether it’s on the TV, stamped onto the clothes we wear, or played through the radio as we drive to work or to school. Not all of these ads are effective or memorable. An effective ad is one that appeals to human emotions (pathos), logic (logos), ethics (ethos), and how timely it is (kairos). The Mr. Clean | Cleaner of Your Dreams commercial is efficacious in selling cleaning products because it uses pathos, ethos, and kairos to appeal to a male demographic.

Crest, a toothpaste company, is known to be one of the world’s biggest dental hygiene businesses. They sell many products, including floss, toothpaste, toothbrushes, teeth whitening, and mouthwash. Their advertisements are in magazines, on television, and heard on the radio. The most common place one hears promotional Crest advertising is at your local dentist and orthodontist office. These Crest products may even be advertised in one’s own bathroom near the faucet. Crest’s main purpose of this advertisement is to lets its audience know the severity of oral hygiene. Crest’s uses efficient advertising to get its main message across by persuading its audience into buying its product by, explaining necessary precautions, targeting the appropriate audience, introducing credible information, playing on emotions, using strategic devices, and using creative weasel words.

Advertising is a form of communication used to encourage or persuade an audience to continue or take some new action. But when advertisers produce an ad, they have many different variables that come into play if they want to successfully persuade consumers. The first most important step they have to figure out is, what type of audience they are trying to target. They then create images and intend to appeal specifically to the values, hopes, and desires of that particular audience. This is why someone would rather pick the well-known Malboro cowboy ads over the new female cigarettes of Virginia Slims. Each of these ads targets a specific audience;

I believe the Tide commercial featuring a stain on an interviewee’s shirt distracting the interviewer and shouting over the interviewee’s verbal message about how qualified for the job he is, used the category of nonverbal message of dress and artifacts to show that nonverbal messages are more important than verbal messages. The commercial I feel demonstrated that nonverbal messages are more important than verbal messages by having the interviewer focus on the stain not what the interviewee was saying. I also think that the creator of the commercial purposely had the interviewee state as his first two qualifications being organized and someone who pays attention to details since those two qualifications are in conflict with the nonverbal message of sloppy and dirty clothes which is disorganized and shows lack of attention to details.

With advertising, the message we would want to communicate about LevelCan is that LevelCan is the trashcan that every family needs. We would want to communicate this message specifically because our target markets would be engaging with our advertisements and exposure would constantly stimulate them. Due to the fact that our target markets consist of large families, by having a family centered message, we would effectively be relating to them, grabbing their attention, interest, and possibly desire to be like the family displayed. In this sense, we would be talking directly to consumers that are part of each of our two target markets. By communicating to the consumers, this would be pull advertising since we are exposing them to stimuli through our advertisements and trying to create strong demand for the product. The consumers would then demand the product from retailers, who would have to reach out to wholesalers, who would then have to demand the product from the manufacturers, thus pulling it down the supply chain. The slogan for CleanFam would be “CleanFam – Keeping your life clean