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Building A Social Following Online From Scratch Essay

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Build a Social Following Online from Scratch
In the world of digital marketing, your following or fan base determines your ability to dominate your niche.
With large companies and even start-ups having adequate funding are able to hire the best of the best in the industry to grow their social media following within months.
Which leaves us marketers in the dust especially if you are an amateur blogger starting off new.
Whatever it is you are trying to do as a blogger be it selling software, hardware or services, you need to establish a social media presence that would drive results and growth.
But how?
Follow this 4 phased approach and you will soon find your way on the top list of social media guru’s to follow on the web.
Listen – Allows you to identify and tweak your goals
Plan – Allows you to follow a structured approach and effectively manage your campaigns
Strategy – Allows you to target focused audiences and boost engagement
Tools – Just makes everything easier
Identify Goals and Objectives
Social listening is an ongoing process and you will be following this all though your social marketing campaign.
Once you have your social account set up don’t start sharing, promoting and following people right away. The first step of the social media strategy is to listen to whats going on in your niche market and who are the top players.
Use #hashtags to find out top topics and top sharers. This will give you an idea to know what sort of stuff is being shared. During the listening

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