Social Media Research Paper

1448 Words6 Pages
Create A Presence On Any And All Relevant Web Properties
Your company should already have Twitter, Facebook, and Google+ accounts, at minimum. If you’re in a highly competitive market and vertical, you may need to be active on some additional social media sites, as well — there are dozens available, some of which may be specific to your industry.

For many B2B, high-tech and/or professional types of businesses, having executives and employees integrate with LinkedIn may be valuable. For visually-oriented products, using Pinterest, Instagram and Flickr may be needed. And, most businesses will benefit from some number of videos shared through sites such as YouTube and Vimeo.

2. Don’t Neglect Your Social Media Accounts
It’s important to
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There are quite a few businesses where the company’s identity is fairly entangled with their executives, and a solid reputation management strategy is vital for these. Consumers often search by name for doctors, dentists, and lawyers (to name a few), so create collateral to rank for these individuals if they don’t already have any.

5. Implement Authorship Where Applicable
I declared Authorship to be my top marketing tactic of 2013, and it’s still a significant advantage when done properly. This is primarily for businesses where a founder/proprietor is closely associated with the business’s identity. Google requires authors to be individuals; thus, the author tag must be associated with an individual Google+ profile, not with a business page.

Using the author tag assumes you’ll be doing some ongoing publishing of articles or blog posts over time or else it’s not worthwhile — which leads us to the next point.

6. Blog
I’m serious! I’ve called blogging a secret weapon for local SEO because it helps with a site’s rankings on good keywords (if done properly) and provides fodder for one’s social media accounts.

For reputation purposes, it not only can rank for your name, it can give you a solid “home court” ground where you can directly respond to any major assertions made about your company if necessary.

7. Listen
When responding to online complaints or bad reviews, seriously consider that there may be some
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