Social Media Research Paper

My personal branding is very similar. I want to surround myself with people who are motivated or have positivity as a goal. If they need encouragement, I am there to help them. The stronger and more successful they become, the better I feel about myself. Someday, they will help to encourage me to never stop being the best I can be. It is give and take. Working on my social media networking opens up more doors.

crucial in ensuring a company's continued place in their established service areas. While Company Q is

In promotion it is said a corporations reputation is fragile and valuable. These companies risked losing their reputation to supporters of

|Companies reputation may help to achieve a competitive advantage in |Changing interests in online products and services |

It has been said that, “one bad apple can spoil the bunch.” The same is true about a company’s reputation. The most important thing for a company is the people responsible for their reputation. Company’s look at the people they are thinking about hiring based off of what type of image the company wants to portray. If the company hires the wrong individual that could ruin their reputation. Company’s spend a lot of time make sure they have the right people in the right places for these reasons. For one miss quote to the press or something that is said on the internet could lead to a very big problem. According to Warren Buffet, “If you lose money I will forgive you. But you lose my reputation I will be ruthless.” With that statement Warren Buffet

To build on the current reputation to and grow the business to become a key player in the industry.

Being credible instills belief in the business and how it handles its business relationships, customers, communications, and image. With strong credibility, you have an established trust and dependability factor that makes your business a big competitor in the business environment. According to Carbajo’s article, the five methods a business should use to become credible are capability, character, communication, compliance, and creditworthiness. Capability comes with consistent numbers and the ability to deliver when called upon. Character and communication go along with the people that work for the company and how it looks in the public eye. Potential business partners and stockholders will be watching the company’s compliance and creditworthiness to ensure that all paperwork is up to date. If these five methods are correctly followed then your company will start to become a very trusted

We've all been there. Sitting outside on perfectly sunny day, perusing through Instagram on our iPhone. Suddenly, a drop of rain hits the screen. The touch function goes all wonky as you scramble to your feet. A downfall of razor sharp liquid envelopes your once serene spot of relaxation and you go home soaked and defeated. If only we had some kind of social-media umbrella to warn us.

Social media strategies and their implementation to achieve competitive advantage in the highly competitive market arena is an issue that has severally been addressed by various companies. However none of these companies have been able find and determine an effective method that will aim to attain the competitive advantage. The importance of this research is to determine how social media strategies can be implemented and utilized to ensure that the competitive advantage of the companies is realized (Campbell, Coff, & Kryscynski, 2012). Additionally this research will highlight the prominence of utilizing social media strategies in the companies' management as well as marketing. It is without a doubt that

Implementing social media strategies and platforms within business practices would not prove to be an extremely costly endeavor. Rather than having to purchase expensive software or network structures, there are a number of available companies that help split the burden of operating many new programs at a fraction of the cost of generation a completely new concept. The current organization can then capitalize on the costs associated with implementing such services. These costs feature a relatively low overhead because of the nature of most social media platforms themselves. There are a number of many free options available, including LinkedIn for internal communications between employees, along with Facebook and Twitter to expand marketing possibilities. Facebook also offers both free business pages which can generate buzz in the market, but also paid advertising on the various sites run by the company (Evans & McKee 2010). This then provides the organization with a multi-faceted approach to using social media that is still justifiable in terms of increased costs because they are so minimal. Here, the research states that "Facebook is a great place, by the way, to anchor a small-business presence," (Evans & McKee 2010 p 147). There is also a new edition of Google Plus, which also has impressive video conferencing features at no cost. More innovative integration services like Go to Meeting to add further value to conference

LinkedIn is a website specifically established for the professionals all around the world to network. The website allows people to search for business contacts, manage their professional identity, research firms, join industry groups and identify desired career opportunities. This website is also being leveraged by the brands and recruiters and many corporate profiles have been established on LinkedIn to recruit candidates and develop a pool of potential candidates through networking (Lewis, 2012).

your online presence requires time and efforts. For this purpose a social channel community manager is a best choice. Make the duty of your team to build videos with promotional campaigns (Folino , L., & Rafter, M. V. (2010, January 25). Hire journalists or use agencies and invite advisors in order to create such content regarding some themes that attract potential customers’ attention. It’s not only helping them to build their brand but also strengthen your relationships with them. After making this strategy, build up a guideline playbook in order to frequently interaction with customers and for posting new content through major channels. While creating content always have the stakeholder in mind.

The company aims at ensuring that they are recognized as a leading company in its industry and rise above the noise in the market that is caused by competition.

Nowadays, one of the best ways to boost your personal brand image is social networking, increasingly, they serve as a platform to make new contacts or create business opportunities.

Did you meet in college and have been best friends for decades? Did you use your own guerilla