The blogging industry has a unique structure. Blogging software, such as TypePad, WordPress or Blogger (Google) typically does not generate its own revenue. WordPress is open-source but sells advertising and has private feature options for pay, TypePad is a paid subscription service, and Blogger is usually free but provides a platform for Google to sell advertising space via their AdSense software (Zibreg, 2009). Tumblr appears to rely on financing rather than income at the moment, not having a sophisticated revenue generation model. Thus, four major firms all have different revenue models. This creates a unique internal dynamic in the industry, where all players pursue bloggers to use their platforms but all seek to monetize this traffic in different ways.
The external environment of the blogging industry is generally positive. The industry is rapidly-growing, with all three major blogging platforms among the leading websites in the world by traffic volume. Blogspot.com (Blogger) is ranked #8 by Alexa, WordPress #18, Tumblr # 37, Blogger.com #44 and TypePad #250 (Alexa.com, 2012). With this strength has come a shift in the way that blogs are used. Today, the emphasis in the blogging industry is on corporate blogs that can attract eyeballs and gain hits for client websites (Singha, 2011). Corporations employ professional content writers to manage their blogs, whereas blogging in the beginning was a more organic, consumer-driven function (Ibid). This shift provides more
• Legal marketing is imperative: Many legal firms are using SEO and other internet marketing tactics to attract new clients. There was a time when prospective clients would just look in the phone book to find their local attorney. Now more people are reliant on the internet to find legal services. On top of SEO practices like on-site optimization and link building to make their website more welcoming to search engines, another great idea that should be considered is using social media and blogging to showcase
At its core, Tumblr is a blogging center. Each user can set up their own personal blog to post their original content including text, quotes, hyperlinks, photos, videos, audio files, or GIFs. Because of the wide range of posting abilities, Tumblr attracts several different types of aspiring atsits such as musicians, writers, designers, and painters. The users of Tumblr are able to “reblog” posts onto their pages and add their own additional comments. Tumblr posts can also include hashtags that other people can search for content using this hashtag. Generally, successful Tumblr users decided a specific focus to develop their blog around.
“The interactivity of the blog also adds value to the site and can also increase the likelihood of potential customers social bookmarking it and sharing it their social networks.” (http://sixrevisions.com/web_design/improve-seo-website-design/). Spice King should also check their site for excessive code. Not only does this inhibit the search engine crawlers to sift through the information, it also makes for longer load times and could impact customer’s willingness to remain on the site.
For starters, Tumblr is a blogging and social networking website founded by David Karp and owned by yahoo incorporation, it allows users to post multimedia content to a short-form blog. Users can follow other users' blogs, as well as make their own blogs private.
This paper discusses the growing success of The Huffington Post. The online publisher has become a prominent online news source over the years and this paper examines the success, while relating The Huffington Post’s strategy to common marketing analysis tools such as the Porter Five Force Analysis, as well as discussing four different revenue models for online publishers.
Have you been to use blog to share your information with strangers? What kinds of topics do you usually post, public topics or personal? Posting blog is one of the most popular events but there is a transition process of society behind it.
Most businesses find a flow and balance between search engines, social media, and blogging. It's best to set your website for the best practices of search engine optimization, SEO. Most businesses blog and then promote their blog on social media channels such as, via text on Twitter and visually on Pinterest.
This woman has had depression for years, she has been through so many events that other teenagers her age has been through. In this particular blog, she lists six things that many people said to her when they found out she has depression. The first one she said was, "But you're too young to have depression." I strongly agree with her response to that. I have a 9 year old cousin, she has anxiety and with her anxiety comes depression. One night she messaged me and she asked, "How do you deal with it? How do you sleep at night?" At that moment I realized that even a 9 year old worries about everything I
The “Groundswell” book by Charlene Li and Josh Bernoff is an excellent novel that brings upon on the struggle to connect the power of social technologies. Li is an independent thought individual who is one of the leading voices of the business use of social media technologies and she is the founder of Altimeter Group Bernoff is the vice president at Forrester Research. The context of this book gives reader a comprehensive idea of how our world is being converted by social technologies and how we can take advantage of it. This book is about growing the importance of social media technologies where blogs are being part of the phenomenon.
Compared to the increasing role of bloggers as a third party endorser, little is known about blogger traits that may affect audiences’ perceptions of blogger credibility. In specific, prior research has neglected to investigate roles played by factors such as expertise range, social media influence, and sponsorship-related transparency in credibility perception, all of which are currently and readily observable blogger attributes (Chu & Kamal, 2010; Cosenza et al., 2014; Park & Cameron, 2014; Yang, Kang, & Johnson, 2010). To fill the gap, this study conducts an online experiment where cues associated with blogger characteristics are manipulated. This study has not only clarified insights into antecedents of perceived blogger credibility but also practical implications for effective social media
Corporate blogs – Businesses use blogs to reach their customers and inform them of new products and product enhancements. Small businesses especially like using blogs as the cost is very reasonable (even free if you use the right blogging Web site).
Businesses use platforms such as Twitter, Instagram, and Facebook as a modern tool to share information with their customers. Facebook offers the option for businesses to create a fan page for their company or product. Twitter allows the use of 140-character posts that users can follow, tweet, or retweet. Blogs are less commonly used, but allow businesses to write in journal type format. YouTube offers a video-library to its users with millions of viewers around the world. There are many other types of social media but most of them follow similar general communication capabilities. Utilizing these
To maintain consumer satisfaction businesses have begun to implement blogs. Effective companies rely on the critical feedback from consumers via social media.
Keeping people interested in your blog whether it's for your business or personal blog is important to attract many visitors many blogs have died because people simply have lost interest. The main reason for this lack of interest, naturally, is the lack of content that should publish the blogger. By adding good material regularly and frequently push to your blog to be positioned on search engines, and that is essential for the survival of any blog.
Numerous case studies have indicated the important of the social media toward the organization. Social media allows organization to engage directly with stakeholder. This is the major characteristic why social media is popular in the 21 century. Two widely used means of online image construction and relationship building are blog and microblogging service. Those blog and web logs usually allow reader comments, and often use tags to permit topical searching. Social