preview

Built To Last Book Report

Good Essays

Built to Last Successful business habits of visionary companies can best be described in the book Built to Last by Collins and Porras. Built to Last uses highly successful corporations that fall under specific criteria to correctly describe how these companies became and still are visionary. The visionary companies were researched and examined by using a set of control companies to find what set them apart. This book accurately describes what makes a visionary company work. It diminishes any misconceptions and myths that visionary companies may take on.

In order for the authors to research visionary companies properly the companies meet the criteria of the following: premier institution in its industry; widely admired by …show more content…

It’s the fact that the true vision, the true point in which architecture takes on its clock building role, is when the greatest creation becomes ‘the company itself.’ This has to be one of the biggest misconceptions of starting a company. I think to many people focus on one idea to start a company. The idea they must realize is to be a successful lasting corporation they must have a foundation before anything else.

A very important part of building a visionary company comes with a core ideology. At the same time though core ideology must be subject to change with evolution. A company that can handle these two majors facets is a company that will develop an employee base and stimulate the progress for growth for years to come. All the visionary companies in this book showed exceptional knowledge for core ideology and the need to modify the core itself. Some of the best core ideologies mentioned in the book are broad but so direct that they seem almost common sense. For instance Merck’s “We are in the business of preserving and improving human life,” sounds quite broad but yet describes quite well what Merck is about and has the ability to change for times of evolution. Merck’s ideology is not only a business statement but its what their employees work for. It gives them a sense of pride that their company cares about what their products do other then how many products they sell. This type of ideology is one that all companies

Get Access