Burberry Is A Luxury Fashion House From United Kingdom

2185 WordsDec 19, 20149 Pages
BURBERRY CONTENT TABLE: INDUSTRTY OVERVIEW Burberry is a luxury fashion house from United Kingdom which manufactures clothes and accessories. Burberry is in the retail industry and was founded in 1856 by Thomas Burberry, who launched his first shop in Basingstoke and London. It has got its own stores and global franchisees and sells through concessions in third party stores. Burberry is consider among the top ten luxury brand with a large global business. Burberry is well known for its unique British heritage, positioned between polo Ralph, Armani, Gucci and PPR. (Burberry PLC,2009c). Burberry’s competitors differ through its categories and prices. Integrity of the outerwear depending on the principles of quality, function and modern classic style. Today after so many years the brand is distinguished by its women wear, menswear, children wear and non-apparel with its unique outerwear as the foundation. Along with retailing, they also deal in licensing and wholesaling. Still, even after the recession hit Burberry has increased sales up to £1,202m in 31st march 2009. Around 2008/09 there was a sales increase through retail by 14%, 2% in wholesale and 9% decline in licensing which contributed to overall 7% revenue increase from the previous year (Burberry Plc,2009a). Analysis The Statistical and financial analysis is based on the considerate of the information accessible and the information throughout which the data is obtained and the use of data at its

More about Burberry Is A Luxury Fashion House From United Kingdom

Open Document