Business Analysis: Cubic Transportation Systems

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Cubic Transportation Systems (CTS) is a company that integrates payment information and related services for public transportation systems around the world. Cubic has designed and engineered the smartcard technology used for some of the world’s largest public transport systems including London, Vancouver, Sydney, Chicago and New York. The company’s primary products are ticket machines, smartcard readers, fare-collection gates, transit customer support, real-time passenger information and predictive analytics. Recently, CTS has also made the move into the electronic tolling industry. As of now there are no potentially “disruptive” innovations in the market in which CTS operates. However, there has been a push in the industry towards what is

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