Chapter 1
Setting the Stage: Technology and the Modern Enterprise
True/False Questions
1. The United States holds the number one ranking in home broadband access. False; Moderate
2. The rise of open source software has lowered computing costs for start-up and blue chip companies worldwide. True; Easy
3. Rising customer service standards can partly be attributed to the proliferation of social media. True; Moderate
4. Facebook was founded by Kevin Rose. False; Easy
5. In his twenties, Tony Hsieh sold LinkExchange to Amazon for over a quarter of a billion dollars. False; Moderate
6. Linus Torvalds created the Linux operating system. True; Easy
7. Between 2000 and 2009, Oracle acquired the
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leverage technology to make firms more efficient. c. specialize in technology for competitive advantage. d. focus on systems dealing with critical business data. e. provide direction on technology-related security issues. b; Easy
17. Technology experts in the area of _____ specialize in technology for competitive advantage. a. user-interface design b. process design c. strategy d. database design e. hardware c; Easy
18. Many firms are developing so-called “C-level” specialties in emerging areas with a technology focus, such as: a. CIO. b. CTO. c. CEO. d. CPO. e. CFO. d; Easy
Short Answer Questions
1. What are some of the radical changes technology has helped bring about across industries and societies? Firms like Google and Facebook have created profound shifts in the way firms advertise and individuals and organizations communicate. New technologies have fueled globalization, redefined our concepts of software and computing, crushed costs, fueled data-driven decision making, and raised privacy and security concerns. Easy
2. Name at least three technology firms that were founded by people in their twenties or younger. Facebook was founded by Mark Zuckerberg when he was a nineteen-year-old college sophomore. Steve Jobs was just twenty-one when he founded Apple. Kevin Rose of Digg and Steve Chen and Chad Hurley of YouTube were all in their late twenties when they launched
Information Technology (IT) refers only to the information processing software programs of a computer system: True or False
Shortly after Myspace, Facebook began in 2004. Mark Zuckerberg, a student and computer programmer at
Board Packet (These copies should be clean and neat in appearance–they will make up your board
February 2004 saw the launch of Facebook (Facebook.com) It’s creator Mark Zuckerberg launched the site with co-founders and room mates Dustin Moskovitz, Chris Hughes and Eduardo
22) On a web site, a customers clickstream data provides a record of ______ on the site
In all information systems, data resources must be organized and structured in some logical manner, so that they can be:
1. By changing the way his group talks about IT investments, CIO Tim Schaefer is trying to change the way the rest of the company sees IT. Why do you think this is necessary? What would be the prevailing mindset about IT in his company, such that he needs to do something about it? Provide some examples of how IT may be regarded in this organization.
Social Media: Social networks like all the online matter such as Youtube, Twitter and Facebook are so important that relevant companies should not defer their efforts to create the public image and enhance their both market and products’ effectiveness”
As citizens of the United States of America, it is expected to feel a sense of security and privacy whether at home or elsewhere. This is why there is law enforcement that helps keep that sense of security and privacy locally while the military protects and keeps that same feeling internationally. With the advancement of technology, with the Internet especially some would think that reinforcing that feeling of security and privacy would be easy to do. But for quite some time now, we're learning that not only is this a complicated task but also in some cases you can have one but at the cost the other. For example some contend that security at the expense of privacy is not just un-American but unconstitutional. This paper will discuss some of
Thanks to the fear of the backlash and to have a bigger online presence, organizations are now investing in better customer service and are taking the consumer feedback seriously. The use of social technologies has gone beyond marketing and is now used in the customer service domain and the companies have realized that the cost of retaining the customer is lesser than bringing one onboard. Before the age of social media, most consumer feedback was through phone and e-mail, however now the consumers can directly provide their feedback on the official company sites and the companies will try and
Kudler Fine Foods is a specialty grocery store located in the San Diego area. The first location was opened by Kathy Kudler in June 1998. Currently there are three locations in La Jolla, Del Mar, and Encinitas. Kudler Fine Foods has a variety of domestic and imported food and beverage items including produce, meat, seafood, condiments, packaged foods, cheese, dairy products, wine, and a bakery. Our firm has been hired by Kudler Fine Foods in order to assess their accounting and information technology systems. This brief will address their business and accounting information needs, their current hardware and software, the strengths and weaknesses of the current computer system, explore opportunities for upgrades in technology use, evaluate
VC firms, which had spent the first few years of the 2000s recovering from the telecom and
Despite recent progress in information technology, health care institutions are constantly confronted with the need to adapt to the resulting new processes of information management and use.[1] Nusing information systems(INSs) are promoted as a technology supporting collaboration and improving health care decision making at the point- of –care and ultimately health care outcomes. An NIS contains data collection and intetration functionality for nurses and could be used as a part of an electronic health record(EHR) or in conjunction with an electronic medical record(EMR). NISs have the potential to increase nursing documentation completeness readability, and availability. NISs also provide the means to decrease double
Expensive technology (although currently a limitation, may become less so as prices of entry-level PCs fall)
ØA Business Process is a logically related set of activities that define how specific Business tasks are performed, and a Business can be viewed as a collection of Business Processes.