Business And Management Internal Assessment

Promote bulk orders among the small customers so that effective price/cup for small customers can be brought down.

SWOT analysis is very essential to be prepared by any company because it reveals about its strengths, weaknesses, opportunities, and threats. By doing this type of analysis, it will help to increase the company’s revenue, improve its performance, and try to solve its current and future problems.

Small business owners can go shopping for items that they need to run their businesses. It’s not only convenient but also cost effective. Sam’s club offers a source of products and services that these small business owners need to keep things running smoothly. Out of the two marketing strategies listed, I believe that the opportunity given to small business owners should be adopted by Sam’s Club Warehouse to continue its growth in its current domestic market. This strategy would be effective because small business owners are in great quantity and they are always looking for ways of making a profit by shopping for products and services that is economical. In addition, I believe that if Sam’s decides to increase its products by offering ethnic and Caribbean products this will also promote growth because a variety of ethnic groups shop at Sam’s. According to Ferrazzi, (2011) Marketing is market to product, knowing your market and your product, having constant interaction with your customers by creating relationships, focusing on strategy, creativity and

Use the partnerships with local farmers and suppliers to stock the store will organic and all natural products.

The business can be expanded through product development, market development, expanding the line

Next, SWOT analysis has included in this report because it can help the company planning and make a good decision. The SWOT analysis had been written in the appendix. In The stakeholders, it included suppliers, government, shareholders, pressure group, media and customers. In the appendix, the

By bringing producers news about the state of the market and introducing new products to people in rural areas.

A SWOT analysis will be outlined in the following table to fit the marketing needs of the TBH:

Incentives: Launch new Campeiro via specialized distribution as larger campaign to influence small shop owners; give away free samples to specialized store to promote awareness to small shops; use more point-of-purchase marketing as small shop owners are more

technologies. Another option may be to increase your power by forming a buying group of small producers to buy as one large-volume customer.

First of all, the real challenge of the BOP markets is, first and foremost, to fully understand the needs of poor consumers and translate them into high-quality products quality. Companies do not often understand how these consumers live, what they value and what their aspirations are. If a product fails to generate enough demand to be profitable, it may be because the company is not listening to the customers. If the company decides to look further into the possibility of marketing to the BOP segment, it will be mandatory to know about business barriers such as blocked currency and government approval requirements for securing foreign exchange as cited in the book. “Those barriers to business such as monetary barriers that a government

New entrants find it difficult to break into the market if there is an established operator who knows the market well, have a good relationship with key buyers and suppliers and know how to overcome market and operating problems. For the case of Buranyikwa Agro Farming Co. ltd during its entrance, it

o Rossetta Stone need to be developed by increasing the number of products and offered more languages

Marketing strategy of a company in a new country plays a vital role in determining its future in that country. SYMPHONY, a Chinese origin mobile phone which entered Bangladesh market in the year 2008 focused to capture the market with its low pricing; exclusive features and designs challenging the renowned existing brands that took hold of a large market share during that period. SYMPHONY adapted to the Bangladeshi conditions and with its wide range of promotional campaigns became successful to target mostly the low-end users who preferred more features at low prices rather than having known brands

The surplus funds that all the enterprises under BRAC Enterprises provide fund many of BRAC’s non income earning activities, for instance, health and education programs. This has helped BRAC Bangladesh to be 80% donor independent. BRAC works to assist those with potential but do not have financial support or the confidence to succeed. BRAC Enterprises run with the vision of serving the society in a profitable, yet socially ethical manner and stand somewhere between a profit seeking and a non–profit social organization. The efforts of BRAC Enterprises are not driven towards maximizing profit and do not always operate on a purely commercial basis, but we work to benefit our stakeholders, i.e. the millions of deprived and disenfranchised poor of the country. BRAC works with people whose life is dominated by extreme poverty, illiteracy, disease and other handicaps, and BRAC strives to bring about positive changes in the quality of life through multifaceted development interventions. In this context, we think it very important to find the right balance between profit-seeking commercial activity and non-profit social activity. If the businesses aspect is to be emphasized in the context of sustainability, then exploitative business would thus be created. On the other hand, if idealism was to be emphasized on, then sustainability would be lost. We therefore seek to find a balance between a development and a commercial approach.